introduction to icumulus - media agencies
TRANSCRIPT
An Introduction to
iCumulus2017
About Us- Data Driven Direct Response
• 15+ years’ experience
in the digital and data
industry
• 60+ publisher Network
• Experts in
performance based
marketing
• We combine
technology with
experience to deliver
results!
• Experts in B2C
• Asia – SIN Office 15
staff - DA
• B2B via
INDUSTRYLEADERS
TECHNOLOGY STACK
We deliver 100,000+ leads/month
REAL ESTATE
TECHNOLOGY
AUTOMOTIVE
FINANCE
INSURANCE
UTILITIES
TELECOMS
TRAVEL
We deliver 100,000+ leads/month
Key Services
Collect Re-target Convert
Key Services
Marketing
Co-registration/
Demand Generation
1st Party Data
Collection
WIFI
Sponsorship
EDM
Network:
• 8,000,000+ members across network
• Targeted:
o Income
o Age
o Postcode
o Interest- Travel, sport, investment, etc.
Email Advertising - Network
• 100% permission compliance with the Spam Act
• Immediate results
• Direct, 1 to 1 communication
Key benefits:
Co-Reg - Prospect Data Collection
1st Party Data Retargeting
Sydney Wi-Fi - Sponsorship
AUDIENCE DEMOGRAPHIC
Lead capture – Question of choice placed here
• 18+ years only
• AU residents only
• Travelling for leisure or business out of Sydney
• Survey participants can be seen as: Online influencers that use social media to communicate, share, and influence their peers
Case Study | Sydney Airport – Fiji Airways
RESULTS
• iCumulus has delivered on average over 15,000 new members per month to Fiji Airways
• CPL decreased by 40% due to results
• Peak months: November to February, in which lead volumes increased by 36%
• Based on current data, it is projected to deliver on average 18,000 new members during peak season
VALIDATION PROCESS
• We ensure delivery of unique and validated leads
• Through our validation process, we identified and rejected:
36% - email validation*
35% - duplicates*
Vertical Travel
Objective Member database build
Audience Demographic
• 18+ years only• Travelling for leisure or business out of Sydney• Survey participations can be seen as online influencers that use social media
to communicate, share, and influence peers
Outcomes • Travel client has seen on average 36% increase in member database numbers
• Client has extended the campaign for a further 12 months due to success
* We only supply unique and validated leads
Thank you!
iCumulus Pty LtdLevel 9, 131 York Street,
Sydney NSW 2000Ph: 02 9285 0926
Email: [email protected]