intelligent automotive solution - architecting a … market volume 2015-2019 cagr avn 7.1% display...

Intelligent Automotive Solution Andrew YK Lee, Telechips Marketing

June, 2016

ARM Tech Forum 2016

Proprietary & Confidential ARM Tech Forum 2016

1. Telechips Introduction 1) Company Profile

2

Established October 29, 1999

CEO JangKyu Lee

Products Application Processor, Communication IC

Fabless Company

Creating and Leading Future Technology of Digital Life

Proprietary & Confidential

0

20

40

60

80

100

120

1999 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 E

Mil. USD

MP3

T-DMB

Mobile CP

Car Audio

Tablet Smart Stick / OTT

CID

1999 2007 2009 2016 2020

Car AVN

Home/Car Audio

As of 2015, Automotive Accumulation


1. Telechips Introduction 2) Customer Reference

4

Sonata K7 Pilot

Heyue GX-7 Captiva 悅翔

E-Class

Newsmy AVN Galaxy7500 TCC8902

CT8031

Yusheng Haval H5

Chang An B206

Korando C

iNE-W960

F-Type Sport Range Rover

Evoque

New Beetle

BENZ A, E, R, GLK series

KNX 9980HD KL988

Alpheon

TCC8801 TCC8801 TCC8900-i TCC8902

A6

TCC3100-i TCC8000

TCC8801 TCC8803

TCC8902 TCC8902 TCC8902

TCC8900-i/8901 TCC8930/8920/8801/8900 TCC8900 TCC8902 TCC8902 TCC7901 TCC8901 TCC9101 TCC8902

TCC761T/8601/8001/8002/3120 TCC760 TCC8601-i TCC3100-i

TCC8801 TCC8801 TCC7920/3510

QASHQAI Logan

TCC8600 TCC760/8600

DAB+ Module

Car Audio (Bluetooth/USB Host / iPod)

Sonata

TCC8931

DPX500BT

AVN (Bluetooth/USB Host / iPod)

AVN (USB Host / iPod)



Car Audio (USB Host / iPod)

DDX9902S

AVN, Audio

AVN

AVN

TCC8931-i

X3

http://captiva.chevrolet.com.cn/

Proprietary & Confidential ARM Tech Forum 2016 5

Cluster

Display Audio

ADAS

Head-up Display

Smart Mirror

Display

Navigation

IVI 1. Automotive IVI Market

1) Market Outlook 2) Market Trend 3) Key word

2. Telechips Automotive Roadmap


[Source] TSR (2015)

2. Automotive IVI Market 1) Market Outlook

86 83 80 75 71

23 26 32 38 42

23 25 28 29 30

0

50

100

150

2015 2016 2017 2018 2019

Standard Audio Display Audio Car Navigation

QTY [M Units]

IVI Market Volume 2015-2019

CAGR

AVN 7.1%

Display Audio 17.2%

Std. Audio -4.5%

Display Audio market ↑

6

Display Audio Market Share Trend 2015-2019

13.9%

18.8% 19.1% 19.6%

19.5%

34.6% 36.2%

39.7% 42.7%

47.1%

30.3% 28.9% 27.0%

24.9% 23.6%

21.2%

16.1% 14.1% 12.8%

9.7%

0.0%

30.0%

60.0%

2015 2016 2017 2018 2019

DA/Navi+DCM DA/Navi+Phone

DCM Only DA/Navi Only

Phone Connectivity ↑

CAGR 2%


2. Automotive IVI Market 2) Market Trend

7

• Audio • D-Audio / AVN • Smart Ant.

• Cluster • ADAS • Self Driving • Connected Car

Integrated Platform

Shorten Dev. Time

New Market Opportunity

Application

• AM/FM • SDR (AM/FM) • Sound Enhancement • Early Sound

• SDR (Digital Radio) • Early Warning (ADAS)

Integrate Audio DSP

Functionalities Broadcasting

• DCM Demands surge due to eCall • DCM for safety apps Phone bring in for entertainment apps

• Phone Bring in increase • DA/Navi Only decrease

Phone connectivity

solution

Data Communication

• Mechanical security • HW & SW Security • HSM (Hardware Security Module)

Multiple Security Security

Connectivity Multimedia Security


3. SoC Requirements Trend

8

Low Power CPU

High Performance

GPU

Connectivity Multimedia Security

High Performance

Serial I/F

HW HSM

TrustZone

SoC

Benefits to Customers

Saving Cost Optimized Performance

SoC SoC


4. What is Intelligent Automotive Solution?

9

Conventional System

Intelligent AP + Radio RF Radio RF Radio RF

Sound Enhancement Software Defined Radio Smart Phone Connectivity

Secure Engine E-AVB BT SW Profile (EC/NR)

Radio (RF+BB) Audio (DSP)

AP + + Radio (RF+BB) Radio (RF+BB)

Scalability Cost

Simplifying System

Flexibility

Sound processor

Multi CPU

MCU

Security IP

Intelligent System

Value Added Solutions

Automotive SoC


5. Telechips’ Answer to the Market 1) T-Sound Processor

10

Sound Enhancement

DAC

Audio Out

LCD I/F LVDS I/F

I2S

BT

SPI/SDIO

Mobile TV

Replace External Audio DSP : Sound Enhancement + Mixer / SRC(HW IP)

Quick Radio

Sound Generator • Event Sound • PCM Wave Player

Power Bass

Treble Enhancement

Loud Speaker Equalization

Level Alignment / Standard Equalizers

Early Sound Sound Enhancement (FM/AM/CD/Music)

Early Sound AM/FM

RF

Main Processor (CA-7 Quad/Dual)

Sound Enhancement

Mixer

SRC (Only for TCC897X)

T-Sound Processor Usage

Free Resource

ADC

Storage USB

55%

15%

10%

20%

Only 30%


TCC8971 / Dolphin

DRM

Main Processor (CA-7 Quad/Dual)

AM FM

AM/FM

Sabre

AM FM

AM/FM AM/FM

Dirana 3

Saturn

DAB /HDR

DAB DAB

DAB/HDR

DAB /HDR

Maxim

Sound Algorithm

5. Telechips’ Answer to the Market 2) SDR

11

Telechips Configurable Radio Solution

[RF]

AM FM

HDR

AM FM

HDR

AM FM

HDR

RDS (TMC)

I2S

SPI

DAC

Audio Out

Cover Current and Next Gen. Radio Standard (AM/FM, DAB + HDR + DRM) One board platform Multi-segments and business types (before/semi-before/after market) Integrate Baseband Simple hardware configuration (Lower BOM) Highly configurable audio solution

AM/FM

DAB/HDR

DAB

TCC3171

Proprietary & Confidential ARM Tech Forum 2016 12

5. Telechips’ Answer to the Market 3) Security

Safe Vehicle board network with EVITA Medium Compliant HSM


AEC-Q100 ARM926EJ

TCC8010

AEC-Q100 Cortex-A9 Dual Cortex-M3

TCC8931

AEC-Q100 ARM926EJ

TCC800xS

TCC8935

ACE-Q100 Cortex-A5 TCC8925

6. Telechips Automotive Roadmap

13

Planning Development Released

AVN

Display Audio

Audio

Telematics

Industrial Cortex-A9 Dual Cortex-M3

Beluga AEC-Q100 Cortex-A7 Quad /Dual Cortex-M4

Heron AEC-Q100 ARM9

AEC-Q100 Cortex-A7 Quad Cortex-A7 Single

AEC-Q100 Cortex-A7 Dual Cortex-A7 Single

Pin to pin compatible

TCC8971

TCC8972

AEC-Q100 Cortex-A7 Quad Cortex-A7 Single Cortex-M4

Industrial TCC8973

TCC8974


AEC-Q100 Cortex-A7 Dual Cortex-A7 Single Cortex-M4

Dolphin Quad

Dolphin Dual


Industrial

D-Audio

Griffin AEC-Q100 Cortex-A73 Dual Cortex-A53 Quad Cortex-M4 Mali T830

Design Available OEM Proven Next Gen.


Telechips Distributors / Sales Rep. Solution Partners

Telechips Global Network

14

Headquarters > Seoul, Korea

Overseas Offices > Shanghai, China > Shenzhen, China > Tokyo, Japan > Singapore > Irvine, USA

WPGK

Uniquest

PineLinks

Korea

Telechips Inc. Headquarters (Seoul, Korea)

Telechips Inc. China Office (Shenzhen) (Shanghai)

Telechips Inc. Japan Office (Tokyo)

Telechips Inc. Singapore Office

Korea

CleinSoft

Eroum

Hutek

Innopia Technologies

Litbig

Paydos

Japan

Innocent

Japan KTL

Tomen Electronics Redtree (PAN-Europe)

Europe

China / Hong Kong

Enrich

SAC

Tomen Shanghai

Victron

Taiwan Victron

Telechips Inc. USA Office (Irvine)

Proprietary & Confidential

Any Question?

Sales Contact: Scott Choe, Sale VP

[email protected]

mailto:[email protected]

intelligent automotive solution - architecting a … market volume 2015-2019 cagr avn 7.1% display...

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