inside good summary 2012 v1
DESCRIPTION
Executive summary of the insideGOOD startup.TRANSCRIPT
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The ProblemNonprofits are missing valuable feedback data.
145 million Supporters/Y
ear
?1.5 million Nonprofits
Feedback Data Gap
Feedback Data to: • Document Evidence• Inform Decisions• Deepen Relationships
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The NeedCompetitor solutions are inadequate.
Survey Sites:
User created questions (risk of bad data)No process managementNo data centralizationNo trends No data benchmarksNo communication with respondents
Survey Consultants:Large price tagNo data centralizationNo data benchmarksLittle long-term value
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Our SolutioninsideGOOD: A complete system of survey methodology for nonprofits
1. Identify
2. Schedule & Collect
3. Respond
4. Compute
5. Analyze
6. Share
7. Act & Track
Providing nonprofit leadership with everything they need to manage a successful, ongoing feedback process, at an affordable price.
Check out the Appendix for screenshots.
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Business ModelMonthly recurring subscriptions are priced to scale the application rapidly. One of our pilots, with just 2 FTEs, spent
$6K on a single survey project. Ouch.
insideGOOD owns information submitted to the database - multiple other data products are possible.• Satisfaction data that is applicable to other industries• Respondent data that is usable by marketing/sales• Database aggregates/reports on sector-wide trends
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Secret SauceComplete suite of tools, backed by a team of experts that will improve the system over time.• Nonprofit-Specific Measures: Standard surveys that measure
satisfaction & engagement in key nonprofit audiences. Two years of research and validation.
• Automated Tools: Functionality that manages the process, like campaign communications and real-time calculations.
• Survey Change Control Board (sCCB): Panels of experts that regularly reviews the data, improving the system & tools.
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Marketing & SalesinsideGOOD is the ideal feedback solution for active nonprofit organizations.
Potential U.S. Market # of Orgs
Total U.S. Nonprofits 1,574,674
Reporting U.S. Nonprofits 628,700
Estimates do not include other Anglophone markets
that are a possibility (Canada, UK, Australia)
Main Sales & Marketing Channels• Group Sales – via associations and foundations• Software Integrations - currently in talks with software companies• Viral Dissemination – system-managed emails to org respondents
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Team20+ years combined experience in Change Management, Application Design & Nonprofits
Katie WeissCo-Founder and CEO
Kyle WeissCo-Founder and CIO
Plus more than 15 contractors and mentors that add decades of experience to our work
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Projections & MilestonesBroad organization participation will result in a larger database, a smarter system and greater customer value.
Timeline # of Subscribers
Revenue Market Penetration
EOY 1 435 $51,269 0.1%
EOY 2 3,295 $737,204 0.5%
EOY 3 16,344 $3,693,340 2.6%
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Status & TimelineOur private beta received 100% customer satisfaction. We are ready to finalize the site & launch publicly.
Accomplishments to Date:• Social Venture Incubator (through U. of Notre Dame)• National Pilot Program (2010-2011)• Private Beta of the Prototype (2011)• Development of the MRP – 85% Complete
Next Steps:• Acquire funding• Hire personnel & finalize the MRP• Reach profitability ≈ 12-14 months
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Social ImpactinsideGOOD provides quality feedback data that builds the organizational capacity of every nonprofit, for every mission.
Evidence-based decision makingOrganizational learningStronger supporter engagement
We believe that every organization should have access to feedback data that is meaningful, actionable and affordable.
Check out our website for beta testimonials.
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SummaryWe are a smart team, with a great product in a big market.
We look forward to connecting to investors that are excited about our business opportunity and potential for large-scale social impact.
Katie Weiss, [email protected]
(303) 990-0229@insideGOOD
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Appendix
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Features: Automated ToolsIntegrated tools that manage the survey process
Examples:• Campaign Scheduling• Real-time calculations
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Features: Dashboards & ReportsExpert-designed dashboards that display data in
understandable ways for maximum efficiency
Examples:• Statistical Significance• Industry Comparisons• Filtering by Locations
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Features: Communication & Education
Response Inbox Feedback University
Inbox to communicate with respondents Feedback U. – templates, videos on feedback management