International Day of ServiceRAISING AWARENESS THROUGH SOCIAL MEDIA

Staffing:National Media Coordinator (Assistant DPA) One in each country

Official Spokesmen One for national media and one in each stake/district

Social Media Specialists One Community Manager (national) and one Specialist in each service unit (local)

Note: contact information for each one should be submitted to the area public affairs office (full name, contact numbers and email).

Basic Tools:Promotional Poster (official)Motivational poster (for social media)Video (YouTube)Memes (campaign)Social media accounts (Facebook/Twitter)Press release (national media, spokesman)

Main Initiatives:Placement of posters (Church and community)Announcements (Church and community) Publication of articles (Newsroom sites)Media tour: print, radio, TV (announce, press release, interview)Distribution of press release (print, radio, TV, digital)Social media campaign (members, community, VIPs, media)Summon the media (“on-site” interviews and coverage)

Social Media Campaign:Create accounts and content (by the Area Office)Submit Facebook accounts(Social Media Specialists->Area Office) Submit email addresses (Social Media Specialists->Area Office) Provide access to new accounts (by the Area Office)Promote new accounts (among targeted audiences)Submit campaign content (Area Office->Social Media Specialist)Publish the content (using hashtags and publication plan)

Hashtags:#DiaIntlServicio (Spanish)#IntlServiceDay (English)#JournéeIntlService (French)#IntlDagDienst (Dutch)

Publication Plan:Date Day Time #1 Time #2 Time #3 Concept Notes

Informationa

l

16-10-14 Thursday 8:00am 1:00pm 10:00pm What is it What is this all about?

17-10-14 Friday 8:00am 1:00pm 10:00pm Why Why do we do this?

18-10-14 Saturday 8:00am 1:00pm 10:00pm Examples What kind of things could be done?

19-10-14 Sunday 8:00am 1:00pm 10:00pm Join us How can I participate?

Inspirational

20-10-14 Monday 8:00am 1:00pm 10:00pm Message General Authority quotes (from core messages)

21-10-14 Tuesday 8:00am 1:00pm 10:00pm Message Core message #2 (blur background)

22-10-14 Wednesday 8:00am 1:00pm 10:00pm Message General Authority quotes (from core messages)

23-10-14 Thursday 8:00am 1:00pm 10:00pm Message I follow Jesus: I help. I serve. I comfort.

24-10-14 Friday 8:00am 1:00pm 10:00pm Message General Authority quotes (from core messages)

25-10-14 Saturday 8:00am 1:00pm 10:00pm Message Scripture (Bible)

26-10-14 Sunday 8:00am 1:00pm 10:00pm Message Have I done any good today?

Challenging

27-10-14 Monday 8:00am 1:00pm 10:00pm Engage Participate. Invite. Share

28-10-14 Tuesday 8:00am 1:00pm 10:00pm Engage We must leave behing our selfish interests (Elder Oaks)

29-10-14 Wednesday 8:00am 1:00pm 10:00pm Engage If we follow Jesus, we should serve others

30-10-14 Thursday 8:00am 1:00pm 10:00pm Engage "Are you ready?" (putting on vest)

31-10-14 Friday 8:00am 1:00pm 10:00pm Engage "Let's put hands to work!" (dirty hands shaking)

Live action

01-11-14 Saturday 8:00am 8:30am N/A Act Don't stay home, you can still join us

01-11-14 Sunday 9:00am 9:30am N/A Act This is what's being said. Share your experience (text bubble)

01-11-14 Monday 10:00am 10:30am N/A Act There's a lot going on right now…What are you up to? (collage)

01-11-14 Tuesday 11:00am 11:30am N/A Act He who gives of himself gives everything (Pres. Monson)

01-11-14 Wednesday 12:00pm 12:30pm N/A Close Good and faithful servant…mission accomplished!

Publication process (social media):

Content (E-mail)Public Affairs

Office (Area)

Community Manager

(National)

Specialist (Unit “B”)

Specialist (Unit “D”)

Specialist (Unit “C”)

Specialist (Unit “E”)

• Memes• Photo• Video• Comments

Specialist (Unit “A”)Common

language (other

countries)• Facebook:

• Post• Like • Tag• Share

• Twitter:• Tweet• Follow• Mention• Retweet

Official Accounts: FacebookMormones Dominicanos (Dominican Republic)Prensa Mormona Puerto Rico (Puerto Rico)Mormon Presse Haïti (Haiti)Mormon Newsroom Trinidad and Tobago (Trinidad and Tobago)Mormon Newsroom Jamaica (Jamaica)Mormon Newsroom Guyana (Guyana)Mormon Nieuws Suriname (Suriname)

Official Accounts: FacebookMormon Newsroom Barbados (Barbados)Mormon Presse Guadeloupe (Guadeloupe)Mormon Newsroom Bahamas (Bahamas)Mormon Newsroom Cayman Islands (Cayman Islands)

Official Accounts: Twitter@MormonesRD (Dominican Republic)@MormonesPR (Puerto Rico)@MormonsHT(Haiti)@MormonsTTO (Trinidad and Tobago)@MormonsJM (Jamaica)@MormonsGY(Guyana)@MormonenSR(Suriname)

Official Accounts: Twitter@MormonsBB(Barbados)@MormonsGP(Guadeloupe)@MormonsBS(Bahamas)@MormonsKY(Cayman Islands)

Audiovisual Record:Know the location of each project (select prospects)Identify local resources (volunteer, local unit budget)Contract professional services (coordinate with area, national)Consider different media (photo, video, audio)Prepare an edited version (3 minutes)Submit the edited version and originals (for official video)Share the edited version on social media (when authorized)

Contact and Questions:

Rafael G. Gutierrez, Area Director of Public Affairs

Office: +1 (809) 487-0120, ext. 2233 Mobile: +1 (809) 756-5856

E-mail: GutierrezRG@ldschurch.org