introduction to social media for smb
DESCRIPTION
A short presentation introducing the concept of social media for SMBs. Presented at Microsoft Indonesia office for StartupBisnis' event in December 2012.TRANSCRIPT
stephanie wiriahardja • @stephawie • december 2012
IN 2011,
stephanie wiriahardja • @stephawie • december 2012
IN 2011,SMALL BUSINESSES MADE UP 98% OF ALL BUSINESSES IN BRITISH COLUMBIA
stephanie wiriahardja • @stephawie • december 2012
43%
70%
spend 6+ hourson social media
of SMBs are onTwitter
ACCORDING TO VERTICAL RESPONSE IN Q3 OF 2012,
an increase of 66%from last year.
90%of SMBs are onFacebook
stephanie wiriahardja • @stephawie • december 2012
OBJECTIVETO INCREASE THE NUMBEROF SALES THROUGH SOCIAL MEDIA
stephanie wiriahardja • @stephawie • december 2012
stephanie wiriahardja • @stephawie • december 2012
stephanie wiriahardja • @stephawie • december 2012
$35on promoted adstargeting all of Canadafor this campaign
720x in 3 daysLiked
stephanie wiriahardja • @stephawie • december 2012
$35on promoted adstargeting all of Canadafor this campaign
stephanie wiriahardja • @stephawie • december 2012
Set up your dashboard
Be everywhere
Track all mentions
Be a source
stephanie wiriahardja • @stephawie • december 2012
NOT A SPRINT,IT'S A MARATHON.
social media is
<place Stephanie here>
stephanie wiriahardja • @stephawie • december 2012
Stephanie Wiriahardja• Community Celebratoire of HootSuite• Top 7 Nominee “Must Follow 2013” for Social Media Awards• Startup Weekend Vancouver 2012 and Lean Startup 2012 Mentor