Introducing InfoLink ChampionsEmma LeighPublic Health ManagerCentral and Eastern Cheshire PCT

Following a successful bid to InnovateNow, Central and Eastern Cheshire PCT Public Health Team have developed InfoLink Champions

Developing InfoLink as a social marketing brand/concept

Customer OrientationWhat do we know about our audience?

They have limited access to information With support they are able to support themselves They want information for people/services that is close at hand They are more likely to take advice and support from someone they already know

Behaviour and behavioural goalsExisting behaviour they have some problems with their health, they may already receive help from othersKey influences on this behaviour access to services, access to health promoting opportunitiesDeveloping clear behavioural goals use and act on information, understanding the benefits!

InsightWhat moves and motivates our target audience?

Distance to services need to be close at hand Friendliness and support from people who they have an existing relationship with Cost free! Ease of access quick and simple Perceived benefits it will make a difference

Competing factors Doing nothing problems might go away Its too difficult/complicated dont like change Cost food/gym/activity is too expensive No real benefit Dont want to admit that there might be some problems with their health

Intervention MixInforming (giving bespoke information) Listening to want individuals want to change and helping them to act on it

Encouraging (different ways of using information) Signposting, website, Pharmacy, Champions

Educating (providing information in a range of different formats)Using a variety of media that makes accessibility easy not just a bunch of leaflets!

Empowering (making information easy to use and act on) Giving people a reference tool that they can add to in the future.

Audience SegmentationDefined target audience of those who are open and motivated to want to make changes

Part of a rolling process where partners provide monthly feedbackwhich helps to further segment the audience, depending on how and why information is used.

www.infolinkcheshire.nhs.ukMeet the InfoLink brand family!

So how does this work?

A simple aimTo make every contact with a health and social care professional a health promoting contact with clear advice, support and signposting to an appropriate service.

So what is an InfoLink Champion? An InfoLink Champion is someone through brief intervention - is confident and able to provide clear advice and signpost people in a structured way to local health services, projects and other organisations that are able to support that persons health and wellbeing

An InfoLink Champion is not employed to be just an InfoLink Champion - in the same way Health Trainers can be. Being an InfoLink Champion is something that a person does alongside their day-to-day job

The role of an InfoLink ChampionAn InfoLink Champion can:

Relate to and interact with individuals requesting local health and wellbeing information and service access information

Provide signposting information based on the information provided by the individual

Provide leaflets or written information, as appropriate, in response to requests for information

Put together simple health promotion displays, using the support and guidance outlined in the Champions Toolkit

Record requests for information on the relevant monitoring sheet

How we developed InfoLink

InfoLink Champions 1 Day training programme developed based on Level 2 of the Royal Society of Public Health qualification - other similar courses take up to 5 days

Using a social marketing mix, tailored to meet the known inequalities within our local community the Infolink Champion training package content was developed covering:

5 core areas of evidence based health promotion: alcohol, weight management, smoking cessation, 5 ways to wellbeing and general cancer awareness - each topic area delivered by a relevant professional / agency

Learning on What is Health Promotion, How to carry out a health promotion campaign, How to order resources Communicating confidently and Using the InfoLink Website

Training outcomes linked to KSF competencies ensuring quality

How we developed InfoLink InfoLink Champions Resource Toolkit created to provide ongoing support enabling sustainability internet site created www.infolinkcheshire.nhs.uk a comprehensive directory of local services and organisations that support health and wellbeing

Part of a wider resource The InfoLink website 20,000 page views in one year!

Links to community pharmacy

Links to support within GP practices

Weekly bulletin rapid response to key health themes and challenges

InfoLink is an online resource for professionals AND their local communityInfoPlus - information for professionals working in thecommunity Order health promotion leaflets and posters Find out whats happening in community pharmacy Link direct to local council services Link direct to national NHS services

What has been achieved so far?To date: January 2011 (data covers December 2010 to beginning of January 2011) 83 InfoLink Champions have been trained

Initially delivered to pharmacy colleagues in the community, this training has now been rolled out to a variety of host organisations including: The Probation Service, local hospices,The Young People's Partnership, local Community Interest Companies , volunteers for local GP practices Friends of Waters Green

Friends of Waters Green

The training package The fully interactive training session is delivered in just one day other similar courses are delivered over 5 days.

Includes 5 areas of evidence-based health promotion delivered by the relevant subject professional ensuring quality

Includes communication and evaluation training ensuring best practice

Training outcomes linked to KSF competencies ensuring quality

Includes a Resource Toolkit to provide ongoing support enabling sustainability

CAN BE TAILORED - BESPOKE REQUIREMENTS TO ADDRESS SPECIFIC HEALTH INEQUALITIES DEVELOPING LOCALISM

Case Study Nantwich LAP

Issues ageing rural community, domestic violence, sexual wellbeing and financial wellbeing.

Response: development of bespoke training package

Low cost high impactHow much does it cost?Similar training costs approximately 120 per person and does not include resources or the Champions Toolkit.

Bespoke chapters developed to suit YOUR health priorities Additional bespoke chapters cost just 100 each Additional bespoke training cost are 50, per session per trainer.

Costs v costs savingsBrief interventions provide a structured way to deliver and equip people with tools to change attitudes and handle underlying problems around healthy living.

Cost savings so far = 6810 (first two months)Based on 300 signposting contacts x 22.70 (cost of 5 minute GP consultation)Return on investment each person trained provides at least 100 of added value to the health/social care service EACH MONTH

Ongoing developments GP Consortia buy in!GP in our South Consortia is hoping to us the InfoLink Champion model for their multi-surgery practiceEasing Winter PressuresSecured funding to train a further 500 InfoLink Champions and to develop Champions for dementia

Thanks for listening!Emma LeighPublic Health Manageremma.leigh@cecpct.nhs.uk