investor’s luncheon - shasta edc · social media campaigns: edc and svh; fb, li, twitter one of 6...
TRANSCRIPT
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Investor’s Luncheon
July 19, 2017
Tony Giovaniello, President, Shasta EDC
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Try not to become a man of success, but rather try to become a man of value.
Albert Einstein
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Always do right. This will surprise some people and astonish the rest.
Mark Twain
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An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity.
Sir Winston Churchill
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Two sales people from the shoe factory were dispatched to Africa.
They each sent back a telegram:,
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One said:
“Get me out of here, no one wears shoes here!”
The other said:
“Send me more inventory, no one owns shoes here!”
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Agenda
• Board Update
• Financials
• Startup Overview & Kick Start Program
• Events
• Recruitment Activity
• Airline Update
• Strategic Direction
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Board Update
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Board Update
Michele GoedertCommercial Real Estate AgentExecutive Committee
Joe CeramiCerami & Browning ConstructionVice Chairman
Steve WilliamsInterWest InsuranceChairman Keith Hunting
D.H. Scott & CompanyAt Large Board Member
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Financials
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TOTAL
Total
Budget
YTD
Budget
YTD
Actual
YTD Over
(Under)
% Over
(Under)
Ordinary Income/Expense
Income
4010 · Contract - City of Anderson 20,000.00 20,000.00 0.00 -20,000.00 -100%
4020 · Contract - City of Redding 76,000.00 76,000.00 76,000.00 0.00 0%
4025 - Contract - City of Redding CDBG 50,000.00 50,000.00 38,350.28 -11,649.72 -23%
4030 · Contract - City of Shasta Lake 27,500.00 27,500.00 27,500.00 0.00 0%
4040 · Contract - County of Shasta 57,500.00 57,500.00 57,500.00 0.00 0%
4120 · Shasta EDC Campaign 120,000.00 120,000.00 117,900.00 -2,100.00 -2%
4160 · Campaign Income - In-Kind 5,000.00 5,000.00 -5,000.00 -100%
4246 - Event Income
4246.1 - Gamechangers 10,500.00 10,500.00 11,375.55 875.55 8%
4246.6 - Start up Weekend 6,258.43
4246.4 - Sponsorships 5,000.00 5,000.00 3,000.00 -2,000.00 -40%
4410 · Board Meeting Income 5,000.00 5,000.00 4,463.00 -537.00 -11%
4900 · Interest Income 200.00 200.00 239.78 39.78 20%
4910 · Miscellaneous Income 250.00 250.00 7,750.00 7,500.00 3000%
Total Income 376,950.00 376,950.00 350,337.04 -26,612.96 -7%
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TOTAL
Total
Budget
YTD
Budget
YTD
Actual
YTD Over
(Under)
% Over
(Under)
Expense
6000 · Operating Expenses 51,300.00 51,300.00 42,497.74 -8,802.26
6120 · Administrative Expenses
Salaries and Fringes 225,319.00 225,319.00 197,580.68 -27,738.32 -12%
6210 · General Marketing Expenses 19,560.00 19,560.00 12,298.97 -7,261.03
6215 - External Marketing
6215.1 - Telemarketing 25,000.00 25,000.00 7,425.00 -17,575.00 -70%
6215.3 - Web Prospecting/Optimize 25,000.00 25,000.00 15,085.71 -9,914.29 -40%
6215.4 - PR Stories 14,000.00 14,000.00 0.00 -14,000.00 -100%
6351 · Local Retention Marketing Expenses
6356 · Business Development Local 2,500.00 2,500.00 12,729.37 10,229.37 409%
6359 - EDC - Airline Travel Bank 1,700.00 1,700.00 -1,700.00 -100%
6358 - Start-Up Development
6358.1 - Gamechangers 10,500.00 10,500.00 13,207.10 2,707.10 26%
6358.2 - B&B Pitch Breakfasts 7,480.00 7,480.00 2,880.23 -4,599.77 -61%
6358.3 - Website 155.00 155.00 0.00 -155.00 -100%
6358.4 - Startup Dev Curriculum 4,000.00 4,000.00 4,724.48 724.48 18%
6358.9 - Venture Hub Video 4,000.00 4,000.00 3,976.00 -24.00 -1%
6358.8 - Event Expenses 0.00 0.00 157.00 157.00
6380 · Attraction Marketing
6381 · Prospecting 5,000.00 5,000.00 1,027.05 -3,972.95 -79%
6384 · Site Visits 8,000.00 8,000.00 643.88 -7,356.12 -92%
6385 - Trade Shows 1,000.00 1,000.00 -1,000.00 -100%
6387 · Trade Shows/CREA Events
6389 · CREA Conferences 5,000.00 5,000.00 4,362.61 -637.39 -13%
6391 · Chapter Meetings 2,500.00 2,500.00 0.00 -2,500.00 -100%
Total Expense 431,574.00 431,574.00 330,894.79 -100,679.21 -23%
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Net Ordinary Income -54,624.00 -54,624.00 19,442.25 74,066.25
Other Expense
Shasta Venture Hub Net Income -3,813.00 -3,813.00 4,346.99 8,159.99
Net Other Income -3,813.00 -3,813.00 4,346.99 8,159.99
Net Income -58,437.00 -58,437.00 23,789.24 82,226.24
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Total Budget Month Budget June YTD Budget YTD Actual Over/Under
Ordinary Income/Expense
Income
4125 · Shasta Venture Hub 49,708.00 4,142.33 2,800.00 49,708.00 47,600.00 -2,108.00
4127.1 - Sublease Tegile 37,116.00 3,093.00 4,268.34 37,116.00 38,291.34 1,175.34
4127.2 - Sublease EDC 10,800.00 900.00 900.00 10,800.00 10,800.00 0.00
4246 · Event Income 1,950.00 162.50 0.00 1,950.00 300.00 -1,650.00
Total Income 99,574.00 8,297.83 7,968.34 99,574.00 96,991.34 -2,582.66
Expense
7010 - Bad Debt 5,160.00 430.00 0.00 5,160.00 650.00 -4,510.00
6085 - Rent 60,216.00 5,018.00 5,018.40 60,216.00 60,220.80 4.80
6061 - Internet 14,376.00 1,198.00 1,198.00 14,376.00 14,376.00 0.00
6238 - Tech Support 1,500.00 125.00 1,500.00 -1,500.00
6239 -Utilities/Common Area Supplies 4,000.00 333.33 205.80 4,000.00 2,562.60 -1,437.40
6071 - Janitorial 6,000.00 500.00 600.00 6,000.00 7,568.51 1,568.51
6086 - Repairs & Maintenance 2,000.00 166.67 8.04 2,000.00 5,939.56 3,939.56
6083 - Office Supplies 2,500.00 208.33 0.00 2,500.00 0.00 -2,500.00
6235 - Marketing 7,635.00 636.25 7,635.00
6021 · Bank Service Charges 0.00 0.00 110.65 0.00 1,326.88 1,326.88
Total Expense 103,387.00 8,615.58 7,140.89 103,387.00 92,644.35 -10,742.65
Net Ordinary Income -3,813.00 -317.75 827.45 -3,813.00 4,346.99 8,159.99
Shasta Venture Hub
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June 17 Jul-16
ASSETS .
Current Assets
Checking/Savings
1005 · Cash in Tri Counties Checking 28,077.45 34,362.91
1015 · Pay Pal 0.00 114.54
1040 · Cash in RBC-CD 154,601.17 154,388.51
Total Checking/Savings 182,678.62 188,865.96
Accounts Receivable
1200 · Accounts Receivable 100.00 5,524.00
1220 · Pledges Receivable 29,850.00 6,750.00
1230 · Grants Receivable 31,416.57 34,051.66
Total Accounts Receivable 61,366.57 46,325.66
Total Current Assets 261,602.59 247,768.87
Total Fixed Assets 107,865.30 121,463.39
TOTAL ASSETS 369,467.89 369,232.26
LIABILITIES & EQUITY
Liabilities
Total Current Liabilities 27,221.37 34,956.50
Total Liabilities 27,221.37 34,956.50
Equity
3000 · Opening Bal Equity 233,753.69 233,753.69
3900 · Retained Earnings 72,404.62 89,872.76
Net Income 36,088.21 10,649.31
Total Equity 342,246.52 334,275.76
TOTAL LIABILITIES & EQUITY 369,467.89 369,232.26
Balance Sheet Summary
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RecruitmentActivity
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Recruitment Update
• Project Flicker
• Project Red Fox
• Project Spectrum
• Project Eagle
• Project Yellow Shoes
• Project Falcon
Employees
375
27
70
4,415
150
450
Larger Projects in 2016/2017:
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Recruitment Update
• Project H2
• Project Bull
• Project Electric
• Project D&S Family
• Project Liquid
• Project Varietals
Employees
22
10
XX
50-100
50-70
125 - 450
Current Projects:
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Startup Overview &Kick Start Program
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AirlineUpdate
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SKYWEST/UNITED EXPRESS
The Jet Service load factor for June 2017 is:
Departures = 81.54%
Arrivals = 73.29%
Cancellations = 6
The Jet Service load factor 2017 YTD:
Departures = 75.41%
Arrivals = 68.90%
Cancellations = 72
PENAIR
The load factor for the month of June 2017 is:
Departures = 56.75%
Arrivals = 59.52%
Cancellations = 4
The load factor for 2017 YTD is:
Departures = 49.42%
Arrivals = 45.44%
Cancellations = 73
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Airline Update
Corporate Headquarters Meeting Requests:
• United - August 9th Chicago
• SkyWest - August 17th St. George
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Events
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June 27, 2017
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June 1st - JEDI Women in Business Conference
June 8th – Pitch Breakfast
June 11th - Presentation to Chinese Delegation of 30+ Chairmen & CEOs
June 15th - Beer & Bytes – Reverse TED
June 16th – zMAD Leadership Experience
June 23/24th - Marketing and E-Commerce Boot Camp for International Trade
June 26th - Elephant Eater’s (AdForce Local)
June 27th - Elephant Eater’s Lunch (RADD)
June 27th - Global Relations Fellowship (Leadership Training)
Events in June
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Scheduled:
July 6th - CAL Competes Conference
July 13th - Chamber of Commerce Greeters Meeting – Hosted by AdForce Local
July 19th - Investor’s Brown Bag
July 20th – Pitch Breakfast
July 27th - Beer & Bytes
Planned:
Shasta County District Attorneys Town Hall
GMI Shasta Meeting
Project Hometown Kick-off Meeting
Events Planned/Scheduled for July
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Strategic Direction
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Headwinds:• City of Anderson $20K
• CDBG Grant $50K ???
• Lease Renewal – Increasing Occupancy Costs $22K
• Breakeven at SVH is Not Really Breakeven ($25-55K)
• Startup Support Alternatives
• Migration Downtown
• Funding Competition in Startup Support
• Startup Funding Challenges (Seed Money)
• More Recruitment Activity
Strategic Direction
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Ahead Full Speed
Full Focus on
Recruitment, Expansion,
and Retention
Open Approach, Telecommuters,
Free Lancers
Open Approach, Telecommuters,
Free Lancers
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EDC Accomplishments and Goals
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EDC’s Selected Accomplishments – May – Dec 2016
➢ Expansion such as Captive Aire, 30 New Employees
➢ Recruitment such as Alta California Roundwork – 20 New Employees
➢ Valley Pacific Purchase from Walt Schneider
➢ Two Offers on Stillwater
➢ Developing Opportunities such as D & S Family, LLC – Will re-engage at end of Q1
➢ RFI Activity from State Accelerating – Responded to 3 Last Year, Multiple Site Responses, 2 Last Week
➢ Still Working on Project Varietals – Since April 2016, 5 Visits in 2016
➢ Eight (8) Meetings with CEO/CFO/VP from Telemarketing
➢ Increased Offices Rented from 5 to 11, Put two more Offices in Service
➢ Game Changers 2016 – 300+ People, 20 Exhibitors
➢ Incubated and Accelerated Cloud Wise Academy (3 New Employees), 3 Others landed tech jobs
▪ Helped start Tuition Fund to Provide Tuition Assistance to Needed
➢ Second Annual Startup Weekend
➢ ATB Extension, 3 Airline Meetings, Portland Service Added, 3rd United Flight
➢ Working to mitigate Emerald Kingdom, New Process for Managing Offers
➢ Met with 30 Board Members and Investors for Updates and Input
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EDC’s Selected Accomplishments – January – June 2017➢ Alta California Roundwork – 20 New Employees, Fire Support
➢ Secured Job credits for Bullert Electric’s New Build by Airport
➢ Valley Pacific – Increase Rail Service Availability, Use Permitting
➢ Continued Pursuit of D & S Family, LLC
➢ RFI Activity from State Accelerating – 3 last year, 4 already this year
➢ Developing Project Liquid, Project H2O
➢ Still Working on Project Varietals – Since April 2016, 7 Visits – Down to Under 10 Sites➢ Replaced Hope Seth with Split Approached, Todd Jones .5 FTE, Cloud Potential Contract
➢ Secured $10K/month free Google Adwords
➢ Started Grow Manufacturing Initiative – Shasta – 4 Meetings to date, Cloud Wise developing soft skill training
➢ Accelerated Expansion Use of SVH for Community Events
➢ Third Annual Startup Weekend Planning, Building up Startup Redding Organization
➢ Mead Hunt Conference – Speed Dated 5 Airline, Strategy Development for UA, AA, and Alaska
➢ Planning for Project Hometown
➢ Negotiated/Contracted with Oppsites – Web-based Site Marketing Database to generate leads
➢ EDC Website Content – Articles Local Businesses, SEO, Growing Hits, Website Redesign
➢ Tony Giovaniello Manufacturing Conference – Articles on Robotics, Insourcing – Supply Chain GC
➢ Social Media campaigns: EDC and SVH; FB, LI, Twitter
➢ One of 6 EDOs to present to Chinese Business Delegation in Sacramento
➢ Commercial Real Estate Broker’s Meeting @ SVH – February, Engaged Panattoni – Development Partner
➢ Building Brand with Go-Biz, Engaging with Assemblyman Dahle and Senator Ted Gaines
➢ Collaboration with Chamber, SBE, and Visit Redding/Shasta Cascade Wonderland
➢ Amplify Business Conference, Mexico – Import/Export Symposium
➢ Many Community Presentations: Realtors, Rotary, Lions, NBA, more – Joined Workforce Development Boards: RHS, Simpson
➢ Shasta Angels/SVH Process Alignment and Coordinated Mentoring
➢ Total Mentoring Hours = 75 Hours
➢ 4 Pitch Breakfasts, 3 Beer & Bytes with Programs
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EDC’s Objectives – July 2017/June 2018
➢ Close on Lease - 2017/2018
➢ Assist Captive Aire with Incentive Agreement, Assist Bullert Electric in New Construction
➢ Valley Pacific – Continue Building Rail Service Availability for Other Businesses
➢ Further Develop Opportunity with D & S Family, LLC
➢ Close on Project Varietals, Project Eagle, Project H20, Project Liquid, Project Spectrum
➢ Next Round of Telemarketing Calls (Lead Development)
➢ Continue to Expand Use of SVH for Community Events
➢ Third Annual Startup Weekend, Start Migration to Startup Redding, New CDBG Program/Marketing
➢ ATB Extension, 3 Airline Meetings, Adopted into Long Term, Multi-Destination Strategy of United or American
➢ In person meetings with all Board Members and Investors (2017)
➢ New Management System for Colliers and New EDC Driven Marketing Strategy for Stillwater
➢ Telecommuting-Free Lancer Strategy, Meetings with Google, Facebook, HP, Others – Marketing Material/Web
➢ Sales – Core Competency Development and Marketing
➢ Project Hometown Development and Deployment
➢ Re-architect Website, Mentor Database
➢ Continue Development of Grow Manufacturing Initiative
➢ New Marketing Material: Redding MSA/Shasta County, Come Home, Video/Granzellas
➢ State Incentive Lobbying
![Page 38: Investor’s Luncheon - Shasta EDC · Social Media campaigns: EDC and SVH; FB, LI, Twitter One of 6 EDOs to present to Chinese Business Delegation in Sacramento ommercial Real Estate](https://reader033.vdocument.in/reader033/viewer/2022053018/5f1f329b0a661c1a7869f549/html5/thumbnails/38.jpg)
Other Initiatives:
GMI – Shasta
Project Hometown
Inside Sales – Core Competency