March 2017

2Investors presentation - Strictly private and confidential

What is VelascaVelasca is a premium brand in the ‘affordable luxury’ menswear market.

Velasca wants to become the reference point for high-quality, handcrafted and affordable Made in Italy products. Shoes first and then other lifestyle products (belts, bags, leather accessories, apparel).

Our Mission

High quality Made in Italy Timeless style

Affordable price

High value Innovative communication

Content & Style advice

Our Philosophy

Our Story

Craftsmanship

3Investors presentation - Strictly private and confidential

Jacopo SebastioCo-founder

“I was working for a global banking corporation between London and Singapore and I couldn’t find beautiful lasting shoes that were also friends to my wallet. So I asked Jacopo and my brother Daniele to bring over a pair of handcrafted loafers from Italy when they’d come to Asia for their summer holidays. And that’s how Velasca was born..”

Enrico Casati - August 2012

The Initial IdeaVelasca was born to solve a personal problem: finding high-quality dress shoes without overspending.

Enrico CasatiCo-founder

Affordable luxury marketThere is a lack of a credible and affordable alternative to the old established footwear brands.

Italian Craftsmanship & InnovationIt is difficult for Italian craftsmen to exploit their talent online and expand into international markets.

Opportunities

Our Story

1

2

4Investors presentation - Strictly private and confidential

Our Products In Action99% of our customers said they would be happy to purchase again from Velasca*.

Enthusiastic fan base that happily refers friends and family to our website and

shops

*Data based on our customer surveys (July – August 2015) with more than 2K participants.

Our Products

5Investors presentation - Strictly private and confidential

Our Target ClientsVelasca targets a well-defined customer segment with high disposable income and good brand loyalty.

A Snapshot Of Our Customer

Between 25 & 55 years old

High disposable income (lawyers, bankers, architects, business owners, freelance professionals, etc.)

38%

38% purchases from

mobile: by tablet (15%) and

by smartphone (23%)

> 90% of our

customers are

male

Target Market & Positioning

>90%

6Investors presentation - Strictly private and confidential

Our Target StylesWe target three main styles and their combinations.

70% Business

Classic style

Sober colors

Standard models

Value oriented

25% Dandy

Outstanding style

Noticeable colors

Forward models

Style oriented

5% Hipster

Revisited style

Vintage colors

Non-classical models

Product oriented

Target Market & Positioning

7Investors presentation - Strictly private and confidential

Direct-To-Consumer Business ModelProduct focused start-ups in the US have achieved large scale by disrupting markets on a high value for money proposition with both an online and offline presence.

Bonobos(2007, US only)

Product focus: menswear

Everlane(2011, US only)

Product focus: womenswear

Warby Parker(2010, US only)

Product focus: eyewear

Business model

8Investors presentation - Strictly private and confidential

Our Value PropositionOur mission is to create and offer the highest quality at affordable prices.

Retail Price≈ € 200

High price

Low price

Retail markup

Production cost

VS

Price

Retail PriceFrom ≈ € 400 To = € 1.000

High price

Low price

Retail markup

Production cost

PriceMiddlemen

Wholesale margin

Shoe construction, raw materials, product design and finishings are comparable. What drives up the cost is the intermediation of the supply chain.

BENEFIT TO CLIENT

VELASCA TRADITIONAL LUXURY BRAND

Business model

9Investors presentation - Strictly private and confidential

Our PositioningVelasca is revolutionizing the men‘s footwear market with outstanding Made in Italy quality at affordable prices.

Low quality / priceratio for customer

Low quality High quality

High quality / priceratio for customer

New premium brands

Traditional luxury brands

Velasca’ s competitive field

Target Market & Positioning

10Investors presentation - Strictly private and confidential

Our Sales Channels (online)Our online platform works on all devices with a strong focus on lead generation and goal conversions while retaining a premium brand image.

45% of online sales from Italy but good conversion rates and promising sales from Europe and North America

100% Active on All Devices

Current Focus Expansion Target

Business model

11Investors presentation - Strictly private and confidential

Our Sales Channels (offline)Our Bottegas are designed to be welcoming shops within the central perimeter of the city in order to maximize cost-per-foot traffic.

Highlights

25 – 50 square meters

Warm and friendly environment

1 store manager + 1 shop assistant

400 pairs in stock

‘Try offline & Buy online’ approach in case inventoryis not available

2.2 km from the city centre

1.6 km from the city centre

ROME

MILAN

Business model

12Investors presentation - Strictly private and confidential

Our Professional TeamYoung and motivated team with strong business and technical skills.

Enrico CasatiCo-Founder

Ludovico BertèCreative director

Marco LacchiniOperations Manager

Roberto LacchiniCTO

Business model

Alessia GiordanoCustomer Care

Paola ParoloDigital Marketing Manager

Lorenzo VarasFront-End Developer

Chiara BonardiGraphic & Web Designer

Matteo TodiscoContent Manager

Jacopo SebastioCo-Founder

Alicia FerrariStore Manager -Milan

Francesca BerteiProduct Design Advisor

Giovanni PanzettaStore Manager - Rome

Daniele BiggiogeroFull-Stack Developer

Thank You