Internet + Marketing For CEOs

4 Minutes

• “By the time there is a ycase study in your specific industry, it’s

i b lgoing to be way too late for you to catch up ”for you to catch up.”

»Seth Godin»Seth Godin

3 Minutes

• “Either write something worth reading about or do

hi hsomething worth writing about ”writing about.”

»Ben Franklin»Ben Franklin

2 Minutes

• “If you have more money than brains, you should focus on outboundfocus on outbound marketing. If you have g ymore brains than money, you should focus onyou should focus on inbound marketing.”g

»Guy Kawasaki

1 Minute

• “What gets us into gtrouble is not what we don’t know. It’s what

k f hwe know for sure that just ain’t so ”just ain’t so.”

»Mark Twain»Mark Twain

Internet + Marketing For CEOs

Who Moved My Chustomers?Who Moved My Chustomers?Step-By-Step New MarketingCEO & The TeamCEO EconomicsCEO Economics

Outbound Marketing

Outbound Marketing Is Dead

800-555-1234AnnoyingSalesperson

The Next 50 Years

Step by Step MarketingStep-by-Step Marketing

Step 1

• Blogg• Podcast• VideosVideos• Webinars• PresentationsPresentations• eBooks• News Release• News Release

Step 2

• 8 Marketing Tips From An Olympic• 8 Marketing Tips From An Olympic Gold Medalist

• Vs• Vs

• Colleen’s Tuesday AM Thoughts

Step 3

Step 4

• V• E• P• A

Step 4

• Valuable• Easyy• Prominent• Action Orientedct o O e ted

Step 5

New Marketing TeamNew Marketing Team

• D• A• R• CC

• Digital Nativeg• Analyticaly• Reach• Content CreatorCo te t C eato

Modern Marketing “System”GraderBlog IM.com SEOPaid $$ Social

HubSpot Landing PageLeadsLeads

Un-Qualified Leads

Scoring

Qualified Leads

Nurturing

Demos / Customers

Did not buy

Modern Marketing “Org”

Marketing

Get FoundContent

Get FoundApps

Convert Partners Evangelist

R Burnes D Zarrella J Hopkins P Caputa K Knipp

R Corliss E Hebert

E MirmanC

OrtenbergP Kaw

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CEO’s Role

UnderstandDo or DelegategTransparencyp yAuthenticityut e t c ty

Let 1000 Flowers Bloom

Internet EconomicsInternet Economics

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