introduction to delightability - the agency your customers wish you'd work with
DESCRIPTION
Welcome to Delightability, the firm that is intentionally designed around the premise that clients should tell better stories, build community, and provide remarkable experiences that delight. We believe that if you delight customers then success will follow.This presentation is an introduction to the macroeconomic realities that guide our thinking as well as our service offering. If our message resonates with you please like, share, and connect.TRANSCRIPT
Introduction to Delightability
Shared Problem your organization is running lean people are doing multiple jobs blindspots and limited capacity
are the norm “teams” are short on time and
conversation
When everybody is running the busy program it is hard to be creative, problems persist, and opportunities go unexplored.
Forces Changing the Business Landscape
1) Consolidation in nearly every sector monopoly behavior broken experiences culture shock
2) Technology services in the cloud device proliferation mobile dependence social everywhere
Forces Changing the Business Landscape
3) Public Policy environmental economic monetary energy social fiscal trade
Forces Changing the Business Landscape
companies are running leaner than ever
employees feel insecure and overworked
work is increasingly specialized leaders are forced to do more
with less employee engagement has
declined and loyalty has evaporated in both directions
But…expectations remain the same
The World of Work Has Also Changed
You need effective strategy + good creative
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
― Sun Tzu
One Thing Remains True
To Address Strategy + Creative You Can:a) ignore the problem by doing nothingb) invest in hiring more full-time peoplec) ask even more of existing staffd) temper your ambitions e) or… get outside help
Business Leaders Have Choices
You Need a Tapestry of Talent
Engage a team of talent to: cover specialties you
need, but don’t have supercharge talent you
already have in-house cover strategy + creative
strategist – consultant– social media – graphic artist – trafficmanager – marketing manager
– creative director – communications – illustrator – webmaster – photographer – IT manager – campaign manager – copywriter – animator – videographer – researcher – ethnographer – etc.
The future belongs to
people who deliver
experiencesthat delight.
If you focus on humans and provide experiences that delight, success will follow.
We believe it so much we named the company Delightability.
YOUR BRAND IS WHO YOU AREAND WHAT YOU DO
Suffering From Organizational Dyslexia?
If you can do it on your own, go to it!
“Experiences that delight? … We don’t even agree on what an experience is, let alone what delight is or how to get there.”
We have to delight customers.
Cuz, if we don’t, competitors will eat us for lunch.
We can’t affordto delight -
customer’s won’t pay for it!
Can’t we all just get back
to work.
Huh??
Brands that Delight… deliver more remarkable experiences tell better stories build community have happier customers and healthier organizations
A few of the clients that hired Delightability for the strategy we provide and our creative know-how:
Clients hire Delightability for a clear path forward and to get more stuff done.What they get is strategy and creative know-how and ultimately healthier organizations and happier customers.
Hello Courageous Leader,
I’m Greg Olson, the managing director of Delightability, a virtual agency. I provide marketing leadership to clients on an interim or permanent basis.
Together we envision new possibilities, then we implement using a combination of your in-house talent and freelancers in my tapestry of talent.
Kind Regards,
Leaders Make Change Happen
I wrote “The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations” so that you can make the invisible, visible and then improve your innovation-culture to create happier customers and build a healthier organization.
It is filled with images and illustrations, recipes for success, and inspiring examples.
Learn more at: http://amzn.to/18WIRt9
Read My Book
Work With Us
Sound like a company you want to work with?
Want to have your talents considered at Delightability?
Greg OlsonManaging [email protected]/in/olsong
delightability.comfacebook.com/delightabilityfacebook.com/thebigideatoolkit