The Art of Engineering Endeavors Final Lecture Project Presentation Quick Look Review

Rob Silverstein 2007-2015 All Rights Reserved The Art of EngineeringEndeavors

Lecture 1IntroductionMarch 30, 2015Rob Silverstein1Why are you taking this course? Rob Silverstein 2007-2015 All Rights Reserved Accreditation Board for Engineering and Technology (ABET) EthicsCommunicationMulti-discipline TeamworkGlobal and Contemporary IssuesLife-long learning

Rob Silverstein 2007-2015 All Rights Reserved Rob Silverstein 2007-2015 All Rights Reserved What Have I learned from teaching? Student Engineers avoid team projectsVirtually all engineering projects are performed by teamsStudent Engineers do not collaborateEngineers who are the best collaborators are the most successfulStudent Engineers do not ask questions in classEngineers who do not ask questions, failStudent Engineers avoid communicating - writing and speakingEngineers succeed by communicating effectively Student Engineers are not known for their interpersonal and leadership skillsSuccessful Engineering Careers depend upon these skills Student Engineers are obsessed with Grades and GPAEngineers are evaluated subjectively4 Rob Silverstein 2007-2015 All Rights Reserved

DerosMy Goals for this ClassHelp you to internalize the importance of Ethics, Morals, Values, Character and Integrity to a successful engineer and personConvey the vital nature of communication skill in an engineering careerIntroduce and explore the Paradigm Shift that will occur when you move from school to work Rob Silverstein 2007-2015 All Rights Reserved 6What do I mean by Paradigm Shift?The real world of the Engineer is almost entirely different from the world of the studentRead Get A Grip, the first chapter in Engineering Stories by Ken HardmanWe will discuss this in class next week and there will be a quiz

Rob Silverstein 2007-2015 All Rights Reserved My Goals for this ClassPrepare you to be successful in your transition to a work environmentImpart the skills you will need to have a successful Engineering Career Rob Silverstein 2007-2015 All Rights Reserved 8Whats Important in this Class?Concept learning rather than testable facts Classroom participation and your questionsTeam ProjectThe Writing AssignmentsMidtermCommunicationAttendanceI will take attendanceSend me an email, in advance, if you are going to miss a class

Rob Silverstein 2007-2015 All Rights Reserved 9Classroom EtiquetteThe Survival Guide will give you a preview of what is expected of youI seriously want you to ask questions and discuss the materialI will post my slides on CCLE No computers, tablets or smart phones in class Rob Silverstein 2007-2015 All Rights Reserved Friday DiscussionMandatoryThe TAs teach, lead and assist during the discussion period and they are largely responsible for the written aspects of the classThere is, inevitably, some disjointedness between Lectures and DiscussionCommunicate with us and ask for clarification if there are any questions

Rob Silverstein 2007-2015 All Rights Reserved GradesThe Team Project (30%)The Final Exam (30%)Two Essays (30%)Midterm (10%)Subjective opportunities for extra credit and grade modulation (attendance, class participation, etc.) Rob Silverstein 2007-2015 All Rights Reserved 12Office Hours and AccessI use CCLE and emails to communicate Office Hours (Boelter 6417)Monday 12 - 1PMWednesday 12 - 1PMOr, by appointment (email me)I really want to see you or get an email from you if you have any questionsWhen someone asks a question that has broad relevance, I will answer it in an email to all (without attribution) Rob Silverstein 2007-2015 All Rights Reserved 13Sign Your WorkIntroduce yourself first and last namePut your name on your workPut your name or team number in the filename of submitted materialWongA assignment 1.doc3team status1.docEtc.In the workplace, its your responsibility to make sure Management knows who you are Rob Silverstein 2007-2015 All Rights Reserved The Team Projects Rob Silverstein 2007-2015 All Rights Reserved The Team Project is a Central Part of 185

It is an emulation of a realworld engineering experience Rob Silverstein 2007-2015 All Rights Reserved TeamsSix Teams 6 to 8 studentsMulti-disciplineAs heterogeneous as possibleCommunicationFriday DiscussionOther face-to-face meetingsEmailsTexts and phonecallsCollaborative tools (Google Docs, FaceBook Groups, etc.)

Rob Silverstein 2007-2015 All Rights Reserved Team Project AssignmentSelect a new productWeekly written status reports on CCLEInterim Midterm Presentation (midcourse input from Management)15-20 minutes 3 team membersAll in one dayPeer reviewFinal Presentation30-40 minutesAll team membersOver two day periodPeer ReviewFinal Report~50 PagesAll must contributeProduce a Conceptual Design and Preliminary Business Plan

Rob Silverstein 2007-2015 All Rights Reserved What is a Suitable Product?It should be something relatively small in size and complexity (remember, we only have 10 weeks)Something that might be sold in Best Buy, a Hardware Store, etc.Something that might be used by a consumerSomething that you could carry home from the store yourself (relatively small in size)Something that is an added feature to a consumer product (a car, a refrigerator, etc.)It needs to have both hardware and software elements; products that are all software are not good for this course Rob Silverstein 2007-2015 All Rights Reserved The Team ProjectThe Team will prepare what is called a Conceptual Design and Preliminary Business PlanYou will Present this to the class and to me in a simulation of a Conceptual Design ReviewYour goal is to establish your products feasibility and justify why your investors and/or management should or should not invest more resources in continuing the design Rob Silverstein 2007-2015 All Rights Reserved Your Team will choose to be one of three types of organizationsA Start UpThis product will be your Teams only product and its development will be your companys only activityThe product development organization of an existing company with other productsThe Team will choose a real company to be part of and it should be one whose other products would aid the market for the new product (i.e. Apple developing the IPAD and IPHONE based on its IPOD and computer business)The development organization of an existing company with substantial product enhancement opportunityYour product is a product enhancement to an existing product (i.e. adding wifi connectivity to an Olympus digital camera or lane-departure warning to a Honda Accord)You cannot be a subsidiary of an existing company or a partner to an existing company

Rob Silverstein 2007-2015 All Rights Reserved 21What kind of ideas lead to good products? (particularly for this class)The unfulfilled needs or wants of a large number of potential customers (the better mousetrap or the first cell phone)An existing product that has become affordable for the masses due to technological or manufacturing breakthrough (enabling technology)GPS navigatorsMP3 PlayersDigital Cameras, etc. Rob Silverstein 2007-2015 All Rights Reserved Unfulfilled Needs and WantsAuto SafetyElder careTechnology Access for Senior CitizensHealth carePrivacySecurityConservation and GreenPersonal Convenience (house, garden, commute, workplace, etc.)chore reductionetc.

Rob Silverstein 2007-2015 All Rights Reserved Available Enabling TechnologiesPC, Apple and Android devices and cell phones with: Bluetooth, GPS, wide band data, APPS, Wi-Fi, Hi-Res Screens and touch input, high res cameraCloud ComputingInexpensive digital micro-camsMicro-Electo-Mechanical Systems(MEMS); Gyroscopes, Accelerometers, etc.3D Printing/Additive ManufacturingRadio Frequency Identification (RFID) unpowered and poweredNano-Technology

Rob Silverstein 2007-2015 All Rights Reserved 24Available Enabling TechnologiesOrganic LED (OLED) displaysLi-polymer Batteries and new battery technologyMiniature fuel cellsSuper Capacitors Materials Reinforced PlasticsNet plastic partsSpecialty GlassComposites and metal-ceramic compositesAdhesives

Rob Silverstein 2007-2015 All Rights Reserved Sign up for technology digest Emailswww.gizmag.comwww.sciencedaily.comwww.technologyreview.comDaily digest emails from professional associations/societies Rob Silverstein 2007-2015 All Rights Reserved 26Considerations For New Products Rob Silverstein 2007-2015 All Rights Reserved Product ObjectivesWhat will it do?If the customer read an ad, listened to a commercial, or read the box, what would they believe it will do?If you were a salesperson, what would you say the product does to get people to buy it? Rob Silverstein 2007-2015 All Rights Reserved Concept of OperationHow will the Product actually be used?How will the user satisfy the objectives with the Product? Rob Silverstein 2007-2015 All Rights Reserved Market DemographicWho would want this product?How big is this Market?How many people/usersHow many companiesHow many households

Rob Silverstein 2007-2015 All Rights Reserved Value PropositionWhy would someone want to buy this product.What are the value parametersSize (smaller, more compact, holds more)Weight (lighter, better weight distribution)Savings (deferred expense, fewer hours)Cost (cheaper, lower life cycle cost)

Rob Silverstein 2007-2015 All Rights Reserved 31Market DifferentiationAre there competitors that perform some or all of the product objectives?How will our product differ; be better?If we are more expensive, why are we worth the added cost? Rob Silverstein 2007-2015 All Rights Reserved FeasibilityA concept for the design which supports its feasibilityAnalysis of the concept of operationSketches, drawings and illustrations that support the products performance feasibilityPower for the period of operationSizeWeightAvailability of key components; both hardware and softwareEtc.

Rob Silverstein 2007-2015 All Rights Reserved Technical RiskAll programs have RisksTechnical Risks are different Does our product rely on any risky or unproven technology or technology application?Why do you believe that the risk is manageable or acceptable? Rob Silverstein 2007-2015 All Rights Reserved Ethical IssuesDangers to users or the publicLegal, Patent, Copyright, or Regulatory Requirements or IssuesPrivacy and Security Rob Silverstein 2007-2015 All Rights Reserved Financial AnalysisCan the Company afford to complete the design of this product?Will the company make money with this product? Rob Silverstein 2007-2015 All Rights Reserved Rough Order of Magnitude - ROMConceptual Designs are a first order effortA small amount of investment is made by the company for its completionOnly the important factors are taken into account and even these are low fidelityAt this stage, many questions still existMany Projects are halted at this stage

Rob Silverstein 2007-2015 All Rights Reserved Project Identification ScheduleThree stepsIndividual Ideas (1-3) due tomorrow for Wednesdays ClassBy Thursday I will announce the TeamsTeam Ideas (~3) Due Sunday, April 5th after first Team meeting on Friday, April 3rdTeam project selection due on or before Sunday, April 12th After each submission, I will provide feedback in classI am available to meet or answer team question emails to accelerate the process

Rob Silverstein 2007-2015 All Rights Reserved END Rob Silverstein 2007-2015 All Rights Reserved Working as an Engineer Rob Silverstein 2007-2015 All Rights Reserved 40 Rob Silverstein 2007-2015 All Rights Reserved Post Graduate Options Continue educationGet a job in private industryGet a job in the public sectorBecome an academicConduct researchBecome a consultantBecome an entrepreneur (start a company/develop a product)Choose something else other than engineeringBy far, the majority of you will get a job in industryLets start with an industrial exercise Rob Silverstein 2007-2015 All Rights Reserved The Disposable Camera Project Rob Silverstein 2007-2015 All Rights Reserved 43 Rob Silverstein 2007-2015 All Rights Reserved ScenarioYou are a new engineer recently hired by a company that manufactures consumer productsYour company is considering producing a disposable flash camera similar to the one you will been givenYou are assigned to the exploratory design team.Your task is to learn everything about the competitions camera You will be the only one with this assignment and you will be responsible to answer any questions the other team members have once the team begins to meetYou are given your assignment one week before the first team meetingThe price in the store of the camera is $2.00 - that means it should cost about $0.50 to manufacture it (I will explain this in class, but take it as a given)

44 Rob Silverstein 2007-2015 All Rights Reserved Your AssignmentDisassemble the camera and perform an autopsy on it (think CSI)Record your observations as you move deeper into the cameraWrite a Memo from You to The Disposable Camera Project Team with the subject of Disposable Camera Analysis (use a MS Word memo template form)45 Rob Silverstein 2007-2015 All Rights Reserved Memo Content1. Before actually taking the camera apart:Examine the Camera and packaging.Describe what the Camera purports to do How does it function? What are its limitations? What were the performance objectives what the customer will see and experience?46 Rob Silverstein 2007-2015 All Rights Reserved Memo Content2. As you take it apart:Observe and list the design decisions the engineering team appeared to make as they satisfied the performance objectivesPay particular attention to observations that affect cost

47 Rob Silverstein 2007-2015 All Rights Reserved Memo Content3. List the parts as you take it apart. Make a list of every part This is called a Bill of Materials (BOM) and will be very important to the cost of your companys competitive design 48 Rob Silverstein 2007-2015 All Rights Reserved Memo Content4. Describe how you believe the camera was assembledWhat parts were put together first?How were those sub assemblies put together?49 Rob Silverstein 2007-2015 All Rights Reserved Memo Content5. List any other observations that you think will be relevant to your team members as the team decides whether your company should build a competitive cameraRemember, the other members of the team will not have a camera to take apartOnly you will be able answer their questions about the competitors camera50 Rob Silverstein 2007-2015 All Rights Reserved Assignment NotesBe careful! The camera has a flash circuit that can give you a memorable shock if you are not careful51 Rob Silverstein 2007-2015 All Rights Reserved Assignment NotesThere will be no grade on this assignmentHowever, it serves a very important function in the course52 Rob Silverstein 2007-2015 All Rights Reserved Assignment NotesI encourage you to collaborate as you disassemble the camera.You may collaborate with anyone you like including friends, roommates, etc.But,You must each write your own memo on your own53