Intent research and analysisExport sites, lists, or document libraries in SharePoint 2013

Intent Brief: Export sites, lists, or document libraries in SharePoint 2013Bug1732584, CIA research request: Intent request needed for Export sites, lists, or document libraries in SharePoint 2013

Research reasonDetermine why ratings are low.Votes are low, are there discoverability issues?What are customers saying about topic?Are there ways to improve SEO and voice?

Current titleExport sites, lists, or document libraries in SharePoint 2013

URL http://technet.microsoft.com/en-us/library/ee428301(v=office.15).aspx

Asset's summaryLearn how to export a site, list, or document library in SharePoint 2013.

Time period of analysisSince 12/18/2013.

Writer

Analystv-mlabel

NotesTo obtain a copy of UDW workbooks, contact v-mlabel

ContentsRecommendations2Reorganization2Do customers seek Central Administration export help?3Keyword changes3Competing topics4Promotion4Focus group4UDW data4Page views and rank4Customer comments5Analysis6Keywords6Happy visitors6Disappointed visitors6Disappointed searchers6Referring topics6Keywords research7Long tail7Appendix A10Appendix B11

Recommendations

The UDW data appearing later in this brief is helpful but not conclusive. Page view are consistent, with 99,435 total page views from Q3-FY13 through Q1-FY15. Total rating count for this asset is 20.VariableQ3-FY13Q4-FY13Q1-FY14Q2-FY14Q3-FY14Q4-FY14Q1-FY15

Page views16,03414,53416,24715,37812,65011,47713,115

Rating100.0066.67100.000.000.0050.0042.86

If some of the following SEO, voice, promotion, and reorganization suggestions are implemented, the next likely step is to analyze UDW data again in 3 to 6 months.

ReorganizationUpdate: Topic Last Modified: 2013-12-18 appearing in published asset should reflect last known 7/24/2014Rawhide publish date?Update: Revise summary to omit Learn about and use, arguably, a more prominent keyword like export? For example: Export a site, list, or document library in SharePoint 2013 by using the SharePoint Central Administration website or Windows PowerShell. (137 characters). Position keywords as close to beginning of summary as possible.Update: Expand summary paragraph to include PowerShell export and Central Admin export procedure keywords?Update: Consider adding output file format pdf keyword to summary paragraph? Add details about available output file formats later in content too? Later in Keyword research, see how pdf is used by customers.Increase visibility and search ability: Move info about how to backup from introduction paragraph to a unique section? Add backup keywords to summary?Reduce content: Eliminate introduction paragraph if previous two items are implemented? Reduce and simplify content, length of procedure: Central Admin export procedure is 12 steps. The length discourages some customers? Reduce length or simplify process? Is there another way to accomplish task, perhaps some kind of visual drag and drop operation? For related customer comment, see 2014-01-09 comment later in Customer comments.Simplify content, permissions: In Windows PowerShell export procedure, customers have to join security groups before they export with Windows PowerShell. Is this an obstacle for customers? Is there a way to design product where at initial set up, customer can automatically set up membership for specific workers?Increase empathy: Add new section like Need more help and include link to a resource like "Office 365 Community" (http://community.office365.com/en-us/default.aspx) or another helpful source? To promote consistent use throughout team, you might check with your writing team to set up token with reusable content?Confirm: Does and should this article include link to information about how to move content to production? See 2014-09-03 comment later in Customer comments.

Do customers seek Central Administration export help?Long-tail information appearing later in Analysis indicates that customers do not seek help with this kind of export? Long-tail data includes multiple instances of PowerShell and zero instances of Central Administration. Remove Central Administration content from article? If the lengthy procedure is removed, do we increase customer satisfaction through removal and enhance search results by adding PowerShell to title?

Keyword changesMore details about the next suggestions appear earlier in Reorganization. Revise summary to omit Learn about and use, arguably, a more prominent keyword like export? Expand summary paragraph to include PowerShell export and Central Admin export procedure keywords? Move info about how to backup from introduction paragraph to a unique section? Add backup keywords to summary? Add new section like Need more help and include link to a resource like "Office 365 Community" (http://community.office365.com/en-us/default.aspx) or another helpful source? Add output file format keyword like pdf to summary? In Keyword research later in this brief, see how customers search by using pdf keyword.Competing topicsIn search results, relevant Microsoft topics appear before Export sites, lists, or document libraries in SharePoint 2013. In three of the four top keywords listed in Keyword research, the Export* topic is the second or third search result entry.

Promotion58 percent of page views for this article originate from five internal TechNet referrers, as shown later in Referring topics. Confirm that these five assets are optimized to refer as many customers as possible? Use other assets like forums, blogs, or wikis, for promotion too?Focus groupTo gain more perspective on voice, intent, and SEO for all public-facing content, set up a test environment where participants assess content. Solicit help from inside Microsoft community where participants are not directly involved with documentation. Outside Microsoft, each participant qualifies as an ITPro. Set up VPN environment for software, where participant can use remote connection. UDW dataSince Q3-FY13, total rating count for this asset is 20. The rating count is less than 30 and is not significant. Analyze rating count again in 3-6 months? The average rate for the same time period is 45. An average rate of >=33 equates to a rate that is better than 84 percent of all assets, correct?Discoverability is not a glaring issue? Page view are fairly consistent, with 99,435 total page views from Q3-FY13 through Q1-FY15. As reported in TechNetIntent workbook, customers use the keywords that appear in assets title. Keyword metrics appear later in Research.Page views and rankVariableQ3-FY13Q4-FY13Q1-FY14Q2-FY14Q3-FY14Q4-FY14Q1-FY15

Page views16,03414,53416,24715,37812,65011,47713,115

Rating100.0066.67100.000.000.0050.0042.86

Customer commentsAll comments since initial publication appear in this section. There are three comments total since 12/18/2013. Some of the following comments, like 2014-08-29, appear resolved in article.CommentRateDate

Explain parameters for command line with examples.152014-08-29

How would then move items or pages from development or staging environment to production? This only covers till granular back site or list.152014-09-03

Seriously? You can't do it any other way? Not with SharePoint designer? That's lame.152014-01-09

It would be nice though to have the import PowerShell command, syntax, and example here as well.952013-05-10

I have administrator rights, at least I think so, because I can log myself as an administrator into Central Administration. Yet, I receive an error message stating that I don't have sufficient permissions to export to a shared folder on my own machine. Second issue is the format of the export, I'm about to export a list of files. Is the cmp file a compressed file that I can uncompress to access the individual files or what it is?152013-05-21

Steps or links for recovery of the same maybe provided952013-03-03

Using the "official" syntax I have found is not helpful -- provide an actual, hypothetical example. To exaggerate:

instead of: exportSP [OS cmd#@] ; -- {{test path}}....

how about: exportSP jamith http:\\www.acme.com ....152013-08-22

yes, this aritcle is very helpful to me!952013-05-24

AnalysisLong-tail information infers that customers are not looking for help with how to use Central Administration to export data?KeywordsCustomer keyword subject matter appears in next list. SPWeb, Microsoft SharePoint Foundation website data export Windows PowerShell export Export data Copy data Switches Examples and samples Versions PDF and other output formats Limitations Security Root site

Happy visitorsThe next keyword phrases capture customer expectations. sharepoint export list powershell export-spweb export-spweb listDisappointed visitors

Disappointed searchers

Referring topicsTechNetIntent workbook reports that 58 percent of page views derive from the following five internal referrers. The last item might infer that 7 percent of page views actually start at the target asset (Export sites, lists, or document libraries in SharePoint 2013). http://social.technet.microsoft.com/forums/en-us/sharepointadminprevious/thread/22d8bf65-8e7b-4e19-be4f-26d5ab412b14/ (19 percent of page views): Sharepoint 2010 - Export and Import Custom List http://technet.microsoft.com/en-us/library/ee428322.aspx (14 percent of page views): Import a list or document library in SharePoint 2013 http://technet.microsoft.com/en-us/library/ee428315.aspx (9 percent of page views): Backup solutions in SharePoint 2013 http://social.technet.microsoft.com/forums/sharepoint/en-us/22d8bf65-8e7b-4e19-be4f-26d5ab412b14/sharepoint-2010-export-and-import-custom-list (9 percent of page views): Sharepoint 2010 - Export and Import Custom List http://technet.microsoft.com/en-us/library/ee428301.aspx (7 percent of page views): Export sites, lists, or document libraries in SharePoint 2013

Keywords researchLong-tail data infers that increasing visibility of the following keywords benefits customer? Export data Copy data Switches Examples and samples Versions PDF and other output formats Limitations Security Root site

KeywordNumber of times usedWhere topic falls in TechNet or Office.com search for this keyword

sharepoint export list powershell122

export-spweb113

export-spweb list72

export sharepoint 2013 list to pdf56

Long tailIn the TechNetIntent workbook, the following words appear adjacent to the top five keywords.A cursory analysis with wordle and worditout reveals no pertinent information. Use these two resources to produce additional common words that appear alongside the keyword.KeywordWords used with

sharepoint export list powershellNone

export-spwebexport-spweb list37

sharepoint 2010 export-spweb30

sharepoint export-spweb29

export-spweb limitations16

sharepoint 2013 export-spweb15

powershell export-spweb14

export-spweb includeusersecurity13

export-spweb example13

export spweb powershell12

export-spweb windows powershell sharepoint online10

export-spweb copy site9

msdn export-spweb9

sharepoint powershell export-spweb9

sharepoint 2010 export-spweb limitations8

export spweb examples8

copy sharepoint 2010 list powershell export-spweb8

export-spweb site:technet.microsoft.com8

export-spweb include version switches8

export-spweb list example8

export-spweb list include all versions sample7

export-spweb library7

export-spweb powershell7

export-spweb gradualdelete7

export-spweb includeversions6

export-spweb itemurl example6

export-spweb root site6

export-spweb technet6

powershell export spweb6

export-spweb listexport-spweb list example

export-spweb list include all versions sample

sharepoint 2010 powershell export-spweb list

sharepoint 2013 export-spweb list

export-spweb list sharepoint 2010

powershell export-spweb list

sharepoint 2010 export spweb list

sharepoint 2010 export-spweb list

export-spweb list include all versions of list items

export-spweb list does not include versions

sharepoint 2013 export-spweb list example

sharepoint foundation 2010 export-spweb list include all versions of list items

sharepoint powershell export-spweb list

export sharepoint 2013 list to pdfNone

Bing and Google search engine results appear next.Bing keywordSuggested queries

sharepoint export list powershellsharepoint export list powershell

export-spwebSee Appendix A

export-spweb listSee Appendix A

export sharepoint 2013 list to pdfNone

Google keywordSuggested queries

sharepoint export list powershellSee Appendix B

export-spwebSee Appendix B

export-spweb listSee Appendix B

export sharepoint 2013 list to pdfSee Appendix B

A few queries from the "Suggested queries" column do not generate non-CPub and non-Microsoft content, where people ask questions in forums, and that we can answer with content. Appendix A

Appendix B

OSS | Customer Intent Analysis6