An Introduction toAn Introduction to Foursquare.Foursquare.

Presentation By Marek J Griffiths

What is Foursquare?

Founders.Founders.• Dennis Crowley founded the App ‘Dodgeball’

• Designed and base tested Foursquare in 2008

•Launched in New Mexico in 2009

• Naveen Selvadirai co-founded Foursquare

• Before Foursquare Lead Architect at ‘Socialight ‘

• Lead Developer of Sony’s ‘Music Box’

Sign-Up, Login, Check-in!Sign-Up, Login, Check-in!Signing up takes literally minutes.

Ability to ‘link’ to Facebook, Twitter and other Social Networks

Checking in takes seconds.

You can only check-in via a mobile interface

Checking In.Checking In.

• Coffee Shops, Gyms, Restaurants and Sporting Goods Stores

• 10,000+ businesses use Foursquare For promoting goods and special offers

• Mayors get more valuable discounts and offers than regular users.

The Mayor Programme The Mayor Programme • Foursquare mayorships are awarded to customers with the most days checked into a venue over the last 60 days, and only users who have uploaded profile photos are eligible.

• Starbucks offered $1 off any size Frappachino

• 50% Increase in check-in’s

• AJ Bombers has seen a 30% increase in menu item purchases since running the Foursquare promotions.

• ALL have seen a slight profit increase.

BadgesBadges• Ever heard of Achievements? Or Trophies?

• Check-in to earn!

• Some events give away freebies!

• Addictive

• Digital Collectors

Tips and To-Do’s Tips and To-Do’s • You can add a “tip” for users at any venue i.e. “Try the food here!”

• Why is this a good idea?

• What could go wrong?

• You can create to-do lists

• You can earn badges with To-Do

• You can like tips and dislike them

Tips and TricksTips and Tricks

View your check-in historyView your check-in history View friends Check-ins’ View friends Check-ins’ View your personal stats’View your personal stats’Experience Foursquare 3Experience Foursquare 3rdrd party apps. party apps.Available on iPhone, Blackberry, Available on iPhone, Blackberry,

AndroidAndroidOVI (Nokia), Palm and Windows Mobile.OVI (Nokia), Palm and Windows Mobile.

The Unwritten Rules.The Unwritten Rules.• Don’t check-in at home.

• Don’t check-on at bus stops

• Don’t check in at Train Stations

• Don’t Link your ‘FS’ check in to Facebook etc.

Pro’s and Con’sPro’s and Con’sPros:Pros:Addictive ‘Stats’ and ‘Badges.Addictive ‘Stats’ and ‘Badges.Discounts and special offersDiscounts and special offersEasy to use, FREE to useEasy to use, FREE to use

Cons:Cons:Can’t check-in via websiteCan’t check-in via websitePeople cheat the systemPeople cheat the systemAnnoying News Feeds full of Annoying News Feeds full of

Foursquare.Foursquare.

Any Questions?Any Questions?