Lesley De Beuckeleer

Market Researcher

De Lijn: Communicating the future

Intensive Program 2012

14/02/2012

15/02/2012

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Communicating the future

Question

How will/should De Lijn communicate with her passengers?

Goals

- Use less paper

- Sustainable communication

- Sustainable products

- More people using public transport through better

communication

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Communicating the futureInformation

- Which information should our passengers get?

- At home

- At the bus stop

- On the bus or tram

- At their destination

- How should they get this information?

- On which devices?

- What should these devices look like?

- How do these devices work?

- Keep in mind to work within the house style of De Lijn

- More info on: www.delijn.be -> ‘over De Lijn’ -> ‘huisstijl’

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Communicating the future

Communication De Lijn

How it is

How it will be

How it should be

IP 2012 – De Lijn Communicating the future

How it is

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Communicating the future

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Communicating the future

How it is

The internet: www.delijn.be

Communicating the future

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Bus stop post

At the bus stop

How it is

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Communicating the future

At the bus stop

How it is

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Communicating the future

You can find more information on our current communication on the internet.

www.delijn.be -> ‘Over De Lijn’ -> Huisstijl

How it is

RISE

How it is and will be

Work in progress

Communicating the future

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15/02/2012 IP 2012 – De Lijn Communicating the future

‘Plug-in’ routeplanner (external websites)

Electronic newsletter - line disruptions

Mobile routeplanner (m.delijn.be)

iPhone app

Integration data De Lijn in Google

Integration data De Lijn in Navteq

Notifications of line disruptions at the bus stop

Communicating the future

How it is and will be

Work in progress

Mobile routeplanner (m.delijn.be) & iPhone app

15/02/2012 IP 2012 – De Lijn Communicating the future

Communicating the future

How it is and will be

Work in progress

Realtime info on smartphone and on the internet

15/02/2012 IP 2012 – De Lijn Communicating the future

Communicating the future

How it is and will be

Work in progress

Tickets

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Communicating the future

How it is

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Communicating the future

How it is

On the bus

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Communicating the future

A new ticketing system – MOBIB-cardHow it will be

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Communicating the future

How it will be

How it will be

Communicating the future

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INTERFACE

Interactive user interface

Adjustable identity

TOUCHSCREEN

Electronic component

Non-contact reader

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How it will be

Communicating the future

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8” screen with

Projected capacitive touch

Lock

Data cassette holder

Smartticket holder

Calypso reader

with contact interface

Non-contact reader

Passenger display

Speaker

Communicating the future

How it will be

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Communicating the future

On-board computer

How it will be

Front-end Back-endHow it will be

Communicating the future

22

IP 2012 – De Lijn Communicating the future

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Modular

• Main unit

• Cash unit

Cash unit

• Coins

• Banknotes

Main unit

• Touchscreen

• Ticket dispenser

• Payment terminal

How it will be

Communicating the future

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How it should be… ?

Communicating the future

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Communicating the future

Thank you for your

attention.