introduction - teaching lecture on social media
DESCRIPTION
Teaching Lecture on Social Media at European Multidisciplinary Cancer Congress 2011 in Stockholm, presented on 25 Sept by Jan Geissler, PatvocatesTRANSCRIPT
Teaching lecture
How Healthcare Professionalsand Patient Groups are using
Social Media
25 Sept 2011
Jan Geissler, Patvocates / Leukämie-Online / CML Advocates Network
Health on the Internet is the
new normal for many doctors & patients!
Internet: the patients' most popular resource for health information
55% of cancer patients use the Internet after diagnosis
30% search for prescription medicines 20% use the internet for taking decisions
on therapy 10% talk to their doctor about what they
found
Sources: Manhattan Research 2011
Internet: a doctor's key sourceof health information
Physicians online - % of content destinations when using the webSource: Comscore 2010
Physician smartphone adoption rate 2012: 81%
Social Media hasarrived hereat EMCC Twitter #EMCC2011
in the foyer
#EMCC2011 network of connections among people who follow, reply or mention one another in Twitter
Health on the net is a reality.Social Media is the next step.
Now some examples.