investor presentation otcpink:hiph · 11% of the market - coke’s dasani at 11 percent of the...
TRANSCRIPT
Investor Presentation
OTC-PINK: HIPH
Naturally High pH water from the purest places on earth High pH Oxygenated Structured Artesian Filtered
AMERICAN PREMIUM WATER COMPANY
My obsession with water & the human
body began 15 years ago
After years of research focusing on health, wellness and the impact that water has on the human body, my team has ‘structured’ this high alkaline water to promote greater blood circulation, hydrate cells, and load them with oxygen to help body resist disease... because health and wellness are life’s greatest gifts... Imagine Alkaline water that is so pure, so fresh and so clean that it remains untouched by humans until at such time it gets harvested and bottled. That is what LALPINA Waters are all about. Artesian, High 9.5 pH water like none you have ever tasted.
- AC founder, CEO & Chairman LALPINA
A Message from the Visionary
�LALPINA was incorporated on February 2, 2011, is traded on the OTC PINK as HIPH & is designated as a
premium water brand.
Brand Position Overview Filtered naturally over thousands of years, bottled on site in
contamination-free glass containers, LALPINA Natural High pH waters are likely to be the cleanest and best tasting you’ll ever
encounter.
LALPINA bottles and distributes 4 products currently: L'ALPINA Artesian Water pH9.5, 1 Liter*
[available in clear & Italian hand-blown blue glass]
Our LALPINA 9.5 Natural High pH water is arguably the best water in the world. The water certification, performed by an
independent laboratory provides proof positive of the rareness of our water. It stands alone.
LALPINA Mountain Spring Water pH7.3 , 1 Liter *
LALPINA Sparkling Water pH7.3, 1 Liter* Our LALPINA 7.3 Natural High pH spring water — in both still
and sparkling varieties — has been praised for its delicate taste
*Future plans include packaging in 10oz glass bottles
LAlpina Business Overview
SEVEN FACTS ABOUT WATER
1
3 4
2
5
7
6
pH Balance Matters
a pH-balanced alkaline state regenerates your immune-system and improves overall health.
Our bodies need a pH level of just above 7.0 to reach an alkaline level
Oxygenation Boosted Restoring oxygen balance is required for cellular rejuvenation &
disease prevention. Structured water is micro-clustered for higher levels of hydration & oxygenation at the cellular level
Human Bodies are made of 60% water... a vital nutrient for every human
cell. Without adequate water all bodily functions are diminished...
Purity 40% of bottled water is bottled tap water, sometimes with
additional treatment, sometimes not and periodically contaminated with industrial chemicals at levels above FDA
standards
From Source to You water brands can take a year to get their water to your door...
Toxins from Plastic the migration of plastic compounds into water increases certain health risks. Water in plastic are being out-lawed in cities around the country
Environment roughly 1.5 million tons of plastic are expended in the bottling of 89 Billion liters of water a year
How LALPINA is Different
Vital to Life Source & Purity Packaging Impact Glass Packaging
Our choice to use glass was simple. Bottling LALPINA water in plastic would degrade the high quality value of the high alkaline water.
LALPINA artesian 7.3 & 9.5 pH high alkaline waters are bottled in glass,
1 liter bottled at the source, ensuring the alkaline properties of the water remain intact until consumed.
Artesian Water Sources Our artesian waters come from high
altitude aquifers which provide natural high alkaline 7.3 & 9.5 pH water.
Our commitment to our LALPINA brand waters extends to protecting the 2,000 + acres of land that sit on top of our spring water aquifers.
No development is allowed on our lands, preventing any degrading of LALPINA water.
Quality Impacts Health
High pH water has been shown to improve one’s wellness and health by countering the amount of sodium and sugar, as well as countering the inflammation and cancer concerns that are caused by modern acidic diets.
Better blood circulation & hydration of cells with oxygen are among the other benefits of drinking LALPINA high altitude high alkaline water.
Our waters come from high altitude artesian and spring sources which provide naturally high pH water to help you live your healthiest life...
LALPINA at the Source Artesian pH 9.5 Water
The Blue Mountains of Oregon contain high-altitude alkaline "filtered" spring water that enables increased intake of oxygen and helps neutralize the buildup of acids before they are stored in the body. This alkaline water promotes better blood circulation. It also hydrates cells loaded with oxygen to help the body naturally resist degenerative disease.
Mountain Spring pH 7.3 Water
Direct from the Ozarks flows a natural thermal of water that comes from 47 springs on the western slope of Hot Springs Mountains in Arkansas. Water begins with the natural spring source the company has utilized and carefully protected since 1871. No activities are allowed on the 2,000 acres of forest land in the protecting our watershed other than those relating to the bottling of our premium spring water products.
Our Process
We take it a step further to ensure consumers enjoy the freshest,
cleanest and purest product directly from the source.
We use only glass bottles in our bottling process because, as an inert
substance, glass remains unchanged over time. It does not react with
any substance, it is impermeable to contaminants and will not impart
any flavor thus ensuring the purity of our LALPINA Natural High pH
Waters.
When you drink LALPINA Natural High pH Water, it’s as fresh, clear
and pure as the day it was pulled from the source
Unchanged & Fresh to You
U.S. Water Consumption
Today…
The US is the world’s largest total consumer of bottled water
1 Billion bottles of water around a week in ships, trains, and trucks in the United States alone
It acknowledges our demand for instant gratification, our vanity, our token concern for health
Americans spent more money last year on bottled water than on iPods or movie tickets: $21 billion
US: 2 Clear Leaders: 24 % of Bottled water sold Pepsi’s Aquafina at 13 % of the market 11% of the Market - Coke’s Dasani at 11 percent of the market Americans drink vast quantities of bottled water, in part because we’ve bought into the idea that it is somehow safer than tap water. In 2011, US consumers bought 9.1 billion gallons — a record amount — and per capita consumption reached a new high of 29.2 gallons
The US premium the water market current totals 1 billion
The Competitive Landscape Currently, No new entrants
for competition in high altitude
alkaline water in glass containers
Today
Safe drinking water is essential to life Access to safe drinking water has improved over the last several decades Approximately 1 Billion people still lack access to safe water
Tomorrow/The Future* By 2025 more than half of the world population will be facing water-based vulnerability By 2030, in some developing regions of the world, water demand will exceed supply by 50%
Water News Today
*New York Times 2012: Today's Oil Wars will become Tomorrow's Water Wars...
The premium water market is growing by 800% yearly
Fifty years ago, the common perception was that water is an infinite resource. This perception no longer holds true
Niche Market growing by 3,800% yearly… That will some day become a standard.
Non-Existent competition for High Altitude Alkaline water in Glass containers.
Rising health and disposal concerns pertaining to drinking from PET containers. Currently Banned in San Francisco, Harvard, etc.
Increasing awareness that Hi-pH water counters inflammation and cancer concerns caused by an acidic diet & stress, as well as the amount of sodium and sugar in the modern diet.
Increasing awareness that Hi-pH water counters LOW-T and Estrogen disruption caused by consuming water containing Polyethylene [ from water packaged in plastics]
Mass marketing rising health concerns pertaining to drinking from PET containers
Key Drivers
TARGET AUDIENCES
Sports / Fitness Wellness / Health / Antiaging Hotel / Restaurant / Retail
Markets Primary Market:US with a strong focus on California Secondary Market: Canada Tertiary: Asia
Primary Focus -- Distribution Strategy Hotels & Resorts Restaurants & Bars Premium Grocers LALPINA.com .Com Retailers
Target Markets
Strong Focus on Women
Women make 80% of healthcare decisions and 68 percent of new car purchase decisions
75% of women identified themselves as the primary shoppers for their households
Nearly 50% of women say they want more green choices, with 37% are more likely to pay attention to brands that are committed to environmental causes
Marketing Plan Strong Digital Focus 500K in 15 Months to support Digital Efforts
Distributor & Retailer Training, Launch & Support
800K in 15 Months to support Sell-Through
Ad & Marketing Placement 400K in 14 Months to create brand awareness, focus on LA, NY & Miami
Events 250K in 15 Months in Events & Event Sponsorship
Celeb Support Brand Evolution 200K in brand development: Face, Voice & Translation to Market
*Additional information available about 2015/2016 Marketing Budgets upon request
Revenue Overview
2015 / 2016 Overview [15 Months reflected] Projected Revenue by Territory: Canada: $ 1,013,865 NY / NE Region: $ 7,081,970 LA / California: $ 2,268,432 South Florida: $ 1,666,632 TOTAL PROJECTED: $12,030,890 GM PROJECTED: $ 3,874,354 Operations, Expenses: General Expenses: $ 3,807,932 Marketing Expenses: $ 1,919,700 *See associated spreadsheet for Monthly Expenses & Revenue Projections
*Additional information available about 2015/2016 Marketing Budgets upon request
CELEBRITY
Chairman / CEO, Alfred Culbreth [www.AlfredCulbreth.com] VP Operations, Jorge Ruiz President, David Schechtmann CFO: J. Nick Carter VP of Sales, West Coast, James Cook Sales Manager, East Coast, German Perez Investor Relations, Corbin Ardoin, [[email protected]]
Meet our LALPINA Team
LALPINA is produced under license by a publicly traded company APWC: OTC - symbol HIPH
Corporate Address: 12777 West Jefferson Blvd.,
Building “D”, Third Floor Playa Vista, Los Angeles, CA 90094
844-LALPINA [email protected]
@ LAlpinaWater
LAlpinaWater.com
FOR MORE INFORMATION
APPENDIX 1a: 9.5pH Test Results
APPENDIX 1b: 9.5pH Nutritional Facts
APPENDIX 2a: 7.3pH Test Results
APPENDIX 2b: 7.3 pH Nutritional Facts
APPENDIX 3a: Sparkling Test Results
APPENDIX 3b: Sparkling Nutritional Facts