intergraf news - grakom · trends in the media industry. intergraf is co-organising this event with...
TRANSCRIPT
In this Issue
Intergraf news
Intergraf Directors Conference takes place in Luxembourg
P.2
Profile: Doris Schulz-Pätzold
P.5
Intergraf events calendar
P.6
Intergraf factsheets
P.6
EU news
EU social policy and potential projects discussed at Social Dialogue Working Group and EEN meetings
P.2
#Industry4Europe campaign rejuvenates conversation about Europe’s industrial strategy
P.3
Industry news
The Renaissance of direct marketing
P.4
Time Out London shows off “magazines of the future”
P.4
Do we read differently on paper than on a screen?
P.5
Can graphic design save your life?
P.6
M agazine Seminar 2018 will be held in
Brussels on Thursday 1st February 2018. This event is targeted towards printing companies, who can join for the reduced fee of €190 if they are a member of Intergraf, ERA, NOPA or EMMA. Suppliers can attend for €350 and non-members for €490.
The agenda for the seminar includes high-level speakers from, for example, The Economist Group, FIPP and Readly, as well as the European Commission and
others. Some speakers will make case studies about best practices and experiences in their own companies—such as Nicolas Sennegon, Executive VP and Chief Revenue Officer at The Economist. Others, like James Hewes, President of FIPP, will deal with broader topics—in this case global trends in the media industry.
Intergraf is co-organising this event with Smithers Pira, who will also present on the day about trends in the Magazine market (Sean
Smyth). This seminar is the third edition of Intergraf and Smithers Pira’s annual event series: Shaping the Future of Print.
Participants in this year’s event in the heart of Europe will also have the pleasure of joining a welcome cocktail for networking before the seminar and a guided visit to the European Institutions.
For more information or to register your interest you can visit Intergraf’s website or contact Alison Grace: [email protected].
flash
Avenue Louise 130A, 1050 Brussels www.intergraf.eu [email protected]
Block your calendars for Magazine Seminar 2018!
October, 2017
Click the icon to follow Intergraf’s live updates
Page 2 Newsflash
“We need to give employers the skills to
encourage young people into the
industry and then sufficiently
communicate with and reward them”
Intergraf Director
“The only way forward is industry
4.0”
Social Dialogue Working Group
meeting
F ollowing the introduction of the European Pillar of Social Rights earlier this year, social
affairs appear to be rising on the Commission’s policy agenda. Intergraf works on social affairs in two central ways: firstly, as a Social Partner discussing skills issues and EU-funded projects; and secondly, by monitoring EU social policy developments as a member of BusinessEurope’s European Employers’ Network (EEN).
In September, Intergraf attended a Working Group meeting of the graphical sector’s Social Dialogue Committee, where future skills and potential projects were discussed (e.g. the Blueprint for sectoral cooperation on skills). We
also attended an EEN meeting, at which updates were given about (1) the EU’s Proposal on work-life balance for parents and carers, (2) the Revision of the Posting of Workers Directive, (3) the Coordination of social security, (4) the consultation on Access to social protection, (5) Health & Safety at work, (6) the Legal migration fitness check, (7) the Framework for quality and effective apprenticeships and (8) the DG Home initiative for the labour market integration of refugees, including the Commission’s initiative “Employers together for integration”.
For more information please contact Alison Grace: [email protected].
EU social policy and potential projects discussed at Social Dialogue Working Group and EEN meetings
D irectors of Intergraf’s member associations met in Luxembourg last month for the
annual Directors Conference. As many national printing associations in Europe have similar experiences and face similar challenges in their work, this conference facilitates the sharing of transnational best practices. Some external speakers are also invited to give more information on a specific issue, or to highlight a different viewpoint.
This year, delegates learned about the Luxembourgish printing industry from Michel Wadlé (AMIL) and attracting young people to the industry from Paul Albert Deimel (bvdm).
Presentations were also given by Alison Grace and Laetitia Reynaud (Intergraf) about the EU’s Blueprint for sectoral cooperation on skills and EU topics, respectively.
The main theme running through this years’ conference was skills. Feedback was given from the different Directors present about education and training in their countries, as well as sharing different strategies and campaigns to attract young people to the industry.
It was also decided that 2018’s Directors Conference will take place on Monday 3rd and Tuesday 4th September 2018. The location has yet to be finalised.
Intergraf Directors Conference takes place in Luxembourg
Page 3 October, 2017
“We call on the European Commission to propose an Action Plan to tackle the challenges the industrial sectors are facing” #Industry4Europe
“I want to make our industry stronger and more competitive. The new Industrial Policy Strategy we are presenting today will help our industries stay or become the world leader in innovation, digitisation and decarbonisation.” Jean-Claude Juncker, European Commission President, State of the Union 2017
T he campaign #Industry4Europe has been working since the beginning of 2017 to
advocate for an improved and enhanced European focus on industrial sectors, given the critical and common nature of the issues these sectors face. With support from 130 trade associations (including Intergraf) and the Estonian Council Presidency, the campaign has succeeded in pushing the issue higher on EU policymakers’ agendas—culminating last month in a Commission Communication entitled “Investing in a smart, innovative and sustainable Industry: A renewed EU Industrial Policy Strategy” (downloadable here), announced in President Juncker’s 2017 State of the Union speech. Such an acceleration by the Commission in this area has been welcomed by the campaign.
In the Communication, the Commission recognises that “the industrial transformation provides enormous opportunities, but reaping them will require substantial investment in advanced manufacturing, people’s skills and talents, as well as intangible assets like research and innovation”. They acknowledge that there is a need to strengthen European industry’s ability to adapt and innovate, but also want companies to do their part by “upgrading the technology base, future-proofing business models, internalising sustainable development principles and embracing innovation”. Taking all this into account, the Commission aims to prepare a “holistic and forward-looking vision for Europe’s industry”.
Reflecting the importance of digitalisation in industrial sectors, a large chapter of the Communication is dedicated to digitising Europe.
The Communication states that “The future of industry will be digital. […] With the advent of digital technologies, the service component of industry is becoming even more important.” They also highlight the low uptake of digital technologies by SMEs.
As well as digitalisation, the Communication addresses a number of other areas, including investments, the need for a circular and low-carbon economy, digital transformation and innovation. With regard to future skills development, the Communication focuses on using the existing framework of the New Skills Agenda for Europe. It notes that “The benefits of industrial transformation need to be widely spread and those who lose out must be able to find opportunities and support to adapt. Lifelong learning, equal opportunities and fair access to education, training and technological skills are at the heart of building such resilience.”
The #Industry4Europe campaign is being coordinated by UNIFE, the European rail industry association, with the support of 130 other industrial trade associations. Due to the rejuvenated focus on industrial policy, the campaign will continue to work towards ensuring that any ensuing policy measures are fit-for-purpose. The European manufacturing industry employs over 34 million people across all Member States, so maintaining a suitable industrial policy is a necessary part of supporting Europe’s economy now and in the future.
More information about Europe’s current industrial policy strategy can be found here and Laetitia Reynaud can be contacted for additional information: [email protected].
#Industry4Europe campaign rejuvenates conversation about Europe’s industrial policy
Page 4 Newsflash
“Behavioural data has revolutionised direct
marketing”
DM News
Time Out London shows off “magazines of the future”
T echnological developments have helped to inspire what has been described in some
quarters as a “Renaissance” in direct marketing. The best practices of direct marketing “have evolved and shaped today’s DM [digital marketing] practices” - including the use of behavioural data to help marketers target their customers with increased precision.
DM News explains that “direct marketers can now measure and leverage behavioural metrics that weren’t available prior to today’s technology and have more opportunity than ever to use their well-honed skills.” The identify three key direct
marketing practices of the past which have “solidified their role in marketing’s future.” 1. Targetability: Using sophisticated tracking
methods to enable the better targeting of audiences.
2. Personalisation: Inserting a personalised experience and a relevant message based on a user’s past purchases or interests.
3. Calls to action: Using multiple metrics to measure the engagement and actions of customers in detail.
Source: FEPE News. For more information: DM News or to download the e-book Bader Rutter.
The Renaissance of direct marketing
“The magazine you can watch”
Time Out London I n August 2017, the magazine Time Out
London embedded a 4.3 inch LCD screen onto 500 special editions of its magazine’s front cover. The screen played various Netflix clips—such as from Netflix’s original show GLOW—to advertise Three Mobile’s video platform for its Go Binge streaming service. Time Out London’s advertisement follows a similar campaign in special editions of Empire Cinemas’ magazine back in October 2016—the cover of which also included a screen.
The weekly Time Out London magazine, which usually produces 300,000 copies, announced on its website: “Ever find yourself torn between
reading your copy of Time Out or catching up on your latest binge-watching obsession to pass the time on your commute? Well ponder no more, because we’re combining the two.” The special editions were given out at King’s Cross and Oxford Circus tube stations in London.
For more information see Graphiline (in French).
To find out more about the magazine market in Europe and innovative developments therein sign up for Intergraf’s Magazine Seminar 2018! More information about this event can be found on the cover of this publication and on Intergraf’s website.
Page 5 October, 2017
“We tend to overestimate our own reading comprehension when we read on screen compared to on paper” Anne Mangen, Reading Centre at the University of Stavanger
L ast month Intergraf welcomed our newest colleague: Doris Schulz-Pätzold. She takes
on the role of Customer Relations & Certification Manager in Intergraf’s Security Printing team.
Doris will use her many years of experience in sales & marketing-related managerial roles in the ID documents industry to build and maintain relationships with professionals in the security printing sector in order to support Intergraf’s Security Printers, International Conference & Exhibition. The next conference will take place in Dublin in March 2018. She will also be responsible for the promotion, sale and development of the two security printing certification schemes overseen by Intergraf (ISO 14298 and CWA 15374).
Doris’ professional experience, alongside her educational background in business management, makes her a very welcome additional to Intergraf’s team. Intergraf’s security printing activities are widely esteemed and we are keen to uphold and improve them with a new colleague.
You can contact Doris on Intergraf’s office phone or at: [email protected].
Profile: Doris Schulz-Pätzold
M ore than 180 researchers from 33 different countries participate in the
COST-initiated research network E-READ, reading in the age of digital transformation. The network “examines the effects and consequences of digital developments in terms of reading” and deals with questions about whether we read differently on paper than on a screen.
In a recent interview, Anne Mangen from the University of Stavanger explains that the answer “depends on how ‘reading’ is defined”, but that readers do not tend to find reading on electronic devices, such as a Kindle, “as inspiring as reading
a paper book”. Mangen also highlights that “some studies have shown that we believe we have understood the text better when we read from a screen. However, it has been found that we tend to read faster on screen and consequently understand less compared to when reading from paper.”
The E-READ network is already very active, but Mangen believes that more empirical, interdisciplinary research into how people read different types of continuous texts is required to provide more information on the subject.
For more information: Alpha Galileo.
Do we read differently on paper than on a screen?
“I’m very happy to have joined the team at Intergraf and look forward to using my experience in the security printing industry to guide the business forward” Doris Schulz-Pätzold
Phone: +32 2 230 86 46 Fax: +32 2 231 14 64
www.intergraf.eu
Avenue Louise 130A, 1050 Brussels www.intergraf.eu [email protected]
INTERGRAF
“Design can save lives or improve
wellbeing—albeit indirectly—through persuading people
to change their behaviour or
making them aware of important issues”
Creative Review
T he ethical relationship between graphic design and health has been in
the spotlight of late due to the publication of a new book: Can Graphic Design Save Your Life?, compiled by ‘GraphicDesign&’ founders Lucienne Roberts and Rebecca Wright. The book’s publication was timed to coincide with an exhibition of the same name at the Wellcome Collection in London—curated by Roberts and Wright.
The book displays historical and recent examples of 40 designs related to healthcare, many of which are also among the 200+ objects in the exhibition. The book and exhibition seek to highlight the “widespread and often subliminal nature of graphic design in shaping our environment, our health and our sense of self” (Wellcome Collection). Items
displayed include anti-smoking stamps, anatomical pop-up books, a 17th Century plague notice and a hand-painted mural using illustrations to explain the symptoms of Ebola to people in Liberia.
The aim, according to the curators, is to show the “broad and ever-expanding” discipline of graphic design, as well as “design thinking” and strategy. Also to teach the public about what graphic design is, how it works and how it can impact society. The Guardian notes, however, the conflicting ethical message from this “powerful exhibition”: that “if graphic design can save your life, it is eminently capable of killing you, too”.
The Wellcome Collection exhibition runs until 14th January 2018. For more info: Creative Review and The Guardian.
Can graphic design save your life?
If you have a story for Newsflash let us know! Email: [email protected]
Page 6 Newsflash
October 9th 2017 Steering Committee phone conference
February 1st 2018 Magazine Seminar 2018: Shaping the Future of Print
Events calendar
Factsheets
Will displayed here when new or updated
To access Factsheets, Intergraf members can log into the Members’ Area of our website, using the login details provided to you. Factsheets are stored in “Folder → Factsheets”. Non-members can contact Alison Grace for more information, [email protected].
Click the icon to follow Intergraf’s live updates
Imag
es: C
reati
ve R
evie
w