interactive vertical benchmarks
TRANSCRIPT
![Page 1: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/1.jpg)
© 2011 MediaMind | A Division of DG | All rights reserved
Interaction Rate By Top Verticals
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
![Page 2: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/2.jpg)
© 2011 MediaMind | A Division of DG | All rights reserved
Completion Rates By Top Verticals
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
![Page 3: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/3.jpg)
© 2011 MediaMind | A Division of DG | All rights reserved
Click-Through Rate Top Verticals
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
![Page 4: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/4.jpg)
© 2011 MediaMind | A division of DG | All rights reserved
Automotive Campaigns Interactive In-stream
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
Non-Interactive Video
Automotive Interactive Video
Interaction Rate
70%
75%
80%
85%
90%
Benchmark Auto Campaigns
Completion Rate
![Page 5: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/5.jpg)
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![Page 6: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/6.jpg)
© 2011 MediaMind | A division of DG | All rights reserved
![Page 7: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/7.jpg)
© 2011 MediaMind | A division of DG | All rights reserved
Electronic Campaigns Interactive In-stream
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
Non-Interactive Video
Electronics Interactive Video
Interaction Rate
70%
75%
80%
85%
90%
95%
Benchmark Electronics Campaigns
Completion Rate
![Page 8: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/8.jpg)
© 2011 MediaMind | A Division of DG | All rights reserved
![Page 9: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/9.jpg)
© 2011 MediaMind | A division of DG | All rights reserved
Interactive In-stream CPG Campaigns
0.00%
2.00%
4.00%
6.00%
Benchmark Interactive Video
Click-Through Rate
70%
75%
80%
85%
90%
95%
Benchmark CPG
Completion Rate
![Page 10: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/10.jpg)
© 2011 MediaMind | A division of DG | All rights reserved
CPG Interactive Examples
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© 2011 MediaMind | A division of DG | All rights reserved
CPG Interactive Examples
![Page 12: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/12.jpg)
© 2011 MediaMind | A division of DG | All rights reserved
Interactive In-stream Financial Campaigns
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Non-Interactive Video
Interactive Video
Interaction Rate
0.00%
1.00%
2.00%
3.00%
4.00%
Benchmark Interactive Video
Click-Through Rate
![Page 13: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/13.jpg)
© 2011 MediaMind | A division of DG | All rights reserved
![Page 14: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/14.jpg)
© 2011 MediaMind | A division of DG | All rights reserved
Interactive In-stream Travel Campaigns
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Non-Interactive Video
Travel Interactive Video
Interaction Rate
70%
75%
80%
85%
90%
95%
Benchmark Travel Campaigns
Completion Rate
![Page 15: Interactive vertical benchmarks](https://reader034.vdocument.in/reader034/viewer/2022052602/559a83f31a28ab357d8b4572/html5/thumbnails/15.jpg)
© 2011 MediaMind | A division of DG | All rights reserved