introduction to mobility pr
DESCRIPTION
Introduction Mobility Public Relations, the full service PR agency for businesses in the mobile, wireless, Internet and video industries.TRANSCRIPT
Introducing Mobility Public Relations
PR Agency for Mobile, Wireless & Internet Technology Companies
Agenda
Who We AreArt vs. Science of PRTelling the Your StoryMoPR Social Media Tools
WHO WE ARE
What We Can Offer You
Count on a fast learning curveWe know the mobility industryWe understand the technology
We can hit the ground sprintingWe know the media landscapeWe have established relationships
We create impactStrategic approach to your communicationsStrong coverage of your announcementsIncreased leadership perception
We deliver results that matterMeasure us by how we help advance your business objectives
About Mobility PR
Why MoPR is a fit:
MoPR only represents clients who play in the mobility spaceWe believe PR is a core business function and that PR should be used to advance client business objectivesWe are technology geeks who can find our way out of the weedsNimbleness of a boutique + firepower of PR vets who know the media and how they work
About Mobility PR
Messaging & positioningCompany & product launchesMedia & analyst relationsAwards & thought leadershipCrisis communicationsSpeakers bureauSpecial events & tradeshowsCompetitive analysis
PR does not stand for Press ReleaseWe use all the tools – Shouldn’t you?
We are a full service PR firm:
Press releases & media alertsPress & analyst toursPress kit developmentMedia trainingEditorial calendarsPR plan developmentCase studiesWeb content development
John Sidline• 12 years in networking technologies• 6 years in wireless industries• VC, IPO and M&A experience
John Giddings• 12 years in cable/telecom industries• Well versed in networking technologies• 10 years in corporate communications
MoPR Principals
Melissa Burns• 10 years agency experience• Led carrier technology accts• Led embedded technology accts
Our Experience
Our Philosophy
PR is strategic and should be used strategicallyPR is a core business functionPR is measured against business objectivesPR tells a corporate story, not just product storiesPR doesn’t mean “press release”We ask the tough questionsBe bold!!
Where You’ve Seen Our Clients
Established Analyst Relationships
Awards Won for Clients
Global Communications
ArgentinaAustraliaAustriaBelarusBelgiumBrazilChinaDenmark
MexicoNetherlandsNew ZealandNigeriaNorwayPhilippinesRussiaSingapore
The MoPR team has planned, managed and executed – often in-country – PR operations in countries in every continent. Beyond the USA and Canada, MoPR has experience in:
FranceGermanyHong KongIndiaIndonesiaIrelandIsraelJapan
South AfricaSouth KoreaSpainSwedenTaiwanUKUkraineand beyond
TELLING YOUR STORY
Every Business Has a Story…
Positioning and MessagingAccessibility PackagingConsistencyThird Party Validation
Positioning and Messaging
Stepping outside your bubbleUnderstanding the competitive environmentUnderstanding the audiences – all of themValue proposition and key message development
Accessibility
Uplevel communications; understandable by the widest common denominatorUse PR media appropriatelyMake it easier for your company to be found
SEOSocial Media ToolsBlogging
Complete press kitResponsiveMaking you a media resource
MOPR SOCIAL MEDIA TOOLS
Online Press Kits
SEO OptimizedInformation in media-friendly formats:
Word docsHigh res images
Easy to navigateEasy to retrieve
MobilityWire®
Social media press release distributionSEO OptimizedOrganized content in blog-friendly formatEasy to searchIncreases web search results 10xSubscribed to by 100s of journalists
MobilityBlogs.net
Blog network for MoPR clientsMoPR handles skinning and designSEO OptimizedPortal to see all blog RSS feeds
Thank You