INNSCOR VALENTINE’S PROPOSAL

“LOVE-a-DELIVERY”

“This Valentine’s, prepare for special love delivered straight to the heart”

THE LOVE A DELIVERY CAMPAIGN

Objectives Increase Innscor’s meal orders in February Strengthen brand visibility Increase uptake of dial-a-delivery service

The big theme…Give customers a chance to ‘make’ their own pizza by adding preferred toppings via an online order system.Have special meals delivered to their loved ones in a special way

• Heart shaped pizza• Custom made pizza special

delivery with flowers and custom message to your loved one

• Special delivery with option of adding a flower

• Extra fee can be charge for the special order

INNSCOR….Love-a-delivery form

Make a special Pizza for your loved one, we will deliver it.

Toppings AddPepperoni → Beef →BaconHam

Chicken →Sweetcorn →Mince

Pineapple → Total ShsMessage:From:To: Order

“Flamed chicken for my flame”

• Special wrapping and delivery of chicken combo…with flowers

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Special offer for chicken inn – 2 wings for the price of 1

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Special flavored ice cream for your love

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Mechanic

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Innscor customers will be rewarded for posting most creative and original love lines on the dial-a-delivery FB page

Allow fans to upload ‘couple photos’ on Facebook– cutest couple voted by fans get a prize

On air promotions by presenters Presenters to pick every 14th post/tweet for chance to

win prize Change the dial a delivery icon on Facebook page (i.e

merge the love theme with delivery…

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Prizes

Meal vouchers Candle light dinner for two at selected

Galitos outlets Safaricom Airtime

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Budget

Special Pizza tab and form 85,000 

Promotion and management of campaign 200,000

Total 285,000 + VAT