smb media kit 2012

Social Social Social Social Media Media Media Media TrackerTrackerTrackerTracker

Facebook | SINA Weibo | Twitter | Google+

• Facebook

• Twitter

• Sina Weibo

• Google+

Content

• Social Performance Benchmark

• Social Tracker

• Social Publisher

• Campaign Manager

• Social Ad Manager

• Social Loyalty Manager

• Facebook Brand Report

• Facebook Competitive Report • Facebook Analysis

• Performance Indicator

• Analysis Summary


• Facebook Competitive Report

• Reach

• Audience• Daily Audience Growth

• Accumulated Audience Growth

• Influencers• Top influencers by Likes

• Top influencers by Comments


• Facebook Competitive Report

• Engagement

• Likes

• Total Daily Likes

• Average Daily Likes

• Market Share by Likes

• Comments

• Total Daily Comments

• Average Daily Comments

• Market Share by Comments

• Wallposts

• Top Wallposts by Likes

• Top Wallposts by Comments

• Total Likes by Wallpost Post Date

• Total Comments by Wallpost

Post Date

• Albums

• Top Albums by Likes

• Top Albums by Comments

• Sina Weibo Brand Report

• Sina Weibo Competitive Report• Sina Weibo Analysis




• Sina Weibo Competitive Report

• Reach

• Audience

• Daily Audience Growth

• Accumulated Audience

Growth

• Market Share by Audience


• Sina Weibo Competitive Report

• Engagement

• Reposts

• Average Daily Reposts

• Comments

• Average Daily Comments

• Top Posts

• Top Posts by Reposts / Comments

• Twitter Brand Report

• Twitter Competitive Report • Twitter Analysis




• Twitter Competitive Report• Reach

• Audience





• Twitter Competitive Report• Engagement

• Retweets

• Average Daily Retweets

• Top Posts

• Top Posts by Likes

• Google+ Brand Report

• Google+ Competitive Report• Google+ Analysis




• Google+ Competitive Report

• Reach

• Audience




• Influencers

• Top Influencers by Replies


• Google+ Competitive Report • Engagement

• Plusoners

• Total Daily Plusoners

• Average Daily Plusoners

• Market Share by Plusoners

• Replies

• Total Daily Replies

• Average Daily Replies

• Market Share by Replies

• Wallposts

• Top Wallposts by Pluoners

• Top Wallposts by Replies

• Total Plusoners by Wallpost Post Date

• Total Replies by Wallpost Post Date

• Top Wallposts

– Facebook, Sina Weibo, Twitter, Google+

• Within the same industry

• worldwide

SMB Social Campaign ManagerSMB Social Campaign ManagerSMB Social Campaign ManagerSMB Social Campaign Manager

Facebook | SINA Weibo | Twitter | Google+

• Welcome page – can upload video

– latest promotion

– animations

• Profile picture banner

Facebook Fanpage

• Interactive wall feeds

• Interesting photo sharing

• Feeds about hot topics

• Handling negative word-of-mouth :

– by discussing something and/or

other interesting

topics to drive and draw his/her

attention

Facebook wall feeds

Facebook application

• Reservation / booking

• Latest Promotion

• Location / map

• Contact Us

• Gifts / coupons redemption programs / campaigns

• Online videos

• Mini games

Facebook Events Management

(Sample event from New Town Plaza)

Sina Weibo management

• Background

• Icon

Sina Weibo Fanpage design

(Sample background designs from Quaker and Lancome)

(Sample icons from Harbour City

and 飲食天王 in China)

� Interactive wall feeds

� Interesting photo sharing

� Feeds about hot topics

� With Chinese-style tone and

languages (Simplified Chinese)

� Professional words filtering

(especially the medical-related words)

� Handling negative word-of-mouth :

– by discussing something and/or other

interesting

topics to drive and draw his/her

attention

SINA Weibo Fanpage management

� Track the users engagement

– No. of times used for each application

– The interest of fans

– The loyalty of fans

– Age group breakdown

– Top participants by no. of friends

– The potential influence of participants

– The interest of fans

SMB tracker (Facebook – Post-campaign Report)

MobileMobileMobileMobile

IOS | Android

• Login with facebook / weibo

account

• GPS – location based message

blast / tourist spot

• Spots / products directory (with

search function)

• Programs / Events / Reservation

Schedule / function

• Coupon/ gift redeem

• Mini games

• Latest promotions / news

• Link with SMB tracker services

Mobile App.Mobile Ad. banner

NP360 – Mobile

� WAP site

� Fit mobile environment

� Enrich information

� Mobile apps ad banner

Crazy Ad/ banner Ad

in Mobile Apps

Location based

SMS blast

WAP site

CASE STUDY

KEE WAH Bakery

Creative & IntegrationCreative & IntegrationCreative & IntegrationCreative & Integration

FACEBOOK

X

Marketing Campaign

Facebook Fanpage

Channels in McDonald’s with QR Code

Marketing Campaign

eDMs

Automated Messaging System

Lucky Draw Campaign

Lucky Draw Campaign – Tracked by SMB

The second application, a lucky draw, was tracked by Social Media Broadcasts’

tracking engine to better ascertain the campaign’s success and to generate

participant reports for future analysis.

Launch date: 2 Aug 2011

Fans: ~2,500Campaign end date: 5 Sep 2011

Fans: 62,678

Campaign Result (2/8/2011 – 4/9/2011)

Link: http://www.facebook.com/keewahHK#!/keewahHK?sk=app_213111852073774

2,500%

Social Social Social Social Media Media Media Media TrackerTrackerTrackerTracker

FACEBOOK

X

Social Media Tracker

� Market Share

� Fan page traffic by

market share of “Fans”

� Show the performance

on fan page

� Fan page summary

report of no. of Fans, Fan

growth, fanpage share,

no. of Likes and

Comments

� Overview of the fan page


� Fan page traffic by total no. &

market share of “Likes”

� Show the performance on fan

page


� Fan page traffic by total no.

& market share of “Comments”

� Show the user engagement

on fan page


� The most attractive

wall post on different fan

page

� Top wall

post by no. of

Likes &

Comments

� Show the

interest of

Fans


� Top users by no. of

Comments

� Show the loyalty of Fans

� Top users by no. of Likes

� Show the loyalty of Fans


PostPostPostPost----campaign Reportcampaign Reportcampaign Reportcampaign Report

FACEBOOK

X

Post-campaign Report

� Age group breakdown

� Track the reaction of

target audience

� Gender breakdown


� Top

participants by no.

of Friends

� See the

potential

influence of

participants


� Top

Fanpage by no.

of Friends

� See the

interest of

Fans

CASE STUDY

Circle K Hong Kong -- A long-term and loyalty customer

� Facebook, Mobile app and Mobile app

banners

� March 10 to March 21

Marketing Campaign

CIRCLE K –

OK Fun Marketing Campaign

12,000Fans

18,500Fans

1 week

54.1%(6,500)

FB Campaign LaunchViral Feed by

FansJustified Result

Surpassing their main competitor

by over 3,000 fans

The Solutions :

Facebook Apps

CIRCLE K –<iLike> Marketing Campaign

� Facebook app + WAP page

� Lucky draw campaign on Facebook

Fanpage

� Sept 9 to Oct 19



80,411Fans

54,984Fans

46.2%(25,427)

Total Players : 31,150

Highest Fan Growth in 1 day : 1,047

The Solutions :

CIRCLE K –<OK便利店便利店便利店便利店「「「「反斗大獎賞反斗大獎賞反斗大獎賞反斗大獎賞」」」」> Marketing Campaign

� Facebook app., WAP page and

Facebook ad.

� Lucky draw campaign on Facebook

Fanpage

� Nov 17, 2011 to Jan 4, 2012



Facebook Apps

114,964Fans

(as at Dec 22, 2011)

82,539Fans

39.3%(32,425)

The Solutions :

CASE STUDY

Hang Lung Properties Limited (Fashion Walk & Gala Place)

� Facebook app, wall posts

management , Facebook ad., print ad.,

SMB tracker services

� QR code linking with Facebook

Fanpage

� Oct. 8 – Oct. 31, 2011

Fashion Walk –“Causeway Bay Oktoberfest Guessing Game”

Marketing Campaign

2,699Fans

3,150Fans

16.7%(451)



Facebook

The Solutions :

� Bilingual Facebook ad.


Marketing Campaign

Facebook

� Bilingual wall posts management

� Total no. of posts : 26 posts

� 205 likes, 83 comments, 29 shares

� Print ad

� HK Headline

� New Monday

� AM730

� Oriental Sunday


Marketing Campaign

Facebook

eDM

2,602Fans

4,756Fans

82.7%(2,151)



(till Dec 21, 2011)

� Facebook app, wall posts

management, Facebook ad, mute-HD

and SMB tracker services

� QR code linking with Facebook

Fanpage

� Nov. 1 to Dec. 31, 2011

Facebook Apps

Gala Place–“Go Gala．．．．Go Trade” Marketing Campaign

The Solutions :

Facebook Apps


� wall posts management

� 12 posts

� 254 likes, 182 comments, 40 shares

(Comparative total

number of “Likes”)

(Comparative total

number of

“Comments”)

(Comparative total

number of “Likes”)

(Comparative total

number of “Comments”)

Out-of-home advertising


� Mute-HD

� 24-hours TV commercials in McDonald’s

� Link with QR code

Other ServiceOther ServiceOther ServiceOther Service

• Website design

– support flash production

– Translation services

– Photos retouch and

editing

– Links with Facebook,

Weibo, etc

– Website maintenance

– Link with SMB tracker

services

Website design

• Traditional Chinese, English,

Simplified Chinese, etc

• Professional words filtering

(for different target groups)

• Editors / translators from Hong

Kong and mainland China

Translation services

Sample page from life.fourseasons.com

Photo retouch and editing

Sample photos from life.fourseasons.com

E-card & E-game

Customized e-card by users

(Sample)

Flash Game (Sample)

Our Flash for the year of dragon:http://www.youtube.com/watch?v=13TTe9W9Qoc&feature

=youtu.be

720 degree tour

�Enhance visitors experience– 720 degree tour preview (with darizi720 engine)

– Can pin point the shop/spot with information

– Can go into rooms/shop/different floor

Sample photos from http://darizi720.com/

http://darizi720.com/

Social Media Broadcasts (SMB) Ltd. / Tel: 852 3100 0566 / E-mail: [email protected] / Copyright © 2011 All rights reserved.

Social Media

Unleash The Power Of advertising On

Social Media Broadcasts (SMB) Limited

1802 Chinachem Exchange Square,

1 Hoi Wan Street, Quarry Bay, Hong Kong

� : Ivy Ko (Business Development Manager)

� : 3100 0564

� : 6871 0443

� : [email protected]

smb media kit 2012

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