IntroductionHostmark Hospitality Group

Executive Leadership

C.A. “Bud” CataldoChairman of the Board

Robert J. CataldoChief Operating OfficerVice Chairman

Jerome F. CataldoPresident & CEO

William D. Gingrich, II, CPAExecutive Vice President & CFO

L.W. “Biff” HawkeySenior VP Development

Company Overview

Hostmark Hospitality group is one of thelargest third- party management companies inthe United States. Founded in 1965, Hostmark

manages full-service, select-service, resortsand independent properties worldwide.

As a preferred, award-winning hotelmanagement company for Marriott, Hilton,

Starwood ,IHG and Choice, HostmarkHospitality Group consistently delivers superior

results to clients and investors.

3300 4200 20 48 18

Hostmark at-a-Glance

associates guest rooms properties home office states

OURMISSION

To Honor OurPromises and

Deliver SuperiorResults

Historical Overview

350+ Hotels & Resorts

62,000+ Guest Rooms

5 Conference Centers

175+ Restaurants,Lounges & Outlets

30+ Franchise Affiliations

41 States

7 Marinas - 7 Golf Courses

5 Countries

9 Spas - 2 Airports

Geographic Experience

UNITED STATESCurrently Managed: 20Under Development: 4

Historically Managed: 350+

CARIBBEANHistorically Managed: 3

EGYPTCurrently Managed: 1

Historically Managed: 5

Portfolio Management Experience: Alabama, Arizona, California, Colorado, Connecticut, Florida,Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan,Minnesota, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma,Pennsylvania, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia, Wisconsin, Wyomingand Washington DC

BRAZILDevelopment Services

Agreement

CANADAHistorically Managed: 1

Brand Experience

Independent – Resort Experience

Clients

Our Mission & Beliefs

JOIN THETEAM

JUST DELIVER

SAY IT

REACH OUT

MISSION:To honor ourpromises &

deliver superiorresults

FORWARDFOCUS

FORWARD FOCUS: I provide creative & innovative solutions for the future by building on our past.

SAY IT: I say how it is honestly, compassionately & without fear.

REACH OUT: I seek expertise across the Hostmark organization through collaboration.

JUST DELIVER: I rise above mediocrity for a collective pursuit of excellence.

JOIN THE TEAM: I am a contributing team member accountable for shared goals & dedicated

to achieving collective results.

Operating Expertise

SMART – Sales & Marketing

SMART: Sales & Marketing

• SMART HHG’s Sales, Marketing &Revenue Management Team

◦ Holistic approach to top-line profitability throughintegrated platform & focus

• Digital Marketing expertise

• National presence & experience in top 15 MSA’s

• Property representation at top industry trade shows

• Hostmark University - unmatched sales training

• Hostmark WAY (We Appreciate You) Program

◦ Client incentive program created to close business, createdifferentiating advantage and move market share

• SalesLink

◦ National sales network and incentive program expandssales force to the entire HHG portfolio

InterContinental Chicago O’HareRosemont, IL

SMART: Digital Marketing

• Website Design - Using cutting edge performancetechnology aligned with current SEO algorithms

• Hostmark Email System – For every hotel, 25K send daily

• Paid Search - Utilizing platform for highest ROI toconversion

• SEM – Targeted marketing to convert identified targetedcustomers

• Electronic Group Booking Tools – Such as Cvent used toconsolidate leads and effectively communicate withpotential clients

• Social Media - Used to engage current customers andattract new through integrated branding campaigns

• Reputation Management – Includes 24 hour monitoringutilizing multiple sources. Benchmarks operationalperformance against market competitors

SMART: WAY Rewards Program

• Incentive program designed torecognize and reward decision makersor companies who book volumelodging or F&B at HHG properties

• Administered through our onlineportal, providing 24/7 access andtransparency for members

• Points converted to reward cash andloaded onto personalized Visa debitcards monthly

• Enrollment of members is at hotel’sdiscretion to allow sales teammembers to utilize as a selling point toqualified companies or individuals

SMART: SalesLink

• HHG Internal program offers commission toHostmark property associates for leads thatare booked for another Hostmark property

• Encourages team members to Reach Outand connect with associates acrossHostmark’s portfolio

• Expands property sales network nationally

• 5% commission on Room Revenue

• 3% commission on F&B/catering

SMART: Marketing

• Tailored marketing communications & advertising programs deliver ROI

• CRM programs yield higher than the industry yield

• Social Media platform with dedicated home office staff support

• Website design & implementation

• Proven e-commerce programs that perform beyond benchmarks

• Distribution reach & network that crosses traditional barriers

• Media production & distribution services

Hilton Garden InnYuma, AZ

SMART – Revenue Management

SMART: Revenue Management

• Comprehensive positioning analysis

• Intelligence reporting

• RevExel , HHG’s proprietary revenuemanagement platform

• Distribution solutions for franchise &independent hotels

• Remote interface of all CentralReservation Systems to HHG HomeOffice

• Dedicated corporate support

Hilton Garden InnYuma, AX

SMART: RevExel

• Unique proprietary revenuemanagement platform which can becustomized to compliment bothindependent & branded hotels; full andselect service

• Simplifies the daily and weekly revenuemanagement process by integratingweekly notes and meeting minutesalong with a unique platform allowingfor analysis of data

– Tracks historical, pace, segmentation,denials, price resistance and competitivepricing

• Unification of data and ease of analysishelps streamline and optimize revenueperformance

Human Resources

Human Resources

• Unmatched training with majoreducational institutions

• Ulti Pro HR platform for portfolioadministration

• HHG CareerLink recruitment platform

• Award & recognition programs

• Benefit administration

• HHG Promise program

Gaia Hotel & SpaAnderson, CA

Human Resources: UltiPro

• Cloud-based platform for humanresource management

• Provides unified system for recordingHR, payroll, and talent management

• Easy online access allows managers andassociates to track pay, request time off,view W-2 forms, and make changes tobenefits

• Keeps a record of employee skills &education to further facilitate bringingtalent up through our organization

Human Resources: Administration

Compliance• Associate Handbook• Departmental Guides• My Hostmark• Job Descriptions/Training Guides• Benefits

Training & Development• Online Training• Career Development• Manager/Leadership• Sales/Marketing• Webinars• Franchise• Annual Leadership

Retention• Recognition• Engagement• Feedback

Recruitment

Human Resources: Promise Program

Company-wide commitment to the Earth, ourguests, and our local communities

• Ensures our mission and core beliefs arealive and well throughout our managedhotels

• Delivers on our promises to ensure thehighest level of service & hospitality

• Initiates hospitality practices & policiesbased on sustainability – we’re“thinking green”

• Engages in meaningful community-building & outreach programs

• Provides a safe environment for ourguests as well as our associates

Best Western O’Hare’s Head of Housekeeping TerryBliznick handing out toys to refugee children staying

at the hotel as part of its partnership with theInternational Organization for Migration

Accounting

Accounting

• ProfitMark proprietary businessintelligence platform

• Centralized accounting system

• Customized financial reporting to meetinstitutional investor and regulatoryneeds.

• Internal & operational auditing

• Comprehensive property/casualty riskmanagement plans

• Hotels receive support from regionalcontrollers

DoubleTree Suites by Hilton West PhiladelphiaPlymouth Meeting, PA

Accounting: ProfitMark

• Provides a daily updated snapshot ofoperations

• Real-time performance analysismeans immediate operationaldecisions that impact optimalperformance

• Integrates and collects all operationaldata for a highly detailed overview ofa hotel’s financial performance andfuture

Accounting: ProfitMark

Integration/Reporting:• Weekly STR Data• Franchise Reports• Property Performance• Sales Production

Property ManagementSystem Interfaces

Real Time Accuracy

CustomizedDashboard Views

Web-BasedOwnershipAccess

Custom ReportConsolidations for EntirePortfolio

Accounting: ProfitMark

• Proprietary business intelligence platformprovides a daily updated snapshot ofoperations

• Real-time performance analysis meansimmediate operational decisions that impactoptimal performance

• Integrates and collects all operational data fora highly detailed overview of a hotel’sfinancial performance and future

– Annual business plan

– Annual marketing plans

– Operational budget & results

– Forecasting

– STR Reports

Operations

Property Support Structure

RegionalController

Sales &Marketing

Leader

FacilitiesManagement

HumanResources

InformationTechnology

Regional Directorof Revenue

Management

Vice President ofOperations

Food & BeveragePurchasing

Hotel

Operations

• Effective communications between HHG operatingteams, hotel general managers and home office supportteams.

• Nurtured brand relationships through qualityinspections, GSI and benchmarked performance.

• Balanced scorecard through ProfitMark

• Optimal performance margins through effectivemanagement of labor, expenses, purchasing control

• Award winning hotels and resorts recognized for serviceexperience, product & amenity design

Holiday Inn Chicago Mart PlazaChicago, IL

Food & Beverage

• Menu engineering & tailored design

• Award-winning, innovative restaurant concepts

• Food & beverage systems

• National vendor contracts

• Productivity & margin analysis – beyond P&L

• Training & certification platform CarnivaleChicago, IL

IT, Purchasing, & Facilities Management

Information Technology

• Unmatched corporate support knowledge 24/7

• System interfaces with HHG ProfitMark

• High-speed internet delivery experience

• Expansive PBX, PMS, POS knowledge

• Sales & catering enterprise solutions

• Payroll & HRIS solutions

• Energy management platforms

• Network systems & security platforms

• Collaborative network & email solutions

• In-room entertainment & merchandising systems

• Point of entry and business center

Embassy SuitesIrvine, CA

Purchasing

• AVENDRA, a national purchasing network

• Full-scope support with controlled procurement

• Total portfolio operational spend exceeds $65M

• Interface with central accounting system & ProfitMark reporting

Abbey ResortFontana, WI

Grand Seas Hostmark ResortHurghada, Egypt

Construction / Renovation

• Favorable brand selections and market recommendations

• Proprietary project management systems

• Expedited capital invoicing and payables within ProfitMark

• Expansive vendor network of general contractors, interior designers & FF&E

• Successfully completed more than 200 major capital projects in last ten years

• Unmatched brand capital (PIP) mandate experience and workout

• In-depth experience and key relationships for licensing & permit protocol

Inn at Saint Mary’sSouth Bend, IN

Holiday Inn OceanfrontSurfside Beach, SC

OURMISSION

To Honor OurPromises and

Deliver SuperiorResults