smb- signing on to social media
DESCRIPTION
An overview and some Strategies for Success! Theresa Billy It’s all in the name: Social (conversational) This is about sharing, it is collaborative and built on trust. Networks (groups)… people (contacts, friends, followers) These create relationships. Resources (links, rss, blogs, websites, video)… These push and pull content. Users can be active or passive.TRANSCRIPT
Signing on to Social MediaTheresa Billy
Agenda
• Social Media• Applications & Channels • Benefits, Trends and Demographics
*Demonstration of three sites:LinkedIn Facebook Twitter
• Wrap up with:Need to Know Cautions and Concerns
Social Media & Channels
Blogs
Micro-blogs
Podcasts
Networking sites
Website
Free Talk Live
LinkedIn, Facebook
Applications
Aggregate
Videos
Avatars
Pictures
FriendFeed
YouTube
Second Life
Flickr
BENEFITS, TRENDS AND DEMOGRAPHICS
Social Media
Benefits
TRENDSFacebook jobs increased 635% LinkedIn jobs increased 125% "Social Networking" jobs increased 98%
Demographics
Demographics of sites age as the sitesbecome more mainstream.
Facebook audience age is now 30+ Engaged and make decisions-uses ads *More important to note: Watching: 55+ use to make decisions
ROI: Social Media
You can measure:
Impact SentimentLinks SEO
Free: google analytics
Click icon to add picture
TweetDeck
Click icon to add picture
FriendFeed
Need to know:
SM is …
branding, a personality and a skill.based on trust and respect, talking with,not at. presence and privilege: message needs tobe clear, consistent and conversational.
Respond.
Cautions and Concerns
No do overs…
Act, don’t react.
Plan and prepare.
Negative information.