introduction to visual communications part 2: 2: desktop publishing 3 part 2 - introduction to...

Introduction toIntroduction to

Visual CommunicationsVisual Communications

PART 2:PART 2: Desktop PublishingDesktop Publishing

3 Part 2 - Introduction to Dtp.ppt

Intro to Desktop PublishingIntro to Desktop Publishing

Desktop Publishing is . . . .Desktop Publishing is . . . . the use of computer-based the use of computer-based

software and equipment to software and equipment to produce publication materials produce publication materials (includes use of graphics and (includes use of graphics and text)text)


vs. Traditional Publishing . . . .vs. Traditional Publishing . . . . DTP features equipment small enough

to fit on a desk (hence the name), yet capable of producing very high quality, inexpensive documents

Once created by professional designers using very sophisticated equipment (tended to be very expensive)

Now computer users can produce similar professional materials


Important Considerations:Important Considerations: Content:Content: info to convey to readers info to convey to readers

(what document says)(what document says) Character:Character: mood created by document mood created by document

(fun, serious, business-like, etc.)(fun, serious, business-like, etc.) Purpose:Purpose: what action is required by what action is required by

the reader (buy something, attend the reader (buy something, attend meeting, learn, etc.)meeting, learn, etc.)

Form:Form: type of document (newsletter, type of document (newsletter, brochure, flyer, calendar, business card)brochure, flyer, calendar, business card)


Important Considerations:Important Considerations: Aesthetics: Aesthetics: overall appearance of overall appearance of

documentdocument Audience:Audience: who you intend to have who you intend to have

read your documentread your document Environment:Environment: where document where document

will appear (on its own, in a will appear (on its own, in a magazine, etc.)magazine, etc.)


Typical Paper Sizes:Typical Paper Sizes: Letter: Letter: 8 ½” by 11” (most 8 ½” by 11” (most

common)common)

Legal:Legal: 8 ½” by 14” 8 ½” by 14”

Broadsheet:Broadsheet: 11” by 17” (also 11” by 17” (also called “tabloid”)called “tabloid”)

Page Layout:Page Layout:Page OrientationPage Orientation


Vertical (Portrait)

Horizontal (Landscape)

Single Column:Single Column: suitable for suitable for

smaller smaller documents/pagdocuments/page sizes (such as e sizes (such as novels, basic novels, basic books, etc.)books, etc.)


Multi-column:Multi-column: two or more columnstwo or more columns the larger the sheet the larger the sheet

of paper, the greater of paper, the greater the number of the number of columns required columns required (such as (such as newspapers)newspapers)

makes larger, more makes larger, more complex documents complex documents easier to readeasier to read



ALIGNING TEXT . . . .ALIGNING TEXT . . . . There are 4 main ways to There are 4 main ways to

align (justify) text in a align (justify) text in a documentdocument

They are . . . .They are . . . .


ALIGNING TEXTALIGNING TEXT

Left JustifiedLeft Justified text is lined up on text is lined up on

left side and is left side and is jagged/uneven on jagged/uneven on right sideright side

most commonly most commonly used justificationused justification

zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp

df sido b iu dfoiudf oiuoidupewoi df

sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd

sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu

sdoidosdiouos o sdo soi uye

fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o



Right JustifiedRight Justified text is lined up on text is lined up on

right side and is right side and is jagged/uneven on left jagged/uneven on left sideside

good for drawing good for drawing attention to small attention to small sectionssections

zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p

poibpo ic poivp pco vp


sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi

wriowu oiweu dlkjs sdvb o pd






Centre JustifiedCentre Justified text is aligned along its text is aligned along its

centrecentre

excellent for use as excellent for use as titles, subheadings, titles, subheadings, etc.etc.

best for short sections best for short sections of textof text



sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi

wriowu oiweu dlkjs sdvb o pd






Full JustifiedFull Justified text is lined up on BOTH the text is lined up on BOTH the

left and right marginsleft and right margins

commonly used in multi-commonly used in multi-column documents column documents (newspapers, magazines, (newspapers, magazines, newsletters)newsletters)

tends to look cleaner than Left tends to look cleaner than Left JustifiedJustified

irregular spacing between irregular spacing between words and letters creates full words and letters creates full justificationjustification



sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd





Follow the “Rule of Thirds” Follow the “Rule of Thirds” Based on the principle that the Based on the principle that the

human eye follows around a human eye follows around a visual space in a regular pattern.visual space in a regular pattern.

Try to place objects in a well Try to place objects in a well organized way on the page, with organized way on the page, with emphasis on the “third” points emphasis on the “third” points (place important elements at or (place important elements at or near these points).near these points).


““Rule of Thirds”Rule of Thirds”

Here’s the Here’s the most most important important spot!spot!

Intersection Intersection points of points of “third” lines “third” lines create specific create specific points of points of interest on a interest on a pagepage


The 3 most important The 3 most important elements of a successful elements of a successful document are:document are:

1.1. careful writingcareful writing

2.2. thoughtful organizationthoughtful organization

3.3. effective designeffective design


These elements grow out of an These elements grow out of an understanding of:understanding of:

1.1. Your AudienceYour Audience

2.2. Your Message Your Message (what you want to (what you want to say)say)

3.3. Your Resources Your Resources (what equipment (what equipment and material you can use to produce and material you can use to produce your document)your document)


ALWAYS REMEMBER . . . .ALWAYS REMEMBER . . . . Keep your designs clean and simple!Keep your designs clean and simple!

Balance white space (30 to 50%) and Balance white space (30 to 50%) and graphic elements (contrast elements) graphic elements (contrast elements)

Vary sizes of objects (visual interest) – Vary sizes of objects (visual interest) – bigger is always more important.bigger is always more important.

Try to align each object with another object Try to align each object with another object somewhere on the page.somewhere on the page.

Too much clutter can ruin a good idea and Too much clutter can ruin a good idea and make your message difficult to understand!make your message difficult to understand!

Your designs should look as good in black Your designs should look as good in black and white as they do in colour!and white as they do in colour!


The DTP Design Process:The DTP Design Process:1.1. Clarify your purposeClarify your purpose

2.2. Know your audienceKnow your audience

3.3. Gather ideas and materialGather ideas and material

4.4. Plan your document (rough designs)Plan your document (rough designs)

5.5. Layout your publicationLayout your publication

6.6. Choose the right paper (for printing)Choose the right paper (for printing)

7.7. Put it all togetherPut it all together


For Homework . . . .For Homework . . . . Find 2 samples of desktop Find 2 samples of desktop

publishing (1 good, 1 bad)publishing (1 good, 1 bad) Look in magazines for samplesLook in magazines for samples Refer to fonts, layout, etc. as Refer to fonts, layout, etc. as

reasons for effectivenessreasons for effectiveness Write approx. 1 paragraph Write approx. 1 paragraph

analysis per sampleanalysis per sample

introduction to visual communications part 2: 2: desktop publishing 3 part 2 - introduction to...

Documents

desktop publishing slide

text slide

traditional publishing

tabloid slide

aligning text

text left justified

text right justified

text centre