introduction to bizz backup co., ltd. r5 eng

7/28/2019 Introduction to Bizz Backup Co., Ltd. R5 ENG

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An introduction to


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Bizz Backup | All Rights Reserved

Bizz Backup is delivering superior value of ma

consultancy. We help our clients to improve thevisionary goals, strategic directions, Flawless ESolutions, and measurable outcomes to increarevenues and enabling growth.Bizz Backup is specializing in consumer markemarketing, commercial planning, sales force mchannel management, modern trade managem

management, distributor management, sales inexcellence, and more.Our services are including Skills Enhanceselling skills, coaching skills, negotiation skills, account management via tailored in-company tclients workforce capabilities, stimulate change, and promote a culture of excellen

About us


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Delivering superior value ofmanagement consultancy, and buildi

clients workforce capabilities toincrease client revenues and enablinggrowth, benefiting to all stakehold

Our Purpose



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LeadershipCollabora

tion

IntegrityRespectfor the

Individual

Our Values provide theand behavioral framewwhich we base our decevery day. We will becourageous and defenvalues and beliefs:


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LeadershipCollabora

tion


Individual

Respect for the IndividualWe treat clients, colleagueother people with considerempathetic, dignity, courtefairness. We treat peoplewould like to be treatedWe have confidence in eaccapabilities and intentionsthat people work best wis a foundation of trust


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LeadershipCollabora

tion


Individual

IntegrityWe are open, honest, and dthing. We are straightforwaother. We observe appropconfidentiality of our clieinformation.

We are committed to serve sense and wise solutions. Wpromises we can keep. We

Flawless Execution of S


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LeadershipCollabora

tion


Individual

LeadershipA change agent who challen

quo. We proactively sense anproblems and opportunities. Wpersonal ownership and afor business results and s

We are all leaders in our arearesponsibility, with a deep codeliver leadership results. Wedetermined to be the bestwhat matters most.


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LeadershipCollabora

tion


Individual

CollaborationShared Values is our foundat

interests of enterprise abowork together in a manner thoriented, constructive, and chWe are providing an open and

environment that encouragesraise issues and discuss differopinion. We are objective iour professional opinions advice we give.


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Be, and be recognized as, the

best local managementconsultancy in Southeast As

Our Vision



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We thrive on building deep relationshwith our clients.

We are dedicated to achieving profoutangible, high-value managementconsulting services, and uplifting clientworkforce capabilities.

Our Mission



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T

Deve

Management

Consulting

Commercial

Advisory


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Management

Consulting

We provides many opportunities tha

an organization in developing itstrategies and Flawless ExecuSolutionsto increase client revenenabling growth.We provides project management

including plan development, implemevaluation, and modification that aron general management, stratemarketing direction, commerciaand development, and supply cinitiatives.


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Management

Consulting

We focus on efficiency, effectiv

change management to deliverresults, such as:

Strategic managementPortfolio managementMarketing strategy and brand

Business process improvemenCorporate complianceManagement controlTax planningAnd more


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Commercial

Advisory

We provides a wide range ofcomm

advisory services including:Commercial strategy and sales Channel managementOrganizational designTime and territory managemen

Sales intelligence and process Sales motivation planningSales performance measuremeCustomer insightsNegotiation strategyAnd more


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Commercial

Advisory

Modern Trade

Shopper/Customer Marketing

GeneTradition

Sales OperProcess Ex


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Modern Trade

Modern Trade

Building Key Customer Profile andSearchinOpportunitiesTranslating Key Customer Insights and le

actionsSegmenting Key Customers for better resouTrade Spending in Big Picture forutilizing tinvestment

Optimizing the Trading Termsand businDesigning an actionable Joint Business PSimulating Key Customer Annual PromotionControlCreating Key Customer Joint CollaborativeEvaluating the Promotion Efficiency


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General/Traditional Trade

General/Traditional Trade

Analyzing and Finalizing the Best Fit DistriChannelDefining Channel Strategy , Distribution Penetration StrategyScreening and Selecting the Distributor PartManaging the 3rd Party Sales the DistribuOptimizing the sales structure via Sales

EffectivenessSetting and Monitoring Distributor KPIControlling Distributors Inventory fohealthy growthStrengthening the Local Key CustomerDistribution Expansion opportunities


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Shopper/

CustomerMarketing

Shopper/Customer Marketing

Translating Consumer and Shopper Ileveraging into actionsCreating Category Partnership Initienhancing business relationshipReviewing the suitable product range anProduct Assortment Guideline for

channelReviewing the brand position, its marketdevelop Standard Merchandising Gspecific channelReviewing the price position, and develoGuideline to avoid price conflict amon


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Sales Operation

and ProcessExcellence

Sales Operation and Process Excellence

Defining Key Commercial Strategieclient revenues and enabling growthBuilding Relevant Business ReportsScorecard for ease of measurementRationalizing Sales Forecast lead inventory control resulting better financ

Improving Internal Processand moperational executionDesigning an Effective Annual Apprasatisfactory performance reviewActivating the sales force and uplifting mmotivation via Effective Sales Incen


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Talent

Development

We provides many opportunities o

and development that build clienworkforce capabilities, and prculture of excellence through sleadership.We offers a variety of customi

workshops, seminars, and serdesigned to build job skills anprofessional development by eand skilled professionals to stimubehavior change.


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Talent

Development

We focus on behavior change

just one thing! via tailored intraining programs, such as:

Selling skillsSales Coaching skillsNegotiation skills

Key customer managementDistributor managementCategory managementCommercial managementAnd more


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Talent

Development

Understand Clients ExpectationsAnalyze the organization's needs, Identify training goals, Alignlearning objectives, Agree on timeline, who should attend, and etc

Design and Develop a tailored company training programsCourse content, Lessons and sequence of lessons, Interactlearning "package" e.g. group discussion, exercises, role pl

Implement the training pacby ensuring: Educate improve knowledge, Enhancskills by doing practicing the case plays, Embed pReinforce behavior change, and Enjoyment

Evaluate the training paBefore, during, and after implementation of Measuring: Quantitative Results, VerbatimQualitative Results


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Program Outline and Featuring

Pre-approach to be prepared is half thPrepare FABs Sales PropositionPrepare your opening statementsPractice your sales presentation

Adjust the Sales Approach based on buyDemonstrated that the product/service mprospects needs

Customize a comprehensive questioning, alisteningAnticipate and handle customers negative conflict, and objectionsInfluencing, convincing, or persuading to gEmploy Closing Tips and Techniques

Elementary


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Prepare to get the most out of a coachingMaking a Positive Opening effectively mcontrol anger, conflict and difficult situatioDiscover by applying effective listeningemployee inputSetting a Clearly Defined GoalFacilitating the coachees thinking via eff

Exploring the Possible Solutions make impact of the productivity and give a consfeedback to enhance performanceFollowing-up the coaching session reinfochangeEmbedding the coaching culture in the org

Intermediate


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Understand Key Customers Financial, SuppRetailing StrategiesBuilding Key Customer ProfileDefine and prioritizing Key Customers BusinOpportunitiesSimulate Key Customer Business PlanningManaging Promotional Investment

Trading Terms and Business AgreementDesigning Joint Collaborative ScorecardTailor and presenting Key Customers BuImplementing In-store Execution Excellenmaximizing outcomesEvaluating Business Performance

Intermediate


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Learn as much as possible about the otherTo gain a greater understanding of your ostrengths and weaknessesCreating the ideal BATNA per engagementAdopting strategies and selecting tacticsAssessing the other partys BATNAAware of verbal signals and observe non-v

Proposing a realistic and specific proposalIdentify and repackage a proposal by valuiconcessionsBargain at all stagesClinching the dealEvaluate and learn from negotiation experi

Upper-

Intermediate


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Ponder and PerformOur consulting process for Improvement stimuusing creativity to reveal critical and necessary bstrategies.

Convert its strategies to tactics, develop its Flaw

of Solutions and Perform, aiming to increaseand enabling growth.


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Uplifting Skills and ProfessionalismOur intensive Talent Development programs arcustomized, step-by-step approach for ease of uenhancing individual potentials and uplifting cliencapabilities.

We emphasis on Interaction through group dislearning via case studies, and practicing via role-Uplifting Skills and Professionalism.


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Meticulously Designed To Be Used in

Our exclusive Talent Development programs arMeticulously Designed. We think over and dmatter for group discussion, case studies, and ro

All topics and issues we created for learning bas

problems of its organization, ensuring To Be ULife after the workshop.


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Inspire and Stimulate Behavior Ch

Our expert, and skilled professionals have breadtexperience. We always Inspire and StimulateChange, cultivate positive attitude, and promotexcellence through strong leadership to ensure sgrowth.


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Fostering High

Performance

Deliv

Pr

Our Ethics and

Compliance


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Our Ethics and

Compliance

Our Ethics and Compliance

We are adhering high ethicstandards as to the confideare respecting and protecting information. Our employees mwith our privacy policies and p

We are committed to fair bpractices. We are operating wletter and the spirit of applicabdo not compromise our intelle


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Fostering High

Performance

Fostering High Performance

We identify holistic competsystem, market positions, dynamics, development of improvement, and build cathat enable clients to deliv

results in a sustainable maWe are fostering entrepreneuenvironment. We maintain a pconstructive approach, even dtimes.


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Delivering the

Promise

Delivering the Promise

We work with our clients in a dynaatmosphere, through our collaborinteractive and working-partner stcreativity, discuss differences of ogenerates exceptional thinking, deinsightful, and its ability to formin

ideas that drive lasting impact forWe give practical advice. Concrecommendations and supporthrough to implementation, rhigh return on their consultin


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Our Operating

Principles

We take holistic approach to un

external and internal perspectivesWe value our clients and colleaindividuals, making an effort to utheir personal needs.We stay focused to discover th

causes.We value depth and breadth a


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Our Operating

Principles

We interact based on the assumpt

are all act in a reliable and trumanner.We encourage tolerance for each opinions.We maintain openness to new id

We communicate honestly, usinstraightforward language we telWe are providing problem-solvdecision-making logic, innovatiand sustainable solutions.


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Our Clients Our TeClients Value

Creation


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Clients Value

Creation

Clients Value Creation

We are committed wholeheaclients success. We measureby our clients' success. ClienFirst.We are committed to deliver

client value by creating returmultiples of their investmenttangible and positive chasimply presentations or id


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Clients Value

Creation

Clients Value Creation

We are committed to imprclients' business performacreating long-term, win-wrelationships, and focusingexecution excellence.

We are committed to the highintegrity in all of our dealings clients, employees and servicerespect personal privacy, and sindividual record confidentiality


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Our Clients


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Our Clients


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Our Clients


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Our TestimonialsCustomers need and want keep changing endlessly that wdevelop ourselves at all time most important is an opportu

skills in virtual situations from the real professionals.

Chutamas Vichit-areeLoan Officer, Siam City Bank PCL Damnoen Saduak, Ratch

Arjarn Sanphat Yes! He is everyone are admired and likcapabilities, both strategic and actionable.

Utumporn Chantaboon

Accountant, Siam City Bank PCL Ban Don, Surat Thani

Arjarn Sanphat is a highly experienced marketer, his commhis advices are truly implementable. He illustrates with cleabusiness opportunities are accessible from making smarter

Nisara SuchinyapornMarketing PR Manager, Pornkamon Rice Flour Mills Co., Ltd.


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Our TestimonialsArjarn Sanphat has gained profound experiences in manamarketing. He is the real experts, providing advices that a

Those suggestions can be able to use in real business lifedeveloped, and I immediately see the benefits right afterfortunate having him an advisor, and Im intend to build oadvices deploying in business to enhance competitivenes

Niwat KedsavapitugManaging Director, Rungroj Fish Sauce Co., Ltd.

Excellent program. Concise contents clear and relevantin small details. Able to point out specific deficiencies. Histechniques can actually be used in the real situation.

Wichate WatthanasakunpongManaging Director, Bio-Woman Co., Ltd.


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Our TestimonialsAt first, I was shocked by the price proposed by Bizz Backconcern more on amount of investment. Finally, I decided

change as I dont want to manage my business as a trad

I learn a lot from professional, together with my experienassimilate and digest, see the big picture and visualized wdeveloped organizational structure while many new procestrategies could release unnecessary stress.

Weve improve brand positioning, new concept idea has b

customers and it could lead to higher sales results. Its thparticipate as were receiving much higher values on cons

Kanya Phaungphet

General ManagerCha Cha Cha. Fill in the fun.Dexy. Life is flexible.


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Our TestimonialsBizz Backup helps visualize bigger picture and even bettefuture.

Managing DirectorNewsci Nanotech Co., Ltd.

Is one of the very impressive courses, the training style ispracticing, the learners got the constructive comments foand come back for re-roleplaying, the feedbacks are cleaparticipants are understood and creating the real learning

Pattaree ChoonhavarakornHR Specialist, KONE Public Company Limited


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Our TestimonialsBizz Backup is a reliable business partner, delivering supeexpectation.

Withoon PraditthanakhornsukTraditional Trade Capability Manager, Pepsi-Cola (Thai) Tr

We are very much admiring Arjarn Sanphat. He is a real pfully responsible and determination. His systematic thinkibusiness guideline going forward. We could apply his varipresent and in the future. Thank you very much indeed.

Veerawat ThitivuthdhisathianManaging Director, Tong Seng Lhee Co., Ltd.


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Our TestimonialsBizz Backup is not only business support but also partnerand developing the sales force of PepsiCo.

Rattakorn VichitsookCapability GTM Manager, Pepsi-Cola (Thai) Trading

Sanphat is the perfect blend of a consultant who brings inexpertise in sales, while demonstrating uninterrupted owdedication. His contributions to Pepsis sales team capabilstarted the new company were phenomenal with Sanpha

right mindset and passion to make an impact that will lasteam. Working with Sanphat is a guaranteed added valuechooses to work with a professional of his caliber.

Fadi HammadSales Capability Manager, PepsiCo, Inc. | AMEA


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Executive

Leadership

Corporate

Governance

Exe

Bio


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Corporate

Governance

Corporate Governance

We demonstrate transparenstandards of corporate govebelieve that strong corporate gocritical to the long-term creationstakeholder value.We aim for the highest standard

at all levels in our business. Oupolicies and processes for mbusiness are in accordance wClear accountability is also vital


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Corporate

Governance

Corporate Governance

We are concerned not results, but with how results are achieved. Wnever condone nor tolera

or activities to achieve rethrough illegal or unethicanywhere and at anytime


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Executive

Leadership

Executive Leadership

Our people and our culturgreatest assets. We selewith intelligence, integpassion and the ambit

make a mark.


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SummaryAn accomplished consumer brandwho brings commercial strategies to liPossesses a unique blend of creativebig picture orientation, and detailresulting in the development of vgoals, and the execution of soluti

Highly regarded for his ability to manaThe high demand of modern retThe complexity of mass market modelThe integration transition of thecategories into organization

Executive

Biography


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Sales Manager (2.5 months)

National Sales Manager (34 months)

Sales Director (36 months)

Commercial Director (21.5 months)LOreal Thailand

(7.8 years)

Customer Development Director (62.5 mJ&J Consumer(5.2 years)

Key Account Specialist (16 months)

District Sales Manager North (20 months)District Sales Manager Bangkok(28 months)

National Key Accounts Manager (18 months)

National Trade Marketing Division Manager (3 months)

National Field Sales Division Manager (10 months)Gillette Thailand(9.2 years)

Sales Trainee (1 month)

Task Force Man (8 months)

Task Force Team Leader (13 months)

Credit Salesman (47 months)


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A Change Agent; who challenges thand who takes personal ownership in

organizational capabilities.

Committed in Long-term; cultivatiand enabling new processes to fuel th

growth.

Results Oriented and Performanc

achieved 13-consecutive years of dougrowth.

Executive

Biography


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Our PeopleOur

Culture

Career

Path

Work-life

Balance


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Our PeopleOur People

Our People make the difference. We attrecruit the finest people. We are passionaretaining our talents, and helping them succprofessionally and personally through ongointraining and development programs.We give equal opportunity for our empllevels. We are promoting and rewardinbased on performance. We are challenginstretching them with "can do" attitude. Theyon our promises to clients. They make Bizz Bplace to work.


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Our

Culture

Our CultureWe are performance driven, and resultsWe are encouraging people to achieve We like to experiment with new ideas.ourselves to make things happen, and we stdifference in everything we do.Our Culture is strong and cohesive. Wedeveloping a culture based on mutual rteamwork that promotes personal respinitiative at all levels. We are down to earand approachable. We develop deep, enduriwith each other and our clients.


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Work-life

Balance

Work-life Balance

We value work-life balance ansupport our employees' persoaspirations, offering flexibility inwith advancement in the firm.We are highly competitive forclients, but very supportive wother. We also value our diverseoutside of work via networking ac


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Career

Path

Career Path

Our flexible culture allows yopursue your passions and shaown career.We make every effort to hasten yprogress along a clearly defined c

You'll receive the necessary suppoyour career path through ongoingmentoring and feedback.


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DiversityDiversity

We will always embrace Diversity.covers a broad range of personal attribucharacteristics, natural abilities, skills anmotivation and preference. Diversity maunique.We believe that a diverse workforce

more and broader points of view, winnovation and creative solutions. Ttalents are come from a wide range of ceducational, and geographic background


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SustaCorporate

Citizenship

Social

Responsibility


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Corporate

Citizenship

Corporate CitizenshipBeing a good corporate citizimportant part of our characidentity. We support our peopbring lasting, and positive chancommunities.We nurture motivation, emp

and social awareness througsystematic framework whicby a strong set of core valueconsistency and transparencbusinesses and workforces.


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Social

Responsibility

Social ResponsibilityProviding Professional Services

We are delivering tangible outcommix of financial giving and the gand skills from our skilled profestutoring young people in the comfacilitating educational activities colleges or universities.

Volunteering in Our CommunitiesWe are delivering tangible outcomFundraisers for local and nationacommunity involvement activitieand inspired fundraising by our p


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SustainabilitySustainability

We care for the world. We are

should to control energy and otheconsumption with the objective ofquality of life for everyone, now agenerations to come.We have responsibility to the aim to limit the impact our buthe environment. We are proteenvironment from pollution. We aneed to travel through video andteleconferencing.


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Higher Financial Results

Higher Job Satisfaction

Higher Rate of Employee Retenti

Increased knowledge, productivicontribution, and loyalty worth

investment solutions

Most admired companies are nothaving a good training programs

training is a part of their culture


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Expert, Experience and Skilled Pro

Our professionals who have breadth anexperience and accountable for FlawleExecution of Solutions, consistently results that meet or exceed expec

Commitment to Excellence

Bizz Backup is recognized as a high quservices provider of Management CCommercial Advisory, and Talent Devel


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Fully Customized to Meet Client NeTailored in-company training programs

practical, motivational, focus on learnchanges in behavior that will lead toresults.

Proactively Senses and Responds

Problems and OpportunitiesA majority of our clients engage us foadditional work, offering further testour strong reputation and the value weour customers.


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Flexibility and AdaptabilityWe demonstrate integrity, respect, andWe lead with energy, enthusiasm, collaborate with our clients.


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Flawless Execution of SoluManagement Consulting | Commercial Advisory | Talent De

Contact Bizz Backup:


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Bizz Backup Co., Ltd.24 Soi Lad Phrao Wang Hin 20 Yak 2, Lad Phrao Wang Hin roadLad Phrao, Lad Phrao, Bangkok 10230Tel/Fax: (66) 2931-6654Mobile: (66) 8-1892-2456

E-mail: [email protected]
mailto:[email protected]://www.bizzbackup.co.th/index.phphttp://www.bizzbackup.co.th/index.phpmailto:[email protected]


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Copyright 2009-2013 by Bizz Backup Co., Ltd.All rights reserved. No part of this creative ideas, concepts, and information may be developed, duplicdistributed, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mech

recording, or otherwise, without the prior written permission of Bizz Backup Co., Ltd

Bizz Backup Co., Ltd.Tel/Fax: (66) 2931-6654, Mobile: (66) 8-1892-2456

www.bizzbackup.co.th
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