innovation media consulting mindsharedubai
DESCRIPTION
THE NEWSPAPERS OF THE FUTURE AND THE FUTURE OF NEWSPAPERS. HOW TO REINVENT A NEWSPAPER FOR THE DIGITAL AGETRANSCRIPT
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INNOVATION INNOVATION!
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INNOVATION INNOVATION
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INNOVATION
!""#$%&!#"'()*!%'+#",-.&!"/!
WORLD LEADERS IN HELPING
PUBLISHERS RE-INVENT THEIR
TITLES FOR THE DIGITAL AGE"
DESIGN + CONSULTANCY"
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INNOVATION INNOVATION
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INNOVATION
OUR SLOGAN: !
GOOD JOURNALISM IS !GOOD BUSINESS!
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INNOVATION
‘BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’ !2004! 2006! 2007 ! 2008 !" " " " " " 2009!
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INNOVATION
NEWSPAPERS AT A STRATEGIC INFLECTION
POINT!
WHERE DO WE GO FROM HERE?!
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INNOVATION
1. Exit!
2. Sold or Be Taken Over!
3. Cut, cut, cut until the Cash Cow bleeds to death!
4. Re-Invent the Business by focusing on ‘profit audiences’ "
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INNOVATION
PRINT IS ALIVE AND WELL AND WILL
REMAIN A PROFITABLE OPTION FOR DECADES – BUT NOT AS WE KNOW IT"
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INNOVATION
Paper will stay. It will NEVER die,!but the Business Model !
and Content Proposition has CHANGED"
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INNOVATION
I AM NOT WORRIED ABOUT "THE FUTURE"
1!
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INNOVATION
I AM WORRIED ABOUT "THE PRESENT!
2!
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INNOVATION
I AM NOT WORRIED ABOUT "THE FUTURE OF NEWSPAPERS"
3!
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INNOVATION
I AM WORRIED ABOUT "THE FUTURE OF JOURNALISM"
4!
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INNOVATION
WHAT WORRIES ME IS"FRONT PAGES "LIKE THIS ONE"
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
'He died a while ago. He remained for so long a walking human shell.' "
Michael Jackson Died Twenty Years Ago"
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION INNOVATION
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INNOVATION
WHAT WORRIES ME IS NEWSROOMS " LIKE THESE"
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
THE ALTERNATIVE IS NOT A
BUSINESS THAT VALUES
PROFITS AND GOOD
JOURNALISM, BUT A BUSINESS
WHERE GOOD JOURNALISM IS
THE BUSINESS!
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INNOVATION INNOVATION
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INNOVATION
LIPSTICK ON A PIG"
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION
CORREIO*
•"FOCUS ON WHAT ABC1 AUDIENCES NEED
•"BERLINER, 32 PAGES, FULL COLOUR, ACCORDION
•"4 SECTIONS:
•" 24 HORAS (QUICK READ)
•" MAIS (IN DEPTH REPORTS)
•" VIDA (LIFESTYLE)
•" ESPORTE (SPORTS)
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION 69!
69
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INNOVATION 70!
70
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INNOVATION 71!
71
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INNOVATION 72!
72
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INNOVATION
RESULTS:"
Correio de Bahia y-o-y TRIPLED"
Circulation up 188%"
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INNOVATION 74!
TURNAROUND RESULTS IN 1 YEAR. CIRCULATION TRIPLED
CIRCULATION CORREIO vs COMPETITOR
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INNOVATION 75!
TURNAROUND RESULTS IN 1 YEAR. ADVERTISING GREW 9%
% CHANGE 2008-2009
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INNOVATION
2007"
2008"2009"
TURNAROUND RESULTS IN 1 YEAR. LOSSES CUT IN HALF
EARNINGS (R$)
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INNOVATION
LIBERATION •"RELAUNCHED SEPTEMBER 2009
•"GRAPHIC REDESIGN THAT LEAD TO CONTENT CHANGES
•"LAUNCHED A PAID PREVIEW PDF VERSION ON WEB
•"WORKING CURRENTLY ON NEW NEWSROOM WORKFLOW
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
THE “HANDS ISSUE”!
INNOVATION
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INNOVATION
BBC"
THE “HANDS ISSUE”
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INNOVATION
THE “HANDS ISSUE”
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INNOVATION
THE “HANDS ISSUE”
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INNOVATION
THE “HANDS ISSUE”
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INNOVATION
THE “HANDS ISSUE”
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INNOVATION
THE “HANDS ISSUE”
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INNOVATION
THE “HANDS ISSUE”
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INNOVATION
THE “HANDS ISSUE”
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INNOVATION
THE “HANDS ISSUE”
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INNOVATION
RESULTS:"
Liberation m-o-m UP 12%"
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INNOVATION
TURNAROUND RESULTS IN 3 MONTHS
•"CIRCULATION UP OVER 12% (INITIAL OBJECTIVE: 5% INCREASE)
•"DESPITE FINANCIAL CRISIS EXPECT BREAK-EVEN IN 2010, FROM A 7 MILLION ! LOSS IN 2007
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INNOVATION
i
•"“JOURNALISM CAVIAR”
•"POST INTERNET NEWSPAPER
•"MICRO-TABLOID
•"56 FULL COLOR PAGE, STAPLED
•"STORIES, STORIES, STORIES
•"THE i-POD NEWSPAPER
BEST EUROPEAN NEWSPAPER 2009
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INNOVATION 97!
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INNOVATION 98!
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INNOVATION 99!
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INNOVATION 100!
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INNOVATION 101!
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INNOVATION 102!
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INNOVATION 103!
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INNOVATION 104!
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INNOVATION 105!
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INNOVATION 106!
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INNOVATION 107!
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INNOVATION 108!
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INNOVATION 109!
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INNOVATION 110!
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INNOVATION 111!
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INNOVATION 112!
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INNOVATION 113!
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INNOVATION 114!
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INNOVATION 115!
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION INNOVATION
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INNOVATION
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INNOVATION
NEW GOVERNMENT PROGRAMME
ANNOUNCED AT 7 PM
A 9-PAGE COVER STORY
DONE ON DEADLINE BY 7
JOURANALYSTS
WITH THE HARD NEWS AND FACTS
THE OPINION OF THE EXPERTS
ALL THE NUMBERS AND CHARTS
GRAPHICALY RATED (LEFT TO RIGHT)
AND EXPLAINING HOW THIS WILL AFFECT YOU
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION 128!
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INNOVATION 129!
!!!"#"$%&'$&(")*+
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INNOVATION
NEW INTEGRATED NEWSROOM
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INNOVATION
NEW INTEGRATED NEWSROOM
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INNOVATION 132!
57
NEW INTEGRATED NEWSROOM
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INNOVATION 133!
58
NEW INTEGRATED NEWSROOM
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INNOVATION
RESULTS:"
'i' 6-month run UP 16%"
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INNOVATION
LAUNCH RESULTS IN 3 MONTHS. CIRCULATION HALF OF ESTABLISHED COMPETITORS
22% OF i READERS DID NOT READ NEWSPAPERS BEFORE
CIRCULATION i DN PÚBLICO
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
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INNOVATION
B E R M E R INNOVATION
PROTOTYPING THE FUTURE
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INNOVATION
THE FORMAT OF
THE FUTURE IS
3030
B E R M E R INNOVATION
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INNOVATION
B E R M E R INNOVATION
YOUNGER
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INNOVATION
B E R M E R INNOVATION
DIFFERENT
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INNOVATION
WILL THE IPAD AND TABLETS OFFER
A SECOND LIFE TO NEWSPAPERS?
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INNOVATION
‘LIFE WAS EASIER WHEN AN APPLE AND A BLACKBERRY WERE JUST FRUITS’
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INNOVATION
‘LIFE WAS EASIER WHEN AN APPLE AND A BLACKBERRY WERE JUST FRUITS…
BUT IT’S NOT AS EXCITING AND POTENTIALLY PROFITABLE
AS IT IS TODAY’
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INNOVATION
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INNOVATION
iPad IS THE GREATEST
PLATFORM INNOVATION
SINCE GUTHENBERG -
LACK OF INNOVATION
FROM PUBLISHERS
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INNOVATION
RATING
IPad Apps
2.2
Magazines (Source App Store)
GQ Magazine
Vanity Fair
National Geographic
Paris Match
Der Spiegel
L’express
Wired
Time Magazine
Newsweek
The New Yorker
INNOVATION
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INNOVATION
AVERAGE
RATING
2.5
IPad Newspapers (Source App Store)
USA Today
Die Welt
De Standaard
The New York Times
Financial Times
New Zealand Herald
Evening Standard
Le Monde
Corriere della sera
INNOVATION
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INNOVATION
SENSE OF SALVATION PERHAPS OUT OF DESPERATION
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INNOVATION
WILL THE IPAD AND TABLETS OFFER A SECOND LIFE TO MAGAZINES?
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INNOVATION
YES IF PUBLISHERS RE-INVENT THEIR TITLES
NO IF WE RE-PURPOSE
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INNOVATION
HEARST $10 MILLION IN SUBSCRIPTION BY SUMMER
CONDE NAST $15 MILLION IN 2011 IN SUBSCRIPTIONS AND AD REVENUE
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INNOVATION
YOU CANNOT POUR OLD WINE
INTO NEW BOTTLES
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INNOVATION
WE HAVE TO REINVENT THE WAY WE TELL STORIES IT'S THE JOURNALISM NOT THE PLATFORM
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INNOVATION
WE HAVE TO REINVENT
THE MAGAZINE BY
DECONSTRUCTING IT!
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INNOVATION
NEW GRAMMAR !FOR NEW MEDIUM
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INNOVATION
STORIES YOU CAN
READ
WATCH
AND
TOUCH
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INNOVATION
DESIGN FOR
EYES
AND
FINGERS
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INNOVATION
EXPERIENCE MORE
IMPORTANT THAN BRAND
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INNOVATION
THE iPad as PDF?
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INNOVATION
THE iPad as A MAGAZINE
ON STEROIDS?
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INNOVATION
THE iPad as
SHOVELWARE?
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INNOVATION
MORE PRINTY
LESS WEBBY
NEITHER PRINTY
OR WEBBY
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INNOVATION
IT'S AN
APP!
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INNOVATION
WE NEED MORE DEMOS
AND LESS MEMOS
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INNOVATION
DIFFERENT CONTENT FOR
DIFFERENT PLATFORMS
PAPER - LONG NARRATIVE
TABLET - DEPTH AND EXPERIENCE
MOBILE - INSTANT NEWS
INTERNET - BREAKING NEWS,
BROWSING, ARCHIVES, AGGREGATING,
HYPERLINKING...
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INNOVATION
THE iPad as
Infographics
Unique Video
Slideshows
Caricatures/Art
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INNOVATION
ONE PAPER MANY APPS
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INNOVATION
WE MUST UNBUNDLE
THE BUNDLE
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INNOVATION
DISAGREGGATE
3 STRANDS
INFORMATION
SERVICES
ISSUES AND PASSIONS
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INNOVATION
TABLETS AS PREMIUM
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INNOVATION
iPad means iPay
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INNOVATION
FREE is very EXPENSIVE
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INNOVATION
PRODUCE MORE FOR
THOSE WHO PAY
AND LESS FOR THOSE
WHO DO NOT PAY
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INNOVATION
SINGLE ISSUE SALES DO
NOT WORK !
SUBSCRIPTION IS THE
WAY "
INNOVATION
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INNOVATION
WE ARE MOVING
TOWARDS AN APP-
BASED WORLD !
WHETHER IT BE
TABLETS OR MOBILE –
WHICH RIGHT NOW
HAS A MUCH BIGGER
POTENTIAL "
INNOVATION
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JOURNALISTS SHOULD SPEND 10% OF THEIR TIME ON
SOCIAL MEDIA
VG NORWAY & OTHERS"
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DIGITAL FIRST, YES. BUT DIGITAL ONLY IS
NOT ENOUGH"
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FROM THE DIGITAL TO THE PHYSICAL WORLD
FROM DIGITS
BACK TO ATOMS
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THE LONELIEST
GENERATION OF
CONSUMERS -
UNILEVER EXECUTIVE
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INNOVATION
THE PAPER OF THE 21ST
CENTURY?
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INNOVATION
TABLETS OR PAPER?
NO
TABLETS AND PAPER
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INNOVATION INNOVATION
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INNOVATION
Less Circulation + Revenue
CHARGE MORE
1X5 MULTIPLE
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EDITORIAL AND BUSINESS
INTEGRATION IS ESSENTIAL TO
COMPETE IN THE DIGITAL AGE –
COOPERATION IS NOT INTEGRATION"
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INNOVATION
YOU CANNOT EXPECT
DIFFERENT RESULTS BY
DOING THINGS THE SAME
OLD WAY
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INNOVATION
PAPER VERSUS ONLINE
–
IT’S A FALSE DICHOTOMY
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INNOVATION
NEWSROOMS
IN A PERMANENT
STATE OF BETA
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INNOVATION
WE NEED MANY, MANY
DEVELOPERS
IN-HOUSE AND
OUTSOURCED
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INNOVATION
1 DEVELOPER FOR
EVERY 5 JOURNALISTS - BENCHMARK
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INNOVATION INNOVATION
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ONE DIGITAL KITCHEN MANY
DIFFERENT RESTAURANTS "
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AUTHOR ONCE PUBLISH
EVERYWHERE"
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THE NEW HOLY TRINITY:
JOURNALIST + DESIGNER + DEVELOPER
WORKING TOGETHER "
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INNOVATION
Tablet & Mobile Workflow
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ONE DIGITAL KITCHEN
SEVERAL MEDIA RESTAURANTS
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INNOVATION
WE ARE THE WINE NOT THE BOTTLE
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SIMPLICITY IS THE DRIVER OF
INNOVATION
Dom Sagolla, co-creator of Twitter"
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IT'S TIME TO
INNOVATE
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Thank you!
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