INTERNATIONAL MARKETING LEADERS PROGRAMMEUSA 2016POWERING THE FUTURE OF MARKETING

BROUGHT TO YOU BY IN PARTNERSHIP WITH SPONSORED BY

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CONTENTS

Introduction 1

International Marketing Leaders Programme 2

Inspiring Bolder Marketing Leadership 3

Program outline and cost 5

Module 1: Inspiring Purpose & Building Partnerships 6

Module 2: Driving Performance and Powering into the Future 10

Speaker biographies 12

Selection of participants and how to apply 16

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INTRODUCTION

The Marketing Society, together with Brand Learning, has developed the International Marketing Leaders Programme (IMLP) as a unique development experience for high potential individuals who are preparing for senior marketing leadership roles.

Our mission is to equip today’s emerging marketers with the foresight, self-awareness, expertise and confidence to shape the next age in marketing and to build a new generation of customer-centered leaders.

The program blends both marketing and people leadership skill development and is delivered by eminent industry leaders and leadership experts. Now in its 13th year in the UK and 2nd year in Singapore, the program is coming to the US for the first time in September 2016.

SPEAKERS INCLUDE:

COLIN ABRAHAM, President Lubricants, Americas Shell

ANDY BIRD, Group Executive Director & Co-Founder Brand Learning

ROBERT CANDELINO, VP Haircare Unilever

ELLEN FINN, Client Capability VP Brand Learning

TOBY LEE, Chief Marketing Officer Thomson Reuters Legal

SIMON LOWDEN, President, Global Snacks Group and Global Insights PepsiCo

VINEET MEHRA, President - Global Marketing Services Johnson & Johnson

MARK SPEICHERT, Global Client Partner Google

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INTERNATIONAL MARKETING LEADERS PROGRAMME

The International Marketing Leaders Programme, brought to you by The Marketing Society in partnership with Brand Learning, is designed for senior marketers and aims to prepare them for a role as a Marketing Director, VP Marketing or other position responsible for leading a substantial team. Such roles clearly present a variety of new and exciting challenges.

A UNIQUE PROGRAMThe program was devised following intensive consultation with key marketing leaders and draws on the experiences, challenges and difficulties they encountered. It also harnesses the experience of The Marketing Society’s senior members and Fellows, and utilizes the capability development skills of Brand Learning.

2016: POWERING THE FUTURE OF MARKETINGThe program addresses the strategic, commercial and leadership challenges facing senior marketers and their teams in the US market place today. It is designed around a Customer-Centered Leadership framework and the fine balance between ‘being’ (behavioral skills) and ‘doing’ (technical skills). Particular emphasis is placed on the changing role of marketing and the impact this has on the strategic and commercial agenda, the challenges of marketing in the digital age, and the leadership skills needed to succeed in a fast-changing world.

WHO WILL BENEFIT?Marketers in middle/senior line management positions who have been identified by their managers as likely candidates for marketing leadership roles.

PROGRAM OBJECTIVES1. To provide insights and tools to help

marketers handle the challenges involved in assuming a marketing leadership position.

2. To strengthen the strategic marketing skills and leadership behaviors of senior marketers.

3. To build awareness of best practice marketing activity and marketing leadership in a range of other companies and industry sectors.

4. To support each other in the development of a personalized marketing leadership action plan.

With no more than 24 participants, the IMLP provides an open, and intimate dialogue between participants and today’s most forward thinking marketers and business people.

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INSPIRING BOLDER MARKETING LEADERSHIP

Bold marketers sense what customers want, often before they know it, and find new and better ways to respond, profitably and competitively.

This leads to growth that’s sustainable, and a bold marketing leader ensures their business stays focused on what matters to customers, motivates colleagues to care, and builds a strong reputation for their brand.

Our professional development program is designed to give you the tools and advice you need to develop your career. We’ll help you, learn from peers and leading experts and inspire you to become a bolder marketer.

The program is delivered in partnership with Brand Learning who are specialists in leadership and lifting the marketing capabilities to drive customer-centered growth.

THE MARKETING SOCIETYThe Marketing Society, founded 56 years ago, now has an international membership of over 3,000 senior marketers globally and has become one of the most influential drivers of marketing in the business community. The society challenges its members to become bolder marketing leaders by providing the evidence of business success through marketing excellence.

www.marketingsociety.com

ABOUT BRAND LEARNING Brand Learning is the leading global consultancy focused on lifting the capabilities of people and organizations to drive customer-centered growth. With offices in London, New York and Singapore, Brand Learning supports over 120 multinational companies across 60 countries. Their services include organisational design, process development and learning programs to establish cross-functional excellence across marketing, digital, sales, HR and leadership.

www.brandlearning.com

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4 “Surpassed expectations. Intimate & a very transformative experience.”LEIGH ALLEN ESPN

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PRE-WORK PROGRAM PREPARATION (AUGUST 2016)• Briefing from Brand Learning• Discussions with senior internal company

sponsors and colleagues.• Selected pre-reading.

PROGRAM OUTLINE

The International Marketing Leadership Programme: Powering the Future of Marketing provides an outstanding opportunity to benefit from the experience of some of the most admired leaders and experts in marketing today, and is led by Brand Learning’s Co-Founder and Group Executive Director marketing leadership expert, Andy Bird.

WORKSHOP SESSIONS• Interactive seminars led by senior

marketing leaders in blue chip companies, as well as marketing capability and leadership specialists.

• Blend of practical case studies, applied learning exercises and management concepts.

MODULE 2 DRIVING PERFORMANCE AND POWERING INTO THE FUTURE (OCTOBER 17 - 18, 2016)• Review of actions and experiences since

Module 1.• Interactive sessions focused on delivering

results and leading for success.• How to connect the customer, brand and

commercial agendas to drive sustainable growth.

• Insight into real issues and challenges facing a CMO.

• Personal development sessions to help leaders manage their energies and be at their best more of the time.

• Live case study which allows delegates to apply their learnings to a real life situation.

MODULE 1 INSPIRING PURPOSE AND BUILDING PARTNERSHIPS(SEPTEMBER 12 - 14, 2016)• Understanding your own leadership style

and your personal core values and beliefs. • Best practice sharing in generating and

applying strategic customer insight.• Defining an inspiring purpose for you

as a leader, for your team and your organization.

• Insights and techniques to build better cross-functional working relationships.

• Personal marketing leadership action planning.

PROGRAM COST• The cost per participant is $10,000. This includes meals and accommodations at Delamar

Greenwich Harbor, Greenwich CT for two nights during Module 1 and one night during Module 2.

• The course fee also includes a 1-year online membership to The Marketing Society.

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MODULE 1

INSPIRING PURPOSE AND BUILDING PARTNERSHIPSSEPTEMBER 12 - 14, 2016

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The first module is a highly stimulating three days with an introduction to marketing leadership and the importance of creating an inspiring sense of purpose for yourself, your team and organization.

Across the three days, participants will be inspired by marketing leaders from blue chip organizations and spend time exploring their own leadership styles, challenges and opportunities.

DAY 1: INTRODUCTION TO CUSTOMER-CENTERED LEADERSHIP & INSIGHT

MORNING WELCOME AND PARTICIPANT INTRODUCTIONS

WHAT IS MARKETING LEADERSHIP?An industry leader will look at the strategic role that marketing plays in driving business performance and the importance of centering marketing leadership on the consumer or customer.

AFTERNOON SESSION REVIEW AND SETTING OBJECTIVESDelegates define their individual marketing leadership objectives and the implications for their roles.

GREAT PERSONAL INSIGHTOur leadership coach will encourage participants to get in touch with what they care about and believe in. This session will encourage personal insight and inspiration to fuel people’s future leadership agenda.

LEADING FOR INSIGHTParticipants will hear from a marketing leader on the importance of insight in driving the growth agenda and explain how to generate and apply insight to drive a customer-centric organization.

EVENING NETWORKING DINNER

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MODULE 1

INSPIRING PURPOSE AND BUILDING PARTNERSHIPS SEPTEMBER 12 - 14, 2016

DAY 2: DEFINING A PURPOSE

MORNING REFLECTIONS

DEFINING A PERSONAL PURPOSEAn opportunity to utilize unique frameworks and techniques to define your personal purpose and the impact it has on others.

LEADING AND MARKETING WITH PURPOSEHear from one of our external speakers on the importance of purpose in providing strategic direction for an organization. They will also share the significance of personal purpose in providing energy for one’s own leadership journey.

AFTERNOON BEING AT YOUR BEST AS A LEADERThis session focuses on self-awareness, helping participants to be at their best more often.

VISION FOR THE FUTURE OF MARKETING PANELA company president will chair a panel discussion with leading experts on the latest trends in marketing and the impact this will have on the industry.

REFLECTIONS AND CLOSE

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MODULE 1

INSPIRING PURPOSE AND BUILDING PARTNERSHIPSSEPTEMBER 12 - 14, 2016

DAY 3: LEADING IN PRACTICE

MORNING REFLECTIONS

LEADING AGENCY PARTNERSHIPSA marketing leader and key agency partner will take part in a discussion exploring ways of building effective agency partnerships to deliver success for both parties.

BUILDING PARTNERSHIPSOur facilitator will introduce key principles and techniques to help participants rethink the way they build working relationships with people throughout the business.

AFTERNOON BUILDING STAKEHOLDER PARTNERSHIPSIn this session an industry leader will convey how and why marketing leaders must build strong stakeholder relationships, both internally and externally, and the role our delegates can play in this area as a business leader.

PERSONAL ACTION PLANNING, MODULE 1 REVIEWParticipants relate their learning from the workshop back to the issues they face on the job.

CLOSE

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SPEAKER BIOGRAPHIES

“An amazing springboard in leadership skills and understanding. I feel well on my way and excited for the journey ahead.”LOUISA KASSELL UNILEVER

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MODULE 2

DRIVING PERFORMANCE AND POWERING INTO THE FUTUREOCTOBER 17 - 18, 2016

DAY 1: DRIVING PERFORMANCE

MORNING REVIEW OF LEARNINGDelegates review their experience since the last module and share their learnings and insights to date.

LEADING FOR PERFORMANCEA key industry leader focuses on how leaders need to think, act and behave in order to really drive commercial business performance and shares some insight about how they have gone about this in their career.

AFTERNOON PERFORMING AT YOUR BESTOur facilitator will work with delegates to help them become more conscious of managing their personal energy and impact. They will develop greater awareness and control over the triggers of their everyday performance.

DELIVERING THROUGH OTHERSThis group session will focus on helping leaders get the most out of their teams, balancing inspiration and engagement with the demanding approach needed to drive high performance.

EARLY EVENING PRE-DINNER DISCUSSION - ISSUES CLINICDelegates explore any unresolved issues that have emerged during the program so far.

EVENING NETWORKING DINNER

World-class marketing leaders connect personal, customer, brand and commercial agendas to drive sustainable growth for their organizations. In these organizations, the scope of marketing goes beyond a department and drives the whole business.

The final module consists of an energizing two days on the challenges of delivering personal and financial performance, as well as the critical final session, pulling the program together around personal leadership action plans.

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DAY 2: POWERING INTO THE FUTURE

MORNING REFLECTIONS

THE CMO CHALLENGE: CASE STUDYWe conclude the program with a marketing leader talking through a challenging real life scenario. Our delegates will then work in groups to think through how they might approach the issues and opportunities our expert faced, taking into account their learnings from the overall program.

CASE STUDY DEBRIEFGroups will have the opportunity to feed back their conclusions on the case study and our marketing leader will reveal what actually happened, along with key lessons learnt.

AFTERNOON POWERING THE FUTURE OF MARKETINGA leading CMO will highlight the strategic role that marketing can play in driving commercial business performance and the impact individuals can have on a business by being ambitious, bold and customer-centered.

PERSONAL MARKETING LEADERSHIP ACTION PLANNINGOur facilitator will work with participants to garner their key learnings from the program. Delegates will get the opportunity to review personal action plans from Module 1, and evolve them, ready to go back into their businesses and take the next step on the journey to becoming great marketing leaders.

CLOSE

MODULE 2

DRIVING PERFORMANCE AND POWERING INTO THE FUTURE OCTOBER 17 - 18, 2016

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SPEAKER BIOGRAPHIES

COLIN ABRAHAM President, Lubricants Americas, Shell, Colin is responsible for Shell’s Lubricants business in North and Latin America. He leads a strong, customer-focused team of sales, marketing and operations professionals across over 20 countries whose goal is to deliver high levels of customer satisfaction and business results. He joined Shell in 1990 after completing an MBA in Finance and Marketing in Manchester, UK. Following early roles in the UK Lubricants business, he was appointed to his first overseas assignment as Lubricants Manager, India. From India, Colin returned to Europe and, after a role in Fuels marketing, he was appointed General Manager Commercial in Sweden.Colin then assumed a global role as General Manager, Strategy and Marketing for Commercial Fuels before his promotion to VP Marketing and Strategy for Lubricants.

ANDY BIRD Executive Director & Co-Founder, Brand LearningAndy co-founded Brand Learning in 2000 and since then has led marketing leadership and coaching programs with a wide range of top global businesses. In his earlier career he worked in marketing for Unilever with roles in the UK, Singapore and India. His last position there was as leader of the Unilever Marketing Academy. Andy has co-authored a book on marketing capabilities called The Growth Drivers. Brand Learning has won many awards for its culture and employee engagement and Andy himself has won a Best leader prize in the prestigious Sunday Times Best Companies awards.

ROBERT CANDELINO VP Haircare, UnileverRob leads some of America’s favorite beauty brands including Dove®, Axe®, Caress®, Vaseline and Pond’s. Rob joined Unilever in Canada and has held Customer Development, Innovation, Brand and GM roles globally and in North America. Rob and his team have received numerous industry awards including “Integrated Campaign of the Year” and “America’s Hottest Brands”. Rob has received several personal honors including being named a “Power 100” Marketer in the UK and a “40 under 40” executive from both Ad Age and Sports Business Journal. In 2013, Rob was inducted into the American Advertising Federation’s Hall of Achievement.

ELLEN FINN Client Capability VP, Brand Learning Ellen is a highly experienced marketer who champions insight-driven, consumer-centric brand growth in the CPG, beauty, and B2B industries. Ellen has held various senior marketing roles at Beiersdorf, Elizabeth Arden and Revlon, building world class brands across multiple categories and channels. As a marketing capability consultant, she has led various capability programs for clients such as Thomson Reuters, GSK and MetLife.

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SPEAKER BIOGRAPHIES

TOBY LEE Chief Marketing Officer, Thomson Reuters LegalToby oversees the global marketing strategy for Tax & Accounting, including branding, creative services, demand generation, public relations, customer excellence and online marketing.In his previous role as global vice president of Consumer and SMB Marketing at Trend Micro, he helped rebrand their flagship consumer antivirus solution (Titanium), led an acquisition of a leading online storage company, and helped institute a demand generation framework globally across the organization. Toby spent 10 years at Trend Micro where he previously held roles as vice president of North America Marketing, vice president of Global Web Marketing, and head of Corporate Marketing. Between 2005 and 2007, he was based in the corporate headquarters in Tokyo, where he led the Enterprise Marketing team and launched the company’s first private conference (DIRECTIONS) that is now in its 6th year of operation. Prior to Trend Micro, he worked in brand management and marketing at Dell Computers and Toshiba. Toby holds a BA in Law from the University of California at Santa Barbara and an MBA from the Drucker School of Management at Claremont Graduate University, where he was a President’s Fellowship recipient.

SIMON LOWDEN President, Global Snacks Group and Global Insights, PepsiCoSimon has built a global reputation for leading transformative brands and innovation, fostering best-in-class marketing capabilities and shepherding collaborative functional teams, culled from more than two decades of experience at PepsiCo and Unilever. In his current role Simon is applying his vision and talent to drive growth across the global snacks category. Prior to this role, Simon had been CMO of Pepsi International for five years, where he was responsible for the development of PepsiCo’s Food and Beverage portfolio across more than 100 developing and developed markets around the world. He joined PepsiCo from Unilever in 1996 as the Marketing Director in the UK before moving into a pan European assignment. He began his career at Unilever where he honed his trade on brands such as Lynx and Axe. Simon holds a BSC in Geography and Geomorphology from Kings College, London.

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VINEET MEHRA President - Global Marketing Services,Johnson & Johnson Born in India and raised in Canada, Vineet has led teams across Asia, Europe, North America, and South America at some of the world’s most respected companies including P&G, General Mills, Novartis and J&J. In his current role, Vineet is President - Global Marketing Services, where he oversees J&J’s worldwide Consumer Insights Group, the Global Digital Marketing Center of Excellence, Global Professional Marketing, Global Media Management, Worldwide Marketing Capabilities, and a newly formed Advanced Analytics organization. Outside of work, Vineet sits on the Board of Directors of New Jersey Needs You (NJNY), a non-profit organization dedicated to fighting for the economic mobility of ambitious, low-income, first generation college students by providing intensive career development, mentorship, and professional networks to enable students to realize their full academic and career potential.

MARC SPEICHERT Global Client Director, GoogleMarc came to Google in July 2014 as the Managing Director and Global Client Partner for some of the company’s biggest advertising partners across key verticals (CPG, retail and tech). Prior to this he worked at L’Oreal where he was appointed as CMO, reporting directly to L’Oréal USA CEO, Frédéric Rozé. During this time Marc was responsible for driving and enhancing innovation throughout L’Oréal USA’s four Divisions (Consumer Products, Luxury Products, Professional Products and Active Cosmetics). In 2013, Marc’s role was expanded to include North America, Latin America and Brazil, now known as L’Oréal Americas. Marc was promoted to Global CMO Leader of the L’Oréal Group in December 2013.Marc has won many accolades during his career, he was the recipient of the 2012 Brand Innovator’s first annual 40 Under 40 and in the same year was inducted into the American Advertising Federation Hall of Achievement. Marc is also a recipient of the UJA-Federation of New York’s Maxwell (Mac) Dane Award and in 2013, Forbes named him one of the World’s Most Influential CMO’s.

SPEAKER BIOGRAPHIES

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SPEAKER BIOGRAPHIES

ELLEN FINN Client Capability VP, Brand Learning Ellen is a marketing veteran who champions insight-driven, consumer-centric brand growth in the CPG, beauty, and B2B industries. Ellen has held various marketing roles at Beiersdorf, Elizabeth Arden, Revlon and the French dermo-cosmetic company Pierre Fabre, Inc. She has worked across notable brands and categories, including beauty, first aid, skincare, mens’ care and baby care, and across both prestige and mass class of trade. During her time at Brand Learning Ellen has led various capability programmes for the likes of GSK andThomson Reuters.

TOBY LEE CMO, Thomson Reuters Legalxxx

SIMON LOWDEN President, Global Snacks Group and Global Insights, PepsiCoSimon has built a global reputation for leading transformative brands and innovation, fostering best-in-class marketing capabilities and shepherding collaborative functionalteams, culled from more than two decades of experience at PepsiCo and Unilever. In his current role Simon is applying his vision and talent to drive growth across the global snacks category. Prior to this role, Simon had been CMO of Pepsi International for fiveyears, where he was responsible for the development of PepsiCo’s Food and Beverage portfolio across more than 100 developing and developed markets around the world. He joined PepsiCo from Unilever in 1996 as the Marketing Director in the UK before moving into a pan European assignment. He began his career at Unileverwhere he honed his trade on brands such as Lynx and Axe.Simon holds a BSC in Geography and Geomorphology from Kings College, London.

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SPEAKER BIOGRAPHIES

“It’s a very inspiring program that has made me an even better marketing leader.”CAROL CHEN SHELL

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• To ensure participants have compatible levels of experience and seniority, sponsorship from a leader within the business is required.

• We are seeking applications from individuals who have been working in a marketing role for a minimum of five years, who are familiar with all the basic skills of marketing and who will probably already be leading a small to medium-sized marketing team.

• Applicants should be able to point to at least one marketing case history that can demonstrate their ability to make a difference in the market place.

• The cost per participant is $10,000. This includes meals and accommodations at Delamar Greenwich Harbor, Greenwich CT for two nights during Module 1 and one night during Module 2.

• The course fee also includes a 1-year online membership to The Marketing Society. • The maximum number of participants in 2016 will be 24.• Applications must be submitted by Friday August 5 2016. We will let applicants know if they

have been accepted no later than Friday August 19 2016.

SELECTION OF PARTICIPANTS

Jamie Bachar (Brand Learning Inc) +1 646 586 9740 jamie.bachar@brandlearning.com

Charlotte Griffiths (The Marketing Society) +44 208 973 1360 charlotte@marketingsociety.com

To apply, please download the application form:https://www.marketingsociety.com/the-gym/international-marketing-leaders-programme-2016-usa

Venue:Delamar Greenwich Harbor, 500 Steamboat Road, Greenwich, CT 06830

*Program content and speakers subject to change.

The program is designed for experienced marketers who have been identified as having the potential to fill senior marketing leadership positions within the next two years.

CRITERIA

HOW TO APPLY

To find out more about the International Marketing Leaders Programme, contact the following:

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THE MARKETING SOCIETY8 WALDEGRAVE ROAD

TEDDINGTONMIDDLESEX

TW11 8GT+ 44 20 8973 1700

WWW.MARKETINGSOCIETY.COM

Driving customer-centred growth

BRAND LEARNING INC80 BROAD STREET

SUITE 2101NEW YORK, NY 10004

UNITED STATES+ 1 212 392 4898

WWW.BRANDLEARNING.COM