intro to blogging
DESCRIPTION
In this presentation we cover: 1. How to set up your blog 2. How to create creative titles that capture your audience attention 3. How to organize your thoughts to formulate a blog 4. How to capture leadsTRANSCRIPT
www.coachmisty.com
Hi, my name is Misty. I am a marketing coach.
My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.
I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business.
Intro to Blogging
www.coachmisty.com
This is MARKETING 101…the basicsBlogging + Social Media = SUCCESS!
Intro to Blogging
www.coachmisty.com
What we are going to cover:
1. How to set up your blog2. How to create titles that capture
attention3. How to organize your thoughts and
information to formulate your blog4. How to use your blog to capture leads
Intro to Blogging
www.coachmisty.com
Intro to Blogging
www.coachmisty.com
Setting up your Blog• What is the reason for blogging?• Determine your market• Select a blog name• Set up on Wordpress (easy to use and feature rich)• Pay for Hosting• Have an “About”
Intro to Blogging
www.coachmisty.com
Don’t take what you know for granted.
Intro to Blogging
www.coachmisty.com
Keep in mind people are looking for answers
Intro to Blogging
www.coachmisty.com
Creative Titles that Capture AttentionWrite your titles with 3 audiences in mind (Heidi Cohen):
1. Readers2. Social Shares3. Search Engines
Intro to Blogging
www.coachmisty.com
On average, five times as many people read the headlines as read theactual body of copy that was written
- David Ogilvy
Intro to Blogging
www.coachmisty.com
Creative Titles that Capture Attention• Make your titles clear• Make your titles relevant• Use POWER WORDS that grab attention
Intro to Blogging
www.coachmisty.com
Creative Titles that Capture Attention• Keep a file of ideas (Evernote)• Read other Blogs in your industry• Listen to responses you get from your audience• Recycle / Reuse your content
Intro to Blogging
www.coachmisty.com
Pro Tips:• Use : to separate keywords• Use [brackets] around special content or your brand’s name• Test titles using an A/B Test• Use a max of 70 characters (for SEO purposes)
Intro to Blogging
www.coachmisty.com
1. Create a list of topic ideas• What are the most common questions?• What are the most common problems?• What is everyone talking about?
2. Write your titles• Keep in mind keywords
3. Create an Outline• 2 – 3 Main points
• With 2 – 3 supporting ideas4. Write your introduction5. Write your conclusion
• Use Call-to-actions6. Add additional value
• Images, video, audio, PDF, presentations7. Edit8. Post9. Share10. Capture Leads
Writing your Blog
Intro to Blogging
www.coachmisty.com
Blogging Tips1. Be Brief2. Have Energy3. Be Conversational4. Stay Relevant5. Provide Your Expertise
Intro to Blogging
www.coachmisty.com
Capturing Leads1. Distribute and Promote your blog
• Socail Media• On your website• In emails• Newsletter• Email signature
2. Use CTA’s• Drive traffic to your website• Drive traffic to a landing page
Intro to Blogging
www.coachmisty.com
BONUS: Plugins for your BlogShare This
So your audience can share your contenthttp://www.sharethis.com/#sthash.ryXCb8XP.dpbs
Google Integration Toolkit Webmaster, Analytics, Adsense
http://wordpress.org/plugins/google-integration-toolkit/installation/
Google Analytics DashboardView your analytics right inside Wordpress
http://www.ioncannon.net/projects/google-analytics-dashboard-wordpress-widget/
Maximizing Your SEO
www.coachmisty.com
Questions
Maximizing Your SEO
www.coachmisty.com
Action Steps:Stick to a regular posting schedule
Use an editorial calendar
FACEBOOKMARKETINGSUCCESS