integrated marketing examples 2013 melanie tsao
DESCRIPTION
INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. - PowerPoint PPT PresentationTRANSCRIPT
INTEGRATED MARKETINGEXAMPLES 2013
Melanie Tsao
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
In the first break of Late Night with Jimmy Fallon, fans were encouraged to tweet an idea to #lexusis where an improv comedy troupe will act out a LIVE commercial.
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
Ideas for the LIVE commercial were submitted via Twitter through a custom hashtag #lexusis
THE BLACKLIST FACEBOOK APP
Custom Facebook App integrating friends’ profiles and opportunity to integrate sponsors. Friends have the chance to share their custom videos.
THE BLACKLIST FACEBOOK APP