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Interns: Alia Al-Khaja Alia Al-Kohaji

Mahra Al-Youha

Who are we?

•  Telecommunications Company

•  2.9 million people who signed up as active users of our services by mid 2009

•  Staff: 2,000 from 60 countries

•  Chairman : Ahmad bin Byat •  CEO : Osman Sultan

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Introduction

Our values

  Honest

  Confident

  Friendly

  Surprising

Brand & Communication

Events

PR Online

Mar-Comms

Media

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Orientation week

Internal

External

Channels communication

Marketing communication

Media

Digital

Brand

OMD

Action impact

Marketing Communication OR MarComms

•  Briefs from Marketing.

•  Commutations brief

•  Media team

•  Agency – Leo Burnett.

•  Approvals

•  Events/PR/online team/media plan

Youth Project.

Double Talk Time Project

 Searched via advanced programs  Created media plans

- Low/limited budget - 360º plan

 Learned how to book the mediums

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Experience at OMD

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Media Process

Du - Media OMD

Brief Brief

Media plan Approval

Booking Raise PR

Du – Mar-Comms No Cost

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Types of media we deal with

Newspapers Radio Outdoor TV

Above The Line (ATL) Below The Line (BTL)

•  FPFC

•  FPBC

•  HP

•  QP

•  Peak time

•  Not Peak time

•  Lampposts

•  Mupis

•  Hordings

•  Bridge banners

•  Multimedia Hording

•  Peak time

•  Not Peak time

•  Duration

15

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Departments I dealt with

Finance

Events and Sponsorship

Retail

Marketing Communication

•  Briefs

•  Purchase Request & Purchase Orders

•  Branding shops

•  Briefs

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Projects I have worked on

National Day

Lifetime Pay As You Go (PAYG)

Gold SMS

Video on Demand

Back to Campus

Cash Counter

SME Super plans

Blackberry Plus Voice

Double Talk Time (DTT)

HomePhone Recharge

IDD & WOW Promotion

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Events and Sponsorships Strategy

Music Film Culture UAE 1st Industry

Cooperate Commercial

• Concerts

• Jazz Festival

Premiers • Ramadan Tent

• National Day

• Gitex

• Mecom

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Sponsorship Evaluation

Identifying opportunities

Evaluating Executive summary

Decline

Management Approval

Implementation

Evaluation

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Departments I dealt with

Finance

Procurement

Retail

HR

Gov. Relations

• Budget- invoices

Legal

• shops

• Career Fairs

• coordinating

• Purchas request- Purchase order

• Contracts

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Projects I’ve worked on

Teen & youth

Arab Women Leadership forum

HCT career Day

TRA dinner

DAST

Sh.Rashid AlMualla Tounament

Abu Dhabi WIFI

Kidzania

Telecom conference at Ajman University

Abu Dhabi JUDO

National Day in Aswaaq

The End…