“Inspired by Business”

10 TOP TIPS for

Social Engagement

both ON and OFF line

by Jon DaveyDirector of Customer Experience

Social Media Directors

1. MyBusinessTip.co.uk

• Positive

• Proactive

• Participate

2. Decide who you are & what you represent:

• Work on your 1 page business plan

• Can you summarise it in 60 seconds? “Elevator pitch”

• Do you have a single mission?

3. Content is King:

• People search Google 1st

• People increasing search other channels

• Your content doesn’t have to be all about you… make it richer and easier to create

4. Be consistent with your branding:

• What handles do you have for web, blog, Twitter, LinkedIn, Facebook, YouTube?

• What images do you use? Are they joined up or just mixed up!

• Keep it simple… ease of reproduction as well as first impressions.

5. Fish where the fish are:

• Do engage in your professional groups

• But target industry groups for business

• Creating your own groups takes time, energy and resources.

6. Don’t just waffle on…

• More often than not, less is more

• Say it only once in a sentence

• 3x in 250 words is good SEO… or was!

7. Be regular…

• Google needs content

• Readers enjoy regular contributions

• People enjoy growing relationships

8. Enhance your reputation through sharing:

• Sharing the tweets of others makes them feel good… and they’ll share yours…

• Sharing blog articles by others enhances your reputation for quality

•Sharing ideas freely encourage engagement and builds connections.

9. Be Visible… comment on blogs:

• Shows your reading and interested in the thoughts of others, gaining wisdom

• Adds a link back to your blog for humans and probably SEO benefits

• Creates a conversation with you as a key player and who knows who is listening.

10. MAKE IT FUN ;)

Thank you for listening

Call me on

01753 852904

Email jon@socialmediadirectors.co.uk

Come and visit us @BusinessinBerkshireEXPO.com

21st June 2012

Blue Mountain Golf

& Conference Centre

Bracknell. RG42 4EX

50 exhibitors

4-500 visitors