intimations 4th quarter 2010

8/7/2019 Intimations 4th Quarter 2010

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Advertising DollaAnywhere?

Brown Bag It.

Its Trick or Twee

You Can Do That

Spotlight. New Hires Bring

Happy Birthday Y

Now Thats Impr

Impressions Capt

SNU Alumni MakReturn.

A Closer Look.

Its WhatApparently, Americans are feeling the love.

In the midst of one of the worst economic

downturns in U.S. history, volunteerism is on

the upswing. Americans spent 100 million more

hours helping their communities in 2009, a new

federal report says, and the number of people

getting involved went up by 1.6 million to

63.4 million.

Its the biggest increase in volunteers in a single

year since 2003, according to a report released

in June by the Corporation for National andCommunity Service. The government-run

agency oversees national service programs

including AmeriCorps. Here are some of

its findings.

Women largely contributed to the jump in

volunteers. In 2009, 36.7 million women

volunteered, up 1.2 million from 2008. More

African Americans also gave their time.

Americans overall set aside 8.1 billion hours

to lend a hand, with the typical volunteer

donating about 52 hours for the year.

Raising money or selling items was the top

volunteer activity, followed by collecting and

distributing food. Others spent time providing

transportation or labor, and tutoring or teaching.

People primarily served through religious

organizations or social and community groups.

Though the number of volunteer hours

increased, charitable donations fell as some

people chose to give their time rather

than money.

A recent report from the Giving USA

Foundation and the Center on Philanthropy

found that total charitable contributions fell

3.6 percent last year to $303.75 billionthe

first decline in giving since 1987 and only the

second since Giving USA began publishing

annual reports in 1956.

The Corporation for National and Community

Service prepared the report, called

Volunteering in America, in partnership with

the Bureau of Labor Statistics and the

Census Bureau.

First Impressions Advertising Dollars Not Going Anywhere? Brown Bag It. Its Trick or Tweet!

You Can Do That? Customer Spotlight. New Hires Bring New Talent. Happy Birthday YouTube.

Now Thats Impressive - Impressions Captures National Honor SNU Alumni Make an Impressive Return.

A Closer Look.

Pre-Sorted

First Class Mail

U S POSTAGE

PAID

PERMIT #1

OKLAHOMACITY, OK 7312241 W. I-44 Service RoadOklahoma City, OK 73112405.524.2800Fax 405.524.2823www.impressionsprinting.com

4 t h Q u a r t e r - 2 0 1 0

B i r t h d a y s

AN IMPRESSIONS PRINTING PUBLICATIONFOURTH QUARTER ~ 2010

......at Impressions Printing

Love, American Style

Alex Albers ~ 1 year Buddy Billen ~ 12 years Catlin Braaten ~ 3 years

Carl Brewsaugh ~ 6 years Al Coffman ~ 10 years Steve Drew ~ 14 years Jason Grotelueschen ~ 14 years Jay Hardin ~ 1 year

Carla Hornbeak ~ 1 year Scott Johnson ~ 9 years Jake Kay ~ 5 years Nat McKinnis ~ 8 years Jerry Moland ~ 7 years

Clint Morris ~ 7 years Brian OBar ~ 2 years

Cheri Priddy ~ 3 years Pam Wilcox~ 3 years

A Closer Look....

4 t h Q u a r t e r - 2 0 1 0

S e r v i c e A n n i v e r s a ri e s

Alex Albers ~ Lee Atkins ~ Buddy Billen ~ Catlin Braaten ~ Carl Brewsaugh ~ Steve Drew

Tony Evans ~ Jason Grotelueschen ~ Adam Haynes ~ Nat McKinnis ~ Clint Morris ~ Jerry Moland ~ Linda Pohl

Cheri Priddy ~ Gregory Roberts ~ Mike Shubin ~ Mike Stuart ~ Eddie Wallace


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Advertising DollarsNot Going Anywhere?STOP and Make aMoving Impres s ion! These days, there are so many

marketing mediums and options that

many refer to as information over-

load. So when its time to start

thinking about where your advertising

dollars are going and if theyre really

working make a move with an

Impressions Printing vehicle wrap.

Vehicle wraps are a large vinyl

graphic or decal

that is applied

directly over a

vehicle. Whether

its a car, truck, bus or even a

boatvehicle wraps allow you to turn your vehicle into a marketing tool,

with the convenience of removing the wrap and returning the vehicle back

to its original condition at any time.

Why would anyone think about wrapping a vehicle?

VALUE According to The Traffic Audit Bureaufor Media Measurement, vehicle wrap advertising

can generate 30,000 to 70,000 daily impressions,

unlike static print and billboards that are often seen

by the same day to day traffic and billed monthly.

Plus, you own it!

No more renting space. Wherever you go, your great

advertising goes. Its like a business card on wheels.

SentimentsThe real art of conversation is not

only to say the right thing at the

right place but to leave unsaid the

wrong thing at the temptingmoment. Dorothy Nevill

Tired of traveling? Pack your bag and stay put.

Heading out to a restaurant every day for lunch can

be hard on both your wallet and your waistline.

Most people typically consume more calories for

lunch when they eat out, and money-wise, theres

no comparison.

To give both your budget and your calorie count a

break, here are some ways to make brown baggin it

easier and more appealing.

When you make dinner, prepare a little extra so

you can bring leftovers for lunch the next day.

If you eat out, save back half your dinner for

tomorrows lunch.

Brown BagIt When you shop for groceries, make sure your list

includes items that are easy to include in a lunch

sandwich meats, fruit, crackers, dried fruits, nuts and

various types of cheese are good, basic options.

When you purchase containers for your lunch, includelittle ones for condiments. That way you can add extras

like mustard, dressings and mayo right before you eat

instead of risking a soggy lunch.

You might want to treat yourself once in a while. If you

pack your lunch every day, youll likely get tired of it,

even if you mix it up with a variety of foods. Wednesday is

the optimal day to eat out, giving you a lunchbox break

right in the middle of the week.

Average ONE-TIME full vehicle wrap cost(lasting up to five years) - $2,900

vs.

Average billboard cost for five years - $72,000

(based on annual cost of $14,400)

IMPACT A recent poll shows that 90% of travelers notice

graphics on wrapped vehicles, with 75% of consumers

forming an impression about a company based on the

professionalism and brand positioning vehicle wraps provide.

SERVICE - Dont worry if you just cant imagine it...weve

got a specialized team that can! Our staff will handle

the complete project from measuring your

vehicle, to designing the wrap, to dropping it off

when its complete.

And did we mention our great turnaround time?

Many vehicles can be dropped off on a Friday and

picked up on Monday.

If youre looking for smarter, more creative and

money-saving ways to increase your advertising

results, contact your sales team today for a project

quote and ideas. And start making your own

moving impression.

Its Trick orTweet!

Follow Impressions Printing on Twitter or Like It and Share It on Facebook for ghoulish

the upcoming fall months starting this month!

Today 110 million Americans, or 60 percent of the online populationetworks. The average social networker goes to social sites five dayand checks in about four times a day for a total of an hour each daA super-connected 9 percent stay logged in all day. according to A

t i t i i

facebook

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twitter


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You Can Do That?Customer Spotlight Amatuer Softball Association / USA

Ask Julie Bartel, Marketing and Communica-

tions Director for ASA/USA Softball, why she

chooses Impressions Printingand she just

might tell you in familiar termsBecause they

always hit it out of the park.

The ASA, Amateur Softball Association,

founded in 1933, is the National Governing

Body of softball in the United States and

a member of the United States OlympicCommittee. The ASA has become one

of the nations largest sports organiza-

tions and now sanctions competition in

every state through a network of 76

local associations. Julie and her team

over-see the day to day operations

of the marketing department at

the ASA Hall of Fame Stadium,

located in Oklahoma Citys his-

toric Adventure District.

A customer since 2003, Julie

began using Impressions for

traditional print projects like busi-

ness cards, letterhead and game

programs, but soon realized shewasnt working with a traditional

printer. More like a teammate

waiting to get in the game.

No matter how big or small

the job, the customer service

experience at

Impressions is

always great,

said Bartel.

And working with Mike and

Linda, I always get the feeling

that theyre not just interested

in the business, they want

to be a part of our team. We

always look forward to seeing

their delivery guys. Thatspretty impressive!

This past summer, ASA

approached Impressions to

assist with a collection of

panels to be housed inside the

stadium.

Upon completion, Julie once again thinks about

the question so many Impressions customers

ask, You Can Do That?

One of my favorite things about working with

Impressions, is their ability to adjust with my

print and creative needs as I grow, and not just

with printing. During tournament play, I usually

need quicker than average turn around for game

day materials and they always make it happen.

I guess you could say theyre my MVPMost

Valuable Printer of course.

On a blustery spring day five years ago,

Yakov Lapitzy pointed a video camera at

his friend Jawed Karim standing in front

of two elephants at the San Diego Zoo

and hit the record button.

The resulting 19-second clip, titled Me

at the Zoo, was not a cinematic

masterpiece, but as the first video

uploaded to YouTube, it played a pivotal

role in altering how people consumed

media and helped usher in a golden eraof the 60-second video. This year,

YouTube celebrated its fifth birthday.

Heres a look at some of the significant

numbers that have helped shape

YouTubes five-year history.

April 23, 2005 The date the first

video was uploaded to YouTube.

$1.65 billion The amount of dollars

worth of stock that Google paid to

acquire YouTube in November 2006.

2 billion (and countin

views per day. Thats n

prime-time audience of

U.S. television network

3.15 The factor by whic

number of unique mon

(96.1 million) exceeds

(30.5 million), the seco

online video site in tha

according to Nielsen.

15 The number of minu

person spends on YouT

51 The number of lang

Googles automatic spe

technology can translate

and create captions.

94 The number ofAdve

Ages Top 100 advertis

run campaigns on YouT

Google Content Netwo

Happy Birthday, YouTub

About 24 hours of video areuploaded to YouTube everyminute these days. Itd take 1,700years to watch all the videocurrently available.New Hires Bring New Talent

Insights

Impressions Printing welcomes the two newest full-time

members of their team: Cody Rains and Tony T.J. Evans.

T.J. will head-up the Shipping/Receiving and Warehouse

Department and is known for his jack of all trades

experience within the industry.

It was an awesome opportunity and Im glad to be

a part of such a great family of professionals,

said Evans.

Cody, a recent graphic design graduate from Southen Nazarene

University, comes onboard as a Graphic Design Specialist. And

special is right. Cody has already been hard at work as the designer

of a new banner to be featured on the exterior of the Impressions

corporate building. I knew it would be a great place to work and look

forward to making a positive difference for both our employees and

customers, said Rains.

Welcome Cody and T.J.


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Now Thats Impressive..!Impressions Printing Captures National Honor

Impressions Printing announced their third consecu-

tive year of being named to Quick Printings 2010 Top

100 List, honoring a total of 188 printing locations,

employing 3,702 people and represent $512,447,521 in

sales nationally. Quick Printing is a monthly magazine

for quick printers, small commercial printers, in-plant

printers, copy shop owners and managers. It is the

oldest and largest monthly magazine for this industry.

Editorials focus on improv-

ing efficiency and increasing

sales and profits in the print-

ing industry.Impressions, established

in 1996, is a full-service

commercial printer whose

portfolio of products includes a variety

of specialized and technologically-ad-

vanced services and products, includ-

ing Heidelberg full-color printing,

digital large format printing, digital

color and black & white printing,

advanced e-commerce capabilities,

creative design, complete bindery

service and business to businessconsulting.

The award comes right on the heels

of Impressions being named one of

Oklahomas Best Places to Work (BPTW)

by OKCBiz this past June. The annual award

identifies and honors Oklahoma employers striving for

workplace excellence, both internally and externally.

We like the idea of knowing that our offering of great

products balanced with great service is still something

of value within our industry, said Jeff Summerford,

Impressions CEO. But this award is just as much

for our customers too.

Because our goal is to

make sure that every cus-

tomer knows that whenthey choose Impressions

Printing, theyre choos-

ing a winning team

every time.

As Southern Nazarene University alumni, CEO Jeff Summerford, Presi-

dent John Braaten and Vice President Jason McWilliams realized they

had the opportunity to give back to their Alma Mater in a way that just so

happened to be right up their creative alley.

Founded in 1899, Southern Nazarene Uni-

versity is a private, Christian, liberal arts

university; a service of the Church of theNazarene, located on a 40-acre campus just

west of Oklahoma City.

The school was in the process of enhancing

their overall brand identity across campus

among students, faculty and the local com-

munity. So what better time to involve a few

people who know a little something about

SNU?

Since were all SNU alumni, it was unique

and very rewarding to come back and assist

with such a phenomenal project, said Mc-

Williams. When you live at and attend SNU,

you sometimes forget that not everyone is

fortunate to know about

the university. So I think

our years of not beingon campus gave us a

fresh prospective of their

brand identity needs.

The project consisted of

three main components:

Creating and install-

ing 80 pole banners

throughout the campus,

designing a 25 x 7 wall

mural installed in the

student lounge and

hanging a 8 x 12

graphic comprised of

three sheets of plexi-

glass that were printed

and suspended in the

center of a 40 highatrium.

The team

also faced the

challenge of

designing,

printing and

installing the

entire project

before students

and faculty

returned for

the fall, which

ended up being

a matter of just

four weeks.

Looks like theschool mascot,

The Storm, wasnt the only one stirring up some fun

I think I can speak for all three of us by saying it w

be able to support the institution that has been and st

our personal and professional success, continued M

Were proud of the opportunity to give something b

You Can Do That? Yes We Canand YesThey DidCongratulations to all our winners who participated in our year-long You Can Do That

Campaign! Customers submitted monthly phrases found on their 2010 You Can Do That?

calendar for a variety of cool prizes, ranging from restaurant gift certificates to the

latest tech gadgets. Just a couple more months of fun! Make sure to get on the list

for your 2011 Impressions calendar where it pays to play!

InsightsOf all the candy soldannually, one quarter of itis sold during Halloweentime, making it thesweetest holiday of theyear. Snickers is thenumber one choice ofcandy during this time.

Southern Nazarene University Alumni

Make an Impressive Re

Sentiments Ive been on a constant diet for the last two decades. I've lost a total of789 pounds. By all accounts, I should be hanging from a charm bracelet. Erma Bombeck

intimations 4th quarter 2010

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