social business in smb
DESCRIPTION
Case Study "Eastern German Savings Bank Association"TRANSCRIPT
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Social Business in SMB Case Study „Eastern German Savings Bank
Association“
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#soccnx
@alecmcint
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Alexander Kluge (@alecmcint)
@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
case study
Eastern German Savings Bank Association
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@alecmcint
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Ostdeutscher Sparkassenverband The Eastern German Savings Bank Association (OSV) represents the political and economical interests of 45 savings banks. Headquarters: Berlin Employees: ca. 230 Mission: Represention of saving banks, political relationship, Auditor service for member banks Challenges: • Strengthen the role as a
consulting partner for member banks
@alecmcint
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WHY? @alecmcint
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WHY? @alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
Baby Boomer Generation X Generation Y Generation Z
Born 1946 – 1964 1965 – 1979 1980 - 2000 2000
Technology TV Telephone Typewriter
VCR Walkman IBM PC
Internet E-Mail Mobile Phones SMS Playstation
Wireless technology iPhone/iPad Apps On demand services
Music Rolling Stones Woodstock LP
Nirvana Rosklide CD
Eminem Love Parade DVD
Justin Bieber iTunes Festival Cloud Music
Celebrities Robert Redford Michael Cain
Boy George Elle Macpherson
Brad Pitt Kylie Minogue Jennifer Aniston
Beyonce� Knowles Britney Spears
Qualification Learn für your company
Learning? Paid Learning Learn for yourself
Focus Job only Privat life only Job, mixed with private life
Job & Privat, but separated
Attitude Idealism Scepticiscm Optimism Realism
Geographic Reference
Local National Multi-National Global
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@alecmcint
Work
„the brief period of the day when I have to use old technology“
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@alecmcint
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McKinsey Global Survey, 2013 @alecmcint
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CEO: Einflussfaktoren für die Zukunft des Unternehmens
Top external factors influencing business, IBM C-Suite Study, 2013
@alecmcint
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@alecmcint
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Knowledge Management
OSV Wiki Transi6on from
old Notes-‐Databases
Improved Collabora6on
Any Device Any Place
Less e-‐Mail
Open Communica6on
Non-‐hierarchical communica6on
Op6miza6on of Business Processes
Employee sa6sfac6on
Employer Branding
Support for commiHee process
External Collabora6on
Dialogue
@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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Projektverlauf
• Aktualisierter Zeitstrahl
01.10.12 01.01.13 01.04.13 01.10.13 01.07.13 01.01.14 01.04.14
OSS Projektworkflow
OSA Blended Learning
Begleitung der Werkstätten
Ausbau Plattform / CAT / XCC / Planung Live Betrieb
Dokumentenaustausch
Gremien- Unterstützung
VL-Community Vorstellung VL Pilotphase
Pilotphase
Training Pilotphase
Pilotphase
IMPULS Ausgabe 5 Pilotphase
OSV-CONNECT Nutzertagung
Begleitende Maßnahmen
Technologie
Pilotphase / Werkstätten
OSV-CONNECT Kick Off
Offizieller Projektstart
Aufbau Pilot
„Zusammenarbeit gemeinsam gestalten“
Social Business Woche
Pilotphase
Pilotphase
@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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six months later
@alecmcint
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@alecmcint
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Fünf Phasen der Trauerbewältigung
1. Denial 2. Anger 3. Bargaining 4. Depression 5. Acceptance
@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint http://www.oneutah.org/2012/03/notice-peaceful-protest-is-now-a-federal-crime/
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@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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@alecmcint
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„As you may well know, Mr. President, 'railroad' carriages are pulled at the
enormous speed of fiUeen miles per hour by 'engines' [...] The Almighty certainly never intended that people should travel
at such breakneck speed“
LeHer sent to President Andrew Jackson from New York State Governor Mar6n Van Buren on January 31, 1829
@alecmcint
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„We recommend to close down the patent office because everything that can be
invented has been invented“
Charles H. Duell, Commissioner of US patent office, 1899
@alecmcint
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@alecmcint
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OSV-CONNECT Today
@alecmcint
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OSVCONNECT verbindet Wissen und Menschen
@alecmcint
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OSV-CONNECT unterstützt bei der Zusammenarbeit
@alecmcint
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Statistik – Nutzung von OSV-CONNECT
1914$
33$
252$
64$
500$
555$
520$
248$
707$
17$
131$
28$
219$
332$
388$
152$
0 200 400 600 800 1000 1200
Ac.vi.es$
Blogs$
Blog7Ar.cles$
Communi.es$
Documents$
Discussions/Forum$
Connec.ons$
Wiki7Ar.cel$Apr$13$Feb$14$
@alecmcint
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Statistik – Blogs in OSV-CONNECT
@alecmcint
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@alecmcint
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OSV Informations- und Kommunikationsplattformen: Unternehmensintern
61
Current Toolset Future Toolset
Structured Processes IBM Notes IBM Notes
File Handling Network Drives IBM Connections / CM
Real Time Collaboration Telephone, external Meeting-Services (Adobe Connect,...)
IBM Sametime, Chat & Meeting
Project Management E-Mail, Network Drives, „Shadow-IT“ (Dropbox, Google Docs, Skype...)
IBM Connections, Activities IBM Sametime
Creative Processes „Shadow IT “ (external Services, Google Apps,...)
IBM Connections, Communities, Blogs
Knowledge Management Network Drives, IBM Notes IBM Connections, WIKI
Internal Communication / Intranet
Mail, Lotus Notes „Infoboard“ IBM Connections, XCC Homepage (TimeToAct)
Cross Department Collaboration
„Exchange“ Network Drives, Mail
IBM Connections
External Collaboration Mail, „Shadow IT“ ((Dropbox, Google Docs, Skype...)
IBM Connections with external Community Support
@alecmcint
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Applikationslandschaft: Langfristplanung
Scope
Timeframe
OSV-‐CONNECT Social Tools (Blogs, Wikis, Lesezeichen, Datei-‐Ablage, ...)
Phase 1: Integra6on of simpel Lotus Notes Apps into OSV-‐CONNECT (Browser/Mobile Access)
Phase 2: Integra6on of complex Notes Apps in OSV-‐CONNECT Integra6on of external Savings Banks
Phase 3: Pure Web-‐/Mobile-‐Frontend for most Apps
2015 2017 2016
@alecmcint
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Social Networks in SMB
@alecmcint
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@alecmcint
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Ad Hoc Kommunikation
@alecmcint
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@alecmcint
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@alecmcint
Social Business in SMB needs much stronger CxO Support
#1
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@alecmcint
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@alecmcint
Enabling middle management is key to success #leadership2.0
#2
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@alecmcint
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@alecmcint
Don´t let IT run the project
#3
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@alecmcint
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@alecmcint
Identify and focus on the enthusiasts
#4
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@alecmcint
Wikipedia Your Wiki
Registered Users / Contributors
37.000.000 500
Monthly Active Contributors
270.000 4
Man-hours to create content
100.000.0000 1.200
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@alecmcint
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@alecmcint Why ESN fail, www.businessgoessocial.net
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@alecmcint
Take care about community management and content creation
#5
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@alecmcint
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@alecmcint
Online is not enough
#6
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@alecmcint
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@alecmcint
Push and Pull
#7
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@alecmcint
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@alecmcint
Define the guidelines with your users
#8
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@alecmcint
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@alecmcint
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@alecmcint
Integration of external partners is essential in SMB
#9
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@alecmcint
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@alecmcint
You can install Social Software - but not Social Business
#10
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@alecmcint
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Q&A
Alexander Kluge @alecmcint
@alecmcint