connected devices made simple

Hugo Fiennes, co-founder & CEO

June 27th, 2013

2

where we are now

For many years, the world looked at device connectivity as a hardware problem, and tried to solve it with new standards and new chips.

The thought appeared to be that if it was made cheaper, it’d catch on.

multiple wireless standards

protocol proliferation

nonexistent data integration

few compelling use cases

right now…

gatewayzigbee zwave 6lowpan

gateway

3

the problem is…

Manufacturers want to make better products; products which learn and evolve, which use the power of the Internet.This is hard without a platform to build on.

We are building this platform. We deal with everything end to end.

servers mgmt aprvl security stack tools protocols wifi mcu softwaredesign

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do it yourself

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with electric imp

4

our platform: in the device

Every device connects with WiFi, no gateway needed.

simple development

easy upgrades

optical configuration

one step setup

VM

imp OS

firmware

analog, digital, SPI, I2C,UART, PWM, CAN, etc

TLS-encrypted WiFiconnection to service

Customer code runs within a VM, with our OS taking care of I/O

our platform provides

5

our platform: cloud-side

Every device gets a cloud VM. APIs for everyone!

HTTP APIs

easy service integration

seamless phone connectivity

40

.

faster product evolution

benefits

6

a bit more detail…

We do embedded work in the imp, and cloud work in the cloud; there’s no reason to be parsing JSON on an embedded device…

Agent

imp cloud

imp API

the imp

virtual machine3RD party services

vendor’sserver

vendor’sapp

BlinkUp

your services and software(mandatory)

services and software provided by Electric Imp

vendor’s services and software(optional)

imp OS

firmware

imp IDE

imp Overview

imp Console

7

our hardware

two choices now: 2014

for add-on connectivity for built-in connectivity single chip wifi + soc

cellular variant

www.electricimp.com

connected devices made simple

9

web-based IDE

You can even develop & debug firmware with a Chromebook!

10

pretty dashboards

Vendors can monitor device activity, roll out new builds seamlessly, troubleshoot customer problems and more