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IOT@SOFTWARE AG THE PAST, PRESENT, FUTURE Eddie McDaid SVP Industry Solutions Berenberg Design Software Conference 2017 June 14, 2017 © 2017 Software AG. All rights reserved.

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IOT@SOFTWARE AG

THE PAST, PRESENT, FUTURE

Eddie McDaid

SVP Industry Solutions

Berenberg Design Software Conference 2017

June 14, 2017

© 2017 Software AG. All rights reserved.

2 |

OUTLINE

© 2017 Software AG. All rights reserved.

Software AG Overview 1. 3

Iot Market Overview 2. 8

Software AG and the Internet of Things 3. 13

Customer Stories 4. 29

Future Direction 5. 37

3 |

OUTLINE

© 2017 Software AG. All rights reserved.

Software AG Overview 1. 3

Iot Market Overview 2. 8

Software AG and the Internet of Things 3. 13

Customer Stories 4. 29

Future Direction 5. 37

© 2017 Software AG. All rights reserved.

Who Is

5 |

SOFTWARE AG A GLOBAL LEADER IN THE DIGITAL WORLD

GLOBAL 1000

70%

More than

2.5+ Users Developers

companies are customers of Software AG

MILLION

of the

MILLION 2+

© 2017 Software AG. All rights reserved.

MILLION €870 4.500

EMPLOYEES Globally Revenue

6 |

A PIONEER IN THE DIGITAL WORLD

© 2017 Software AG. All rights reserved.

DIGITAL BUSINESS PLATFORM – WITH FIVE KEY CAPABILITES

Event

processing

Adaptive

Decisions Visualization

& analytics

Pattern

detection

Predictive

Analytics

Process

discovery Process

monitoring

Business strategy

& planning

Customer

journey mapping

Design &

analysis

Risk & compliance

management

Audit

management

Portfolio

management

Enterprise

architecture

BUSINESS & IT

TRANSFORMATION

Process

automation

Application

development Case

management

Mobile

enablement

Task

management

Rules

management

Work

management

PROCESS

ANALYTICS &

DECISIONS Artificial

Intelligence

Dynamic

orchestration

Event routing

& storage

API

gateway

API

portal

Application

integration

B2B

integration

Cloud service

integration

IoT

integration Services

governance

INTEGRATION Master data

management

Big Data

integration

In-Memory data

management

Universal

messaging

Distributed

search

Compute &

analytics

IN-MEMORY

DATA

7 |

SOFTWARE AG IS A MARKET LEADER

© 2017 Software AG. All rights reserved.

HYBRID INTEGRATION

IN MEMORY DATA GRID

ENTERPRISE

ARCHITECTURE TOOLS

NOMINATED BY INDEPENDENT ANALYST FIRMS

STREAMING ANALYTICS

Aris & Alfabet webMethods Terracotta Apama

8 |

OUTLINE

© 2017 Software AG. All rights reserved.

Software AG Overview 1. 3

Iot Market Overview 2. 8

Software AG and the Internet of Things 3. 13

Customer Stories 4. 29

Future Direction 5. 37

9 |

THE IOT EXTENDS THE

REACH OF THE DIGITAL WORLD

INTO THE PHYSICAL WORLD

Gain insights into business performance and customer

needs like never before - allowing for significant

operational efficiencies and revenue growth

10 |

IOT MARKET

© 2017 Software AG. All rights reserved.

connected devices by 2020

50 billion in data generated per yr - 40 trillion Gb by 2020

40% Growth

Operating costs of key affected

industries could be impacted by IoT

$36 trillion

$1 trillion

Worldwide IoT revenue

projected by 2020

11 |

MARKET DYNAMICS AND KEY INDUSTRIES

© 2017 Software AG. All rights reserved. For internal use only

12 |

CUSTOMER BUSINESS GOALS IN IOT

© 2017 Software AG. All rights reserved. For internal use only

Offer higher-value

services with new

revenue models

“Assets as a

service” instead of

owned assets

Better customer

experience & new

engagements

Staying

competitive

New Business Models

Increase

operational

efficiency

Optimize use of

assets

Better reliability

of equipment Improve product

quality

Efficiency & Optimizations

13 |

OUTLINE

© 2017 Software AG. All rights reserved.

Software AG Overview 1. 3

Iot Market Overview 2. 8

Software AG and the Internet of Things 3. 13

Customer Stories 4. 29

Future Direction 5. 37

14 | © 2017 Software AG. All rights reserved. For internal use only

Key Findings

» Early market with huge opportunities

» Highly fragmented

» Intense competition

» No single vendor will dominate the IoT

market

» Difficult to navigate for end customers

15 |

WHAT IS NEEDED FOR AN END CUSTOMER IOT SOLUTION?

© 2017 Software AG. All rights reserved.

ERP

CRM

IoT Cloud Platform IoT Edge Platform /

Gateway IoT Endpoints Enterprise

Applications

SaaS

Need for an open and flexible IoT framework!

» There is no

commercial-off-the-

shelf end-to-end

IoT business

solution.

» “You don’t buy an

IoT business

solution, you have

to assemble and

build it.”

16 |

PLATFORM-DRIVEN SOLUTION ENABLEMENT

© 2017 Software AG. All rights reserved.

Customer IoT

Applications Asset Monitoring

for Railways

Condition-based

Predictive Quality

Management …

Hardware Infrastructure (Edge, Cloud, On-Prem)

IoT Platform Services

Enterprise

& Cloud

Integration

Device

Integration

IoT

Analytics

IoT Modeling &

Portfolio

Management

Solution

Accelerators Track & Trace Condition Monitoring …

IoT business solutions

bridge Information Technology (IT)

with Operational Technology (OT).

17 |

DIGITAL BUSINESS PLATFORM

© 2017 Software AG. All rights reserved.

PLATFORM SERVICES FOR THE INTERNET OF THINGS

Application

Integration

Big Data

Integration

Cloud Service

Integration

Business Strategy

& Planning

Design &

Analysis

Portfolio

Management

Enterprise &

Cloud

Integration

Event

processing

Predictive Analytics

Statistical Models

Visual

analytics

Pattern Detection

CEP & Rules

Artificial Intelligence

Machine Learning

IoT

Analytics

IoT

Modeling &

Portfolio

Management

Digital Business Platform Container

API

Portal

B2B

Integration

Device

Connectivity

Device

Management

Device

Integration

Device

Agents

Edge

Analytics

Ed

ge

Se

rvic

es

IoT Integration IoT Development

18 |

THE IOT MATURITY CURVE

Complexity

Inc

rea

sin

g V

alu

e &

RO

I

Disparate Sensors and Initiatives

Make Sense of Multitude of Inputs

Alert and suggest actions

to improve and correct

Automatically take

‘Corrective Actions’

Sense

Pan-Sensor Visibility

‘Actionability’

Automate

‘Actionability’

Query & Reporting Streaming Analytics Machine Learning

SOFTWARE

AG

STARTING

POINT

19 |

Data feeds Streaming Analytics Application Logic

Visual Alerts &

Analysis

Business

Processes

STREAMING ANALYTICS THE BASIC CONCEPT Analytics, Business

Rules, …

20 |

WERE DID WE START ON THE

© 2016 Software AG. All rights reserved.

THE IOT MATURITY CURVE

Time

Inc

rea

sin

g V

alu

e &

RO

I

Disparate Sensors and Initiatives

Make Sense of Multitude of Inputs

Alert and suggest actions

to improve and correct

Automatically take

‘Corrective Actions’

Sense

Pan-Sensor Visibility

‘Actionability’

Automate

‘Actionability’

Query & Reporting Streaming Analytics

Cumulocity

Machine Learning

SOFTWARE

AG

© 2017 Software AG. All rights reserved.

22 |

Open IoT platform with integrated device

management, analytics and application implementation

Cloud Native: Multi-tenancy, high level of

automation, self management

Efficiency in operations

Flexible deployment: cloud, on-premise, hybrid

Start in cloud, decide later Low Risk

Cumulocity Platform Foundation for a profitable IoT business

23 |

SOFTWARE AG IOT OFFERING TWO USAGE DIMENSIONS

© 2017 Software AG. All rights reserved.

9.12

IoT Framework

• Modular software building blocks

• On-premise, private cloud first

• Best-of-breed, multi-vendor

approach to avoid lock-in

• Flexible and extensible

• Focus on central IT

• Developer driven

IoT Cloud Service

• Out-of-the-box

• Cloud first

• From connectivity to

pre-defined solution accelerators

• Fast TTM

• Focus on business users

• Configuration driven

24 |

WERE DID WE START ON THE

© 2016 Software AG. All rights reserved.

THE IOT MATURITY CURVE

Time

Inc

rea

sin

g V

alu

e &

RO

I

Disparate Sensors and Initiatives

Make Sense of Multitude of Inputs

Alert and suggest actions

to improve and correct

Automatically take

‘Corrective Actions’

Sense

Pan-Sensor Visibility

‘Actionability’

Automate

‘Actionability’

Query & Reporting Streaming Analytics

Cumulocity Zementis

Machine Learning

SOFTWARE

AG

STARTING

POINT

25 |

EXTENSION OF STREAMING ANALYTICS

© 2017 Software AG. All rights reserved.

WITH DEEP LEARNING

26 |

EXPANDING THE ANALYTICS SPECTRUM ALL ANALYTICS ADD VALUE BUT ANSWER DIFFERENT QUESTIONS

Difficulty

Value

Descriptive

What

happened?

Predictive

What will

happen?

Diagnostic

Why did it

happen?

Streaming

What is

happening?

Machine Learning

Why will it happen?

27 | © 2017 Software AG. All rights reserved.

• Exploratory, ad-hoc analysis

• Few power users with domain and tool

expertise

• Blending (real-time and historical)

• Sharable visualizations

DIAGNOSTIC ANALYTICS

• Interactive, business-focused dashboards

• Real-time with historic data blending

• Rich set of data sources (DBP and external)

• Embeddable dashboards

DESCRIPTIVE ANALYTICS 2 1

VISUALISATION IN IOT IS CRITICAL FOR DISCOVERING NEW INSIGHTS

28 |

OPEN PARTNER ECOSYSTEM

© 2017 Software AG. All rights reserved. For internal use only

Hardware & Devices

System Integrators

& VARs

Technology,

Co-Innovation,

Associations Connectivity,

Security,

Infrastructure

29 |

OUTLINE

© 2017 Software AG. All rights reserved.

Software AG Overview 1. 3

Iot Market Overview 2. 8

Software AG and the Internet of Things 3. 13

Customer Stories 4. 29

Future Direction 5. 37

30 |

EXAMPLE:

© 2017 Software AG. All rights reserved.

UM AP

Source: Bosch

31 |

SERVICE: LOCATION AWARENESS

© 2017 Software AG. All rights reserved.

COOPERATION WITH BOSCH SOFTWARE INNOVATIONS

Monitor & analyze properties of geo-aware devices

For instance, if "location-aware" things cross pre-defined geo-fences or veer off route

Powered by Software AG’s Apama Streaming Analytics

Source: Bosch

32 |

LOCATION AWARENESS CLOUD SERVICE

1) Asset Monitoring for Railway Application

Cargo monitoring

2) Track & Trace

Monitoring of goods during transport

3) Active Parking Lot Management

Direct route to available parking spaces

4) Track my Tools

Monitoring of power tool inventory

© 2017 Software AG. All rights reserved.

OPPORTUNITIES FOR DOMAIN-SPECIFIC BOSCH SOLUTIONS

Source: Bosch

33 | © 2016 Software AG. All rights reserve

eConnect – Smart Bikes

34 |

Gardner Denver – Smart Air Compressors

35 |

The iron: air compressors

36 |

Telekom Cloud of Things is

powered by Cumulocity

37 |

OUTLINE

© 2017 Software AG. All rights reserved.

Software AG Overview 1. 3

Iot Market Overview 2. 8

Software AG and the Internet of Things 3. 13

Customer Stories 4. 29

Future Direction 5. 37

38 |

SOFTWARE AG ROADMAP FOCUS AREAS

© 2017 Software AG. All rights reserved.

1

Ease of Use 1

Cloud friendliness

Web-based end user UI

Connectivity to partners

Solution Accelerators

1

IoT Analytics 2

AI/Predictive Analytics

Edge Analytics

Business Dashboards

Visual Analytics

Community & Market Presence

1 Nurture community

IoT Development Kit

Co-innovation

Partner ecosystem

3

1

4 Platform Integration

Cumulocity integration with

• Apama, wM, ARIS, Alfabet

Digital Event Services

Use of Terracotta DB

39 | © 2017 Software AG. All rights reserved.