Group Leader: ARIF Masood (50)

Group Members: Umair Mohayi-u-Din (17) Rao Faisal Sattar (20) Aziz Hassan (27) Ahsan Riaz (32) Sundas Khan (35)

Introduction and Situational Analysis

(Sundas Khan – 35)

About “The PLUS Pharmaceuticals”

Mission Statement: To preserve health and improve quality of life by providing thoroughly researched high-quality innovative medical solutions to the public through a highly capable and motivated human resource.

Situational Analysis

Problem: Injection Phobia Un-availability of medical expert Diseases spread through Syringes

Situational Analysis

Solution: INSOGUM Availability Easy to use Safe to use

Product, Target Market & Segmentation

(Ahsan Riaz– 32)

Product Definition

An innovative alternative to traditional diabetes medications

Highly Effective Highly capable

Product Features

Easy to chew Non-Sticky In natural fruit Flavor Chew gum in pink color Size of chew gum will be half of

average chew gum available in market

Target Market

Diabetes Patients in small cities and remote areas highly sensitive about injections Upper and upper-middle class; early

adopters

Market Segmentation

On Geographical basis Psychographic

Segmentation

Positioning, SWOT Analysis(Umair– 17)

Competition Positioning with

competitors

Locally manufactured & Imported

Price & Performance

A

B

Inso

D

PerformancePri

ce

SWOT Analysis

Strengths Weaknesses Opportunities Threats

Packaging & Labeling(ARIF Masood– 50)

Product Name & Logo

A Product by “The PLUS Pharmaceuticals”

Product Name & Logo

Inso (Insulin) + Gum (Chew Gum)

Name: Easy to remember & Pronounce

Color combination: Easy on eyes, Elegant

Logo contains: Product name and company’s PLUS + sign in it..

Product Packaging

Hard plastic primary packing containing 10 chew gums.

Primary packing plastic will be transparent and light blue in shade.

Packing material will be of high quality.

Sun light, Temperature, Humidity resisting packing,.. Enabling high life of product.

Product Labeling

As it is a medical product; so Descriptive Labeling Approach is used.

PRIMARY Package Labeling: Product Name, Logo, Potency of Product, ingredients, MFG & EXP dates, Batch NO, Company Name, Registration Number.

SECONDARY labeling: in addition to above elements, number of units & unit price will be mentioned too.

Pricing Techniques & Strategies

(Rao Faisal Sattar– 20)

Pricing Techniques

Cost Plus Pricing Break Even Analysis

Break Even Analysis

Unit Price: 470+30=500 retail price

Unit Variable Cost: 300 Unit Fixed Cost: 110 Break Even Point: 410 Per unit Profit: 470-410=60

Pricing Strategy

Market Skimming Strategy

Quantity Discount Uniform Delivered Pricings

Promotion & Distribution(Aziz Hassan– 27)

Promotion Techniques

Electronic Media Advertisements

Brand Ambassador Message Designing Medical Representatives Awareness Creation stage

Distribution

Indirect Distribution Channel

Selective Distribution: On prominent medical stores and centers of cities.

BS (Accounting & Finance

(2006-2010)BZU – Multan,

Pakistan.