SAP Business ByDesign

Commerce Add-on Jan Matthes, SAP

April 3, 2019

Internal | SAP Employees and Partners Only

lSMB Innovation Summit 2019

2FOR INTERNAL SAP AND PARTNER USE ONLY© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

SAP Business ByDesign Commerce Add-on: Extend your

business with a full service cloud webshopKEY MESSAGE

▪ Cloud webshop with SAP Business ByDesign connection powered by ECENTA Digital

▪ Full service included: Implementation, optimization, operation and 24x7 support

▪ Customer Order Execution: Sales order execution, invoicing, availability check and more from SAP Business ByDesign

▪ Customer Self-Service: Contact forms, service requests and other self-services from SAP Business ByDesign

▪ Available for SAP Business ByDesign customers and partners as resell package

▪ Order > fulfillment > invoicing

▪ Account management

▪ Product catalog management

▪ Product availability

▪ Flexible pricing

▪ Invoicing & tax

▪ Service requests

▪ Lead generation

▪ Data privacy management

…more

▪ High performance consumer grade

shopping experience

▪ SAP Business ByDesign integration for

customers, orders and more

▪ 2 hero banner, CI adaption

▪ Data privacy management

…more

Setup & operation services

▪ Implementation of custom web design

▪ 24x7 premium support

▪ Controlling cockpit

Executing and

invoicing customer

requests

Commerce by ECENTA DIGITAL Cloud ERPB2B & B2C Webshop

for 24x7 online

business

3Public© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Overview on ByD Commerce Add-on: Integration scenarios for B2B

User Story

Corporate buyers are able to buy

a product in the webshop and all

master data and the order

execution is handled in ByD

Out of the box integration

1. Initial load and uni-directional

sync of accounts & contacts

2. Initial load product catalog

with price.

3. Add and enhance marketing

product data (e.g. text, image,

video)

4. Create Sales Order in ByD

with ATP check and customer

specific pricing and tax

5. Payment by invoice

6. Real-time order fulfillment

data from ByD displayed in

webshop.

7. Create leads and service

requests

Benefits for customers

Powerful and flexible commerce

integration to SAP Business

ByDesign

Order fulfillment

Retrieve order history

and statusSelf-service

Buy

Login / manage buyersUser account

management

Checkout

Order history

and status

Inventory Check,

Price, Tax, Shipping

Account & Contact

management

Create & release

sales order

Base product catalog

with pricelistsProduct catalog

1

Invoice &

payment settlement

Shopping

4

5

6

2

Buyer

3

Requests sales or

service supportCreate lead &

service request7

01.07.2019© Copyright ECENTA AG P 4

ECENTA Overview

SAP- Implementations

On 4 Continents

HQ in Walldorf

19 Years 12 Offices

220+Happy consultants

Copyright 2018 – ECENTA AG

CX STRATEGY CONSULTING▪ Balance Strategy and Technology▪ Focus is on Customer Experience▪ Expert consulting for Digital Marketing,

Commerce

▪ Service Strategy Consulting▪ Business Process Optimization▪ Solution Design and Implementation▪ Application Maintenance▪ Contact Centers▪ Mobile Field Service App(s)▪ Service Portals▪ Customer Engagement Center ▪ Field Service Management

SAP-FOCUS▪ SAP Implementation for international customers▪ SAP CRM + S/4 HANA for Customer

Management▪ SAP C/4 HANA▪ SAP FSM (coresystems)▪ SAP Hybris Billing▪ SAP Revenue Cloud▪ SAP Business ByDesign Add-On for Commerce

ECENTA Digital

What we deliver

6Public© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Overview on ByD Commerce Add-on: Full service webshop including design

and SEO optimizationUser Story

Webshop administrators get fully

implemented and running

webshop which complies to the

corporate identity and search

engine optimization standards

Included Services

1. Implementation of corporate

design standards

2. SEO optimization

3. Web reporting and analytics

4. Operation of the complete

webshop infrastructure

including 24x7 support

Benefits for customers

Full service webshop including

implementation, optimization and

keeping the system up and

running

7Public© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Overview on ByD Commerce Add-on: Quick Orders, shopping lists & carts

User Story

Corporate buyers can create

quick orders, shopping carts and

shopping lists for simplifying

recurring orders

Capabilities

1. Multiple Carts: Manage

multiple carts in parallel

2. Shopping Lists: Ability to

manage shopping lists for

various business units

3. Quick Orders: Directly enter

Product IDs and quantities all

on one screen

4. Comments: Buyers can add

comments to order items

Benefits for customers

Simplify ordering by using order

templates for different business

units and quick entry options

1

2

3

8Public© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Overview on ByD Commerce Add-on: Manage buyers, business units & roles

User Story

Customers administrators can

manage business units,

purchasers and their roles

Capabilities

1. Create and manage multiple

purchasers

2. Assign authorization by roles

3. Manage multiple purchasing

business units and assign

purchasers to business units

Benefits for customers

Self-services to define the

customers buying center

1 23

Copyright 2018 – ECENTA AG

SAP Business ByDesign Commerce Add-on powered by ECENTA

USP: Fully integrated, Affordable, Scalable, Intuitive, Mobile first UX

Rapid Deployment Solution-as-a-Service- Stand-alone webshop -

▪ 3 weeks to go live▪ Template based web design (B2B, B2C)▪ 2 hero banners▪ Corporate Identity adaption▪ Limited 8x5 Technical Support▪ Basic Analytics

Tbd.*

OUR VISION ▪ Increased competitiveness for SAP customers▪ Added value for B2B industries like never before▪ Creating meaningful relations on all sites

Pro Shop Solution-as-a-Service - Single webshop -

▪ Rapid Deployment Solution-as-a-Service▪ Premium Support▪ Bi-directional SAP Business ByDesign integration▪ Advanced Analytics▪ Controlling cockpit

Enterprise Solution-as-a-Service - Multiple webshops -

▪ Pro Shop Solution-as-a-Service▪ Up to 5 webshops included ▪ Extensibility given on request*

Tbd.*

▪ Marketing Strategy & Plan (Lite & Full)▪ Automated Email Marketing▪ Content Development (Texts, videos &

Graphics)▪ Campaign management▪ Social Media Marketing

▪ Process design ▪ Web Reporting & Analytics▪ Paid media▪ Product Catalog marketing and Strategy▪ Customer Research▪ Customer Experience

▪ User Experience▪ Competitive Research▪ Transactional Communication▪ Mobile App Development

Op

tio

nal

Se

rvic

es

* Terms and conditions apply

Copyright 2018 – ECENTA AG

ByD Commerce Add-on: Availability around the globe

KEY MESSAGE

▪ Pre-release will be available in March 2019 for selected partners and customers

▪ General availability for all customers and partners planned for June 2019 and the next release is planned for September

▪ Planned availability for all major markets around the globe

Tiered Partner Resell Model

• All lead generation & pre-

sales by partner, supported

by ECENTA

• Revenue sharing for

selected services

• ECENTA is responsible for

end-to-end delivery

• Enablement and

certification for Partners

• Criteria depend on Region

• Key markets: Northern

America followed by

Central Europe & Eastern

Asia

Platinum

Gold

SilverPa

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led

Bu

sin

ess

Copyright 2018 – ECENTA AG

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Copyright 2018 – ECENTA AG

Get in touch with ECENTA Digital now!

Copyright 2018 – ECENTA AG

Get in touch with ECENTA Digital now!