infozone short pitch may 2013
DESCRIPTION
Short pitch presenting Infozone project developed for Balkan Venture Forum - May 2013TRANSCRIPT
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FoundersEmiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
• Design and user experience
Stoyan Angelov - Marketing and sales* Marketing and sales
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Trends
• Real-time marketing
• Location Based Services
• Marketing will be automated by software
• Multichannel and multiscreen
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Problem (businesses)
How to reach, interact and attract more clients nearby using the mobile channel?
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Problem (end users)
How to find what’s new around me and see relevant promotions - everywhere in seconds?
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Solution
• Help businesses attract clients nearby and sell more on the mobile channel
• Help end users find what is relevant, useful and beneficial around them – in seconds, easy and intuitive
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Features (end users):
Users are engaged with real rewards and promotions
Relevant location aware notifications
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Features (businesses):
Payment for measurable result
Precise targeting in real time
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Smartphones Market
• China – 458 mln. units
• Brazil – 66,3 mln. units
• India – 155,6 mln. units
/Forecast 2017
India – growth projected is 460% - 2017/2013/
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Traction• Software licensed to partner in Western
Balkans
• Partnership with mobile operator
• Preparing launch in China (Shanghai)
• Mobile payment system integrated
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What do we disrupt?Capitalize on mobile as a disrupter
Disrupting:
• Traditional marketing
• Daily deals model
• Plastic and loyalty cards
• Paper leaflets
• SMS marketing and service
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Scalable!
• It is easily deployable platform
• Adaptable for various regions/industries
• Back office do all support / customization
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Secret:Businesses engage users as individuals
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Monetization
• Commissions from in-app transactions
• Tariff for publishing promotions/updates
• Click-to-action services
• Income from licensing the software
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Target Investment400 000 EUR
• Marketing activities (55% from budget)
• Creating content (15%)
• New features development (15%)
• Technical support (7,5%)
• General & Administrative costs (7,5%)