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Copyright 2015 The University of Iowa Adapted from Alex Osterwalder, Business Model Generation Customer Segments (Who) Customer Relationships (How) Value Propositions (Solutions & Value) Key Activities (Do) Key Partners (Who) Cost Structure (How) Revenue Streams (How) Customer Discovery (Feedback) Key Resources (What) Channels (How) Innovate-Design-Pivot-Invent-Patent-Commercialize Commercialize-Patent-Invent-Pivot-Design-Innovate WWW.STEMINNOVATOR.ORG

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Page 1: Innovate Design Pivot Invent Patent Commercialize ... · Adapted from Alex Osterwalder, Business Model Generation Customer Segments (Who) Customer Relationships (How) Value Propositions

Copyright 2015 The University of IowaAdapted from Alex Osterwalder, Business Model Generation

Customer Segments(Who)

Customer Relationships(How)

Value Propositions (Solutions & Value)

Key Activities (Do)Key Partners (Who)

Cost Structure (How) Revenue Streams (How)

Customer Discovery(Feedback)

Key Resources (What)

Channels (How)

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ivot-Invent-Patent-C

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ercialize Com

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WWW.STEMINNOVATOR.ORG

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