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INNOVATION, CULTURE & CONTENT STUDIO

@SXSWi & MUSIC 2020

Innovation, Culture & Content Studio @SXSWi & Music

During the interactive & music portion of the SXSW conference, industry leaders and diverse visionaries come

together in Austin for days of compelling programming, learning, experiences and networking.

Against this backdrop, The Rattle and our partners, over seven exciting and inspiring days, leverages our hacker

mindset through the lens of supporting innovation, creators, technologists, and pioneering founders, and its expertise in producing memorable live experiences to engage hundreds

of eager, innovation-hungry attendees.

-March 13-22, 2020, in Austin, TX-The House of Songs

-800+ attendees over 7 days-High-value content, experiences, & connections

Partnership Opportunities

Custom Content, Fireside Talks, and Panels Co-hosted by Rattle founders, mentors, partner ambassadors and executives .

Live ExperiencesCustom activations for brand partners allow for organic, smart consumer experiences.

Parties & BBQs Mixers and happy-hours opportunities.

Branding Moments Partners gain the spotlight over the 7 days of the event. Purposeful networking and mentoring moments.Logo placement on socials, email invites and all reminders.Special mention as supporter of the event in all invites.20 slots on the event invite list/10 day-of-entry hard tickets. Exclusivity in your segment of the industry.

Attendees: Private, invite-only.C-level/senior management at top music, entertainment & music-tech companies.Record label owners/team members from sales, industry relations, and marketing.Key stakeholders from consumer brands.Music managers, music supervisors, bookers and other creatives. Founders from new and buzzing companies in the music-tech space Artists, Creative Technologists & changemakers from London, Los Angeles, and around the world.

Past partners, attendees & speakers include: Apple, YouTube, Spotify, Google, LyricFind, Sentric, Bandcamp, Paradigm, Kobalt, AWAL Harry Fox, BMI, ASCAP, Pandora, Gracenote, Zipcar, BBC, NPR, Netflix, Bose, Universal Music Group, Beggars Group, Domino, Activision, Amazon, Sonos, Soundcloud, INgrooves, ESPN, Roc Nation, Facebook, SOCAN, Eventbrite, Twitch, Fender, Kobalt, Airbnb, Abbey Road and more. 

Weekly Framework & Daily Schedule 11-12pm: Daily kick off panel / presentation, open to the public, presented by a sponsor and hosted by either a Rattle founder, mentor or partner. 12-1pm: Networking over lunch1-4pm: Team, partners, invited Rattle mentors & thought leaders work with selected participants - public welcome, focused on capturing video so each participant can leave with a micro-documentary of their week.Day 1 - What are you making, and why are you making it?- Kick off discussion: How music + tech can affect culture - hosted by Bobby Bloomfield + Chris Howard. - Practical session: Harness your creativity and refine your message / music / product. - Potential partners: Headspace, Calm, nootropics brands, prototyping software e.g. InVision, Figma

Day 2 - How is this going to make money, data & independence in the music industry?- Kick off discussion: Where money actually goes in the music industry, and why access to data is paramount to success- hosted by Helen Sartory and Cliff Fluet.- Practical session: Build your business model(s).- Potential partners: Financial tools for freelancers e.g. Quickbooks, Coconut, Paypal, Square, Fiverr, Bonsai

Day 3 - Making art? How to make the world care.- Kick off discussion: How to make yourself heard without a major label budget - hosted by TBD ? - Practical session: Build your campaign and find your audience- Potential partners: Adobe, Canva, Mailchimp, Hootsuite, TikTok, Reddit, Twitch, Havas AnnexDay 4 - How are you going to scale it? - Kick off discussion: When does it make sense to take investment & how to negotiate a good deal - hosted by Chris Howard &[someone who’s seen a lot of deals.- Practical session: Cash flow / valuation modeling. - Potential partners: Patreon, Crowdcube, Kickstarter, Indiegogo,

Day 5 - F*ck it, we’ll do it live- Practical session: Work on your live show / pitch- Wrap up session (open to public): Pitch-off/demos followed by mini showcase

Content Studio & Lab

SXSW artists can book time at turn-key content creation studio where residents

can create a rich toolbox of media & video assets to promote around SXSW and

beyond.

Rattle Immersion & Venture Lab

Partner to curate 10 “resident,” founder-innovators to be fully

immersed in The Rattle innovation program. Here we will share our

internal knowledge, best practices and tools on what it takes to be

innovative and scrappy in today's music & tech industry/economy. 

Rattle Immersion & Music Lab

Partner to curate 20 “resident,” artists to be fully immersed in The

Rattle innovation program. Here we will share our internal knowledge, best practices and tools on what it

takes to be innovative and scrappy in today's music & tech industry/

economy. 

Demo Day

Curated and high touch product demos & experience for investors,

founders, artists & startups.

Music Tech BBQ& Hangouts

Rattle curated BBQ & drinks featuring Rattle founders, members,

artists and startups. Learn what makes The Rattle tick and the

essence of our members partners & investors.

Ladies First

Female First, women led sessions and conversations surrounding women-

led breakthroughs in the creative and tech fields.

Podcast Suite

Host your podcasts, be our resident podcaster or DJ by the day, or for the

week.

Production & Songwriting

Sessions

Co-curate & sponsor daily artist and songwriter sessions. (curated by

advance application only)

Artist meets Tech Hackathon

See what happens when creativity and tech come together and see the future of music & tech. (curated by

advance application only)

Our Network of Investors, Mentors & Entrepreneurs IncludesIMOGEN HEAP (GRAMMY WINNER)

RUSSELL LISSACK (BLOC PARTY)

ROBERT LINNEY (CHEMICAL BROTHERS)

ILIA ZINTCHENKO (PIONEERING AI ENTREPRENEUR)

MARTIN GOULD (SPOTIFY)

DAN SMITH (CELEBRATED INVESTOR)

LAURA MERCURIO (FORTUNE 500 EXEC)

NICK KEYNES (TILEYARD)

RICHARD BRANSON (YUP, FOUNDER OF VIRGIN DROPPED IN)

STEVE LEWIS (FORMER MD VIRGIN MUSIC)

CLIFF FLUET (MUSIC INNOVATION LEADER)

MARK STEVENSON (BESTSELLING AUTHOR)

DAVID MEERMAN SCOTT (HUBSPOT)

STEPHEN PANKHURST (FRIENDS REUNITED)

BRETT AKKAR (STREET CAR/ZIPCAR)

JORG MOHAUPT (ACCESS INDUSTRIES)

ANDREW OURY (OURY CLARK)

SIMON WILLIAMS (CROWDCUBE)

CARVEN LIU (REAL-ESTATE MOGUL)

PATRIK FRANZEN (BARWORKS)

JEREMY SILVER (DIGITAL CATAPULT)

JON KOPLIN (LEGENDARY LONDON INVESTOR)

PAUL PACIFICO (AIM)

THOMAS JEFFS (CELEBRATED LONDON TECH NERD)

SUDHA KHETERPAL (FAITHLESS & SPICE GIRLS)(partial list)

Rattle TeamCHRIS HOWARDTECH & BUSINESS, CO-FOUNDERSERIAL MIT TECHNOLOGY ENTREPRENEUR, PH.D COMPUTATIONAL PHYSICS & PSYCHOLOGY, INVESTOR, GLOBAL COMMUNITY BUILDER, AND ARTIST. 

ACCLAIMED MUSIC PRODUCER, SONGWRITER & ARTIST, MUSIC ENTREPRENEUR, AND CULTURAL COMMUNITY LEADER

BOBBY BLOOMFIELDCULTURE & COMMUNITY, CO-FOUNDER

JON EADESCOO, CO-FOUNDER  GLOBALLY RECOGNIZED LEADER OF MUSIC ENTREPRENEURSHIP, FOUNDER OF THE PRESTIGIOUS ABBEY ROAD RED

JESS MCCARTENDIRECTOR, RATTLE LONDON

CELEBRATED ARTIST MANAGER, MUSIC ENTREPRENEUR AND INVENTOR OF THE RATTLE PROGRAMMING

MORGAN BOSCCREATIVE ENGINEERCELEBRATED MUSIC TECHNOLOGIST, AUDIO ENGINEER, ARTIST, RATTLE STUDIO INVENTOR

HELEN SARTORYHEAD OF GROWTH, DIRECTOR, RATTLE LOS ANGELESFORMER INVESTMENT BANKER, ARTIST, AND MUSIC TECH NERD CURRENTLY LEADING GLOBAL EXPANSION FOR THE RATTLE

SPONSOR LEVELS (customizable packages available)

Visionary Sponsor (1 available) $100k - involved for all 7 days, co-design the programming with us , have a residency in the house.

Revolution Supporter (3 of 5 available) $25k - co-design and host a single day program track. Innovation Ambassador (7 of 10 available) $10k - sponsor one of 10 startups/artists through our innovation lab for the week, each partner nominates the startup applicants they want to be in the program.

Mind & Body Partner (10 of 15 available) $5k - a specific event each day that focuses on the R&R and hospitality side of the event - food, drink, entertainment, mediation sessions, etc.

Contact Michael Frick 310-346-8198 michael@therattle.space

Fri 3/13 Sat 3/14 Sun 3/15 Mon 3/16 Tue 3/17 Wed 3/18 Thu 3/19 Fri 3/20 Sat 3/21 Sun 3/22

INTERACTIVE & PLATINUM BADGES

Primary Access KeyALL SXSW BADGES

FILM & PLATINUM BADGESMUSIC & PLATINUM BADGES

FEST

IVAL

SCO

NFER

ENCE

TRA

CKS

EXHI

BITI

ONS

WELLNESS EXPO

VIRTUAL CINEMA

SXSW ART PROGRAM

TRADE SHOW

FLATSTOCKSXSW MARKETPLACEGAMING EXPO

FILM

MUSICCOMEDY

FANTASTIC FUTURETECH INDUSTRY & ENTERPRISEFUTURE OF MUSIC

SPACECREATING & MONETIZING MUSIC

CANNABUSINESS

CLIMATE & SOCIAL ACTIONCONNECTION & CULTUREEXPERIENTIAL STORYTELLINGGOVERNMENT & POLITICSMEDIA & JOURNALISM

XRPROFESSIONAL DEVELOPMENTGAMING INDUSTRY

WORKPLACEFILM & TV INDUSTRYMAKING FILM & EPISODICS

HEALTH & MEDTECHSTARTUPS

SPORTS

DESIGN

ADVERTISING & BRAND EXPERIENCE

Current and Former Industry & Trade Partners