ipsos 25 years in mena

Ipsos MENA, Middle East and North Africa’s number

one research company

SUCCESSYEARS OF

CELEBRATING

25 Ipsos Algeria2 Rue Oubad Said Draria, Algers, AlgeriaTel & Fax: 213-21-307893E-mail: [email protected]

Ipsos BahrainAdliya Ave., Manama, BahrainTel: 973-17-827344 Fax: 973-17-827194E-mail: [email protected]

Ipsos EgyptCornish El Nile, Cairo, EgyptTel: 20-2-25286815 Fax: 20-2-25286809E-mail: [email protected]

Ipsos IraqNaz City, Bldg E, Gulan Str., Erbil, IraqTel: +964-662588080E-mail: [email protected]

Ipsos JordanWasfi Al-Tal Str., Amman, JordanTel: 962-6-5697193 Fax: 962-6-5697196E-mail: [email protected]

Ipsos KSATahlia Str., Jeddah 21332, KSATel: 966-2-6655284 Fax: 966-2-6654781E-mail: [email protected]

Ipsos KuwaitBoubyan Bank Bldg., Beirut Str., KuwaitTel: 965-2-2626025 Fax: 965-2-2626019E-mail: [email protected]

Ipsos LebanonIpsos Bldg., Dekwaneh, Beirut, LebanonTel: 961-1-494136 Fax: 961-1-502643E-mail: [email protected]

Ipsos Morocco16 Asphodeles Str., Casablanca, MoroccoTel: 212-522-985702 Fax: 212-522-985722E-mail: [email protected]

Ipsos Pakistan181, Str. 68, F-10/3, Islamabad, PakistanTel: 92-51-2210815-8 Fax: 92-51-2210819E-mail: [email protected]

Ipsos Qatar223 IBA Bldg, C Ring Road, Doha, QatarTel: 974-44010666 Fax: 974-44667357E-mail: [email protected]

Ipsos Tunisia1 Rue Ahmed Amine, La Marsa, TunisiaTel & Fax: 216-71-747740E-mail: [email protected]

Ipsos UAEDubai Media City, Dubai, UAETel: 971-4-4408980 Fax: 971-4-4408981/2 E-mail: [email protected]

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IpBoTeE-

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Additional countries covered: Afghanistan, Iran, Libya, Oman, Sudan, Syria, Yemen

Ipsos MENA

www.ipsos.com

@IpsosMENA

Letter from Edouard MoninChairman & CEO, Ipsos MENA

Edouard MoninChairman & CEOIpsos MENA

2

Ipsos: One activity, six specializations

Ipsos Public AffairsThe Social Research and Corporate Reputation Specialists

Ipsos MarketingThe Innovation and Brand Research Specialists

Ipsos ASIThe Advertising Research Specialists

Ipsos LoyaltyThe Customer and Employee Research Specialists

Ipsos ObserverThe Survey Management, Data Collection and Delivery Specialists

Ipsos MediaCTThe Media, Content and Technology Research Specialists

Ipsos Observer is the global practice within the Ipsos group specialized in Survey Management, Data Collection and Data Delivery for clients across all sectors. Our teams of professionals identify the best solution for your business issue and work with you to determine the most relevant fielding methodology, always keeping in mind your price thresholds, without compromising quality

Ipsos ASI is measurement of the effectiveness of marketing communications for nearly 50 years (Preview House starting in 1963) based on a unique experience with more than 95,000 tests to date, more than 7,500 per year in the world. Offers a full range of advertising research: from copy-testing to brand equity through Tracking

Ipsos Marketing offers simple, intuitive solutions built on powerful philosophies and always linked to business outcomes. We help our clients uncover people insights and motivations on their markets, innovate and position their brands, and maximize sales to get the best return on investments.

Ipsos MediaCT helps clients make connections in the digital age. We are leaders in measuring and understanding how consumers access, use and respond to media content across platforms. Our global expertise covers audience measurement, content research and a custom research portfolio that includes tools for digital passive measurement, brand equity and content testing

Ipsos Public Affairs teams around the world conduct research on public policy issues and on the attitudes and behaviors of citizens and consumers. Our goal is to help our clients manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, and enhance communications. We provide clients with information that helps them understand how they can build efficient and effective policies, programs, communications strategies, and marketing initiatives.

Ipsos Loyalty is the global leader in customer experience, satisfaction and loyalty research with over 1,000 dedicated professionals located around the world. Our creative solutions build strong relationships which lead to better results for our clients. This has made us the trusted advisor to the world’s leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships

IsaW

m

ts

t

Measurement of advertising effectiveness

Ipsos

Media and Technology

Marketing and Innovation

Fieldwork & Data processing

Customer and Employee relationship

management

Opinion and Social Research

23

Ipsos’ key milestones

The following are some of the key events in the company’s 25-year history

Ipsos’ key milestones


Didier Truchot

launches Ipsos in Paris

Jean-Marc Lech

joins Ipsos

Edouard Moninfounded Stat in

Beirut in 1988 and became part of Ipsos in 1992

First acquisitions outside France: Ipsos becomes a

European company

First acquisition outside Europe: Ipsos builds its

worldwide network

Ipsos lists its shares on the stock market

(today’s Eurolist of Euronext)

Ipsos acquires Synovate, making

it No. 3 in Research worldwide, and

No. 1 in the MENA region

1975 1982 1990 1992 1997 1999 2011

1988 Stat established in Lebanon

1992 Association with Ipsos group begins

1995 Holding of Stat-Ipsos established in France, dedicated to expand Ipsos in the MENA region

1996 Office in Syria opens

1997 Office in Kuwait opens

1998 Office in Jordan opens

2000 Office in the UAE opens

2001 Office in Saudi Arabia opens

2002 Office in Bahrain opens

2006 Office in Egypt opens

2006 Office in Iraq opens

2009 Office in Morocco opens

2011 Office in Pakistan opens

2011 Combination of Ipsos and Synovate and Ipsos MENA, becoming the number one research

company in MENA. Algeria and Tunisia offices became part of Ipsos MENA

2012 Office in Qatar opens


3

Brochure Ipsos FINAL.indd 3 6/20/13 2:14 PM

Ipsos MENA by numbers

What we offer

4,000

The number of team members who have been part of the Ipsos MENA family since the beginning

Ipsos MENA by numbers

What we offer

Why Ipsos MENA?

15The number of countries in which Ipsos MENA is established as a fully

fledged research company, covering the entire MENA region in more than 20 countries

Our specializations are served by six global brands recognized in all major markets:• Ipsos ASI The Advertising Research Specialists• Ipsos Marketing The Innovation and Brand Research Specialists• Ipsos MediaCT The Media, Content and Technology Research Specialists• Ipsos Public Affairs The Social Research and Corporate Reputation Specialists• Ipsos Loyalty The Customer and Employee Research Specialists• Ipsos Observer The Survey Management, Data Collection and Delivery Specialists

• We offer a complete range of integrated research services • We have access to Ipsos groupÕ s global know-how and methodologies, and we exploit

our vast international network • We benefit from internal training procedures with the Ipsos group • We have an advanced, well-structured Operations department and apply strict field

control techniques• We have the biggest Online panel in the MENA region• We have 38 years of research knowledge in the world and 25 years of active

experience in the Middle East and North Africa • We offer software-based client solutions

5,000

The number of Ipsos MENA clients over 25 years

15 million The number of interviews Ipsos MENA conducted in the past 25 years

4


Jean-Marc Lech, Didier TruchotCo-Presidents of Ipsos Group

Ò The Middle East and North Africa region, led by Edouard Monin, has always held a special place within Ipsos.A special teamÉ .More than a team, Edouard has success-fully set up a close and strong group of tough passionate experts. They have been partners for years, loyal to Ipsos and to their clients, staying true to IpsosÕ core ambition to become our clientsÕ preferred suppliers in our chosen areas of specialization.In a special regionÉ .In a region that constantly faces and overcomes huge challenges, they see opportunities where others see difficul-ties. This group of experts of exceptional quality is always ready to experiment and push the boundaries of research and insights. Working with special clientsÉ .In a fast-growing market, MENA clients are requesting a high quality of execution and permanent innovation. These needs lead and inspire Ipsos. Looking back at what we have built to-gether to become the market leader and confident in the opportunities that lie ahead for our business, we are particular-ly proud to celebrate 25 years of success with our MENA partners and friends.Ó

Laurence StocletDeputy CEOCFO, Legal and ITÒ This year will mark an

achievement of the deployment of Ipsos global ERP system (called Symphony) across all countries in the MENAP re-gion and in the rest of the world. Thanks to the hard work of Ipsos global and re-gional Management Information Systems teams, we now have the tools in place to help better manage our client projects across the region and across the world. Our regional and global projects represent 50 per cent of Ipsos activity and it defini-tively was a top priority for Ipsos to deploy such a tool. Ò

Carlos HardingDeputy CEO, Corporate Development

Ò Dear Edouard and the Ipsos MENA Team: 25 years already. What a nice jour-ney, since we first met in 1991. What you have done in this period of time is really impressive. Not easy starting in Lebanon when it was not only a hard time to start a business, particularly aiming at becoming a regional leader, but also doing what in other places of the world was just normal. Since that time we have been working to-gether and achieved your objective; it has been hard work, but with a lot of fun, and today, thanks to the contribution of the teams you have led during these years, we are the largest research organization in the region, with presence and leader-ship in 15 countries. Ipsos MENA is not only a success in the region, but also an important part of Ipsos success on a glo-bal base, offering our specialized fields of services to our global and local clients. I am certain that this journey will contin-ue to bring new and better services with our commitment of delivering the best of ourselves and continue being Proud to be Ipsos.Ó

Yannik CariouCEO, Ipsos MediaCTÒ I am really impressed by

Ipsos MENAÕ s pioneering spirit, espe-cially in the media industry. There was no challenge it was afraid of and did not deliver against. Even more striking to me is the fact it never fell asleep nor became an arrogant leader. Customer service and innovation are always entrenched in their minds, and they will for sure keep structuring the information on thriving media industries in the region. I often quote them as inspiring examples throughout the world.Ó

Pierre Le ManhChairman and CEO Ipsos Marketing, and CEO North America

Ò Ipsos MENA is close to my heart. Its leaders are dedicated entrepre-neurs who are professionals who have a long experience in our industry, a total dedication to our clients, an in-depth knowledge of their beautiful region, the transformation of its societies and its economies. They are also incred-ibly passionate people, who make their teams feel they are part of a family. They have always made me feel this way as well, and I am grateful for such a com-bination of high business standards and personal bonds.Ó

Shane FarrellCEO MENA, Europe, & Sub-Saharan AfricaÒ Since my inception at Ipsos

in 2002, the MENA team with their success in the region has always stood out as one of the highest performing units within the Ipsos group. And I am happy to say this is still the case today. I think it is the com-bination of entrepreneurial flair, expertise and knowledge of the region, together with a great team spirit, that has kept them out in front as the #1 agency in the region. I would like to thank you all for your continuous support, hard work and dedication. We are very proud to assert that Ipsos in the MENA region holds the leading position on the market and believe this will bring us to even greater heights as the business continues to evolve.Ó

Brian GrosschalkHead of Presidents’ OfficeÒ My warm best wishes to my Ipsos colleagues in the

MENA region on reaching this auspicious milestone. The Ipsos MENA story has been one of successful growth and de-velopment over its first 25 years. It’s been an exciting, eventful journey, and IÕ ve been privileged to share part of it with Edouard and his team; hereÕ s to contin-ued success over the next 25 years.Ó

Ò The Middle East and North Africa region, led by Edouard Monin, has always held a special place within Ipsos.A special teamÉ .More than a team, Edouard has success-fully set up a close and strong group of tough passionate experts. They have been partners for years, loyal to Ipsos and to their clients, staying true to IpsosÕ core ambition to become our clientsÕ preferred suppliers in our chosen areas of specialization.In a special regionÉ .In a region that constantly faces and overcomes huge challenges, they see opportunities where others see difficulties. This group of experts of exceptional quality is always ready to experiment and push the boundaries of research and insights. Working with special clientsÉ .In a fast-growing market, MENA clients are requesting a high quality of execution and permanent innovation. These needs lead and inspire Ipsos. Looking back at what we have built to-gether to become the market leader and confident in the opportunities that lie ahead for our business, we are particular-ly proud to celebrate 25 years of success ly proud to celebrate 25 years of success with our MENA partners and friends.Ó

achievement of the deployment of Ipsos global ERP system (called Symphony) across all countries in the MENAP re-gion and in the rest of the world. Thanks to the hard work of Ipsos global and re-gional Management Information Systems teams, we now have the tools in place to help better manage our client projects across the region and across the world. Our regional and global projects represent 50 per cent of Ipsos activity and it definitively was a top priority for Ipsos to deploy such a tool. Ò

Twenty-five years together

5


Campbell FitchGlobal Human Resources DirectorÒ It is clear that the MENA region has a special recognition and respect in the Ipsos family due to the close-knit com-munity which has been built through EdouardÕ s strategic leadership and di-rection. The esprit de corps that ex-ists is more than just cultural ... itÕ s personal and the team ethos has been created and hence the continuous suc-cess story for the team and our clients and colleagues.Ó

Darrell BrickerCEO, Ipsos Public AffairsÒ IpsosÕ s success in the Mid-

dle East is enviable. Not only is the busi-ness a financial success, its coverage of the region and professionalism is second to none. What has been especially im-pressive is the expansion of the Ipsos spe-cialization strategy in the region. While this is most prevalent for MediaCT, even Public Affairs is now finding opportunities in the region. It’s been a fantastic quarter century for Ipsos Middle East. The Ipsos Public Affairs team wishes our Ipsos Mid-dle East colleagues the very best during this very significant anniversary. We all look forward to being part of your next 25 years of success.Ó

Ged Parton CEO, Client Relationships Ò Working with Ipsos MENA

has been an extremely positive experi-ence. They have shown great determi-nation to win business and a very client- focused service approach that has proven to be successful. One particular example is the work we have been do-ing in the region with ITG. The regional research manager at the client is stead-ily increasing her business with us in MENA, with three trackers and some Qual/Quant adhoc work being won at the end of last year. Mansoor Siddiqui and his team have been doing some great work to increase the relationship with the client and have shown the great cross team orientation that seems to be typical of the MENA teams. I look forward to building further relationships across the region.Ó

Henri WallardDeputy CEO and Chairman Ipsos Loyalty, Ipsos MediaCT,

Ipsos Public AffairsÒ I have been delighted to have worked with the MENA region over the past ten years since I joined Ipsos and delighted to offer these greetings on the occasion of their 25th anniversary. In that time I have seen the Middle Eastern region go from strength to strength, with a network that now embraces all corners of this rapidly advancing part of the world. I have worked closely with regional leaders such as Mus-tapha Tabba for Loyalty and Elie Aoun for MediaCT. Their level of professionalism and reactivity makes doing business with MENA a genuine pleasure. I congratu-late Edouard and his team on their many achievements and the solid reputation they have built over these 25 years, com-bining entrepreuneurial spirit and drive of innovation. You can be very proud of the growth you have achieved in these years and it is, on a personal side, a real pleasure to work with you and your team.Ó

Lauren DemarDeputy CEO, Ipsos Marketing

Ò It has been a pleasure to work with Ipsos MENA and see our Ipsos Marketing specialization grow signifi-cantly over the past five years in the re-gion. This growth is a testament not only to our strong teams, but also to our client partners, who increasingly have an interest in gaining consumer insight in the region. We recently conducted two important cli-ent events Ð one in Morocco and one in Dubai Ð on Ò The Secrets to Award Winning InnovationÓ to launch our new Innovation & Forecasting Practice, Ipsos InnoQuest. Both events were well attended by our most important clients, and very profes-sionally organized by our MENA team.Ó

Lifeng LiuCEO APACÒ Congratulations on the 25th of anniversary of Ip-

sos in MENA! I am very glad that Ipsos business is do-ing very well in MENA, and your teams in MENA have been helping our clients from APAC a lot. Thank you all very much.Ó

Liz MuschCEO, Ipsos ASIÒ Working with the MENA region since I joined Ipsos

has been extremely enriching. First, of course, the people are lovely, open, with lots of creative ideas. And to see how the region has evolved politically over the past couple of years has been both scary and fascinating. It clearly impacted our business, and the business of our clients. The courage and optimism of our leaders is noteworthy as I believe many others would have difficulty living and working with such incertitude and violence near-by. Happy anniversary to Ipsos MENA and my many friends there. A happy, successful, 25 more.Ó

Ralf GanzenmuellerCEO, Ipsos Loyalty Ò MENA, and in particular

the UAE, is often referred to in Germany as the Ò † bermorgenlandÓ (Day after To-morrow Land). I visited Dubai for the first time this year on my way to the Ipsos Global Conference in Delhi. And now I fully understand why more and more German companies need market data from this region. Trust me. It is very reas-suring to know that we can provide this data, reliable data one can base decisions on, for such a fast-developing and chang-ing region by the undisputed long-lasting market leader Ipsos MENA. It gives us a lot of confidence in our services out of your region.Ó

Alex Grš nbergerCEO, LatAmÒ I love Ipsos for the great

spirit, entrepreneurship, curiosity, creativ-ity and can-do attitude. My great friends in MENA showed me how you can live all these values while having a lot of FUN. Happy Birthday. Long live Ipsos MENA.”

Ò I have been delighted to have worked with the MENA region over the past ten years since I joined Ipsos and delighted

Campbell FitchGlobal Human Resources DirectorÒ It is clear that the MENA region has a special recognition and respect in the Ipsos family due to the close-knit com-munity which has been built through EdouardÕ s strategic leadership and di-rection. The esprit de corps that ex-ists is more than just cultural ... itÕ s personal and the team ethos has been created and hence the continuous suc-cess story for the team and our clients cess story for the team and our clients and colleagues.Ó

dle East is enviable. Not only is the busi-ness a financial success, its coverage of the region and professionalism is second to none. What has been especially im-pressive is the expansion of the Ipsos spe-cialization strategy in the region. While this is most prevalent for MediaCT, even Public Affairs is now finding opportunities in the region. It’s been a fantastic quarter century for Ipsos Middle East. The Ipsos Public Affairs team wishes our Ipsos Mid-dle East colleagues the very best during this very significant anniversary. We all look forward to being part of your next 25 years of success.Ó

has been an extremely positive experi-ence. They have shown great determi-nation to win business and a very client- focused service approach that has proven to be successful. One particular example is the work we have been do-ing in the region with ITG. The regional research manager at the client is stead-ily increasing her business with us in MENA, with three trackers and some Qual/Quant adhoc work being won at the end of last year. Mansoor Siddiqui and his team have been doing some great work to increase the relationship with the client and have shown the great cross team orientation that seems to be typical of the MENA teams. I look forward to building further relationships across the region.Ó

6


7


Elie AounPresident MediaCT,Ipsos MENAPÒ 25 years already for

which I have personally spent 21 years with Ipsos MENA. People are calling us now veterans in media research, but we never felt younger. It started in Lebanon and then I participated in the growth and the expansion all over the region. A lot of happy moments mixed with a few sad ones, but we never lost the enthusiasm of doing something new. Perfectionist by nature, I learned that one should, every once in a while, look back to see, cherish and recognize the achievements done; this will bring satisfaction I have been toldÉ . And every time I do that, I feel how much we have achieved, from a very small team that started in Lebanon, to this big team operating now in the region. I humbly feel that we have done a lot to this industry, and we are surely leaving a big influence and huge mark in the research industry, serving all types of clients, mainly media. I canÕ t feel more proud of being part of all of this, and however big we are now, we are still like a small family, and I canÕ t but remember when it all started, a few people with Eddy, sharing his vision and dream, made it our dream and our achievement. Happy 25th Anniversary Ipsos MENAÉ My home.Ó

Mustapha TabbaÕCOO, Ipsos Loyalty MENAÒ ItÕ s been 17 years..

ThatÕ s when I met Edouard in Amman, in my small office for the first time. Our contact was Paul Sader, the head of Saatchi & Saatchi Jordan back then. At that time, I was 29 and Eddy was 34 Ð no calculators please!! We had both been in the business for years, yet that meeting was “chemistry at first sight. That was

then, and now after adding several zeros on the regionÕ s TO, several digits in the pool of the MENA staff and 11 new markets, making us 15 countries strong, Ipsos MENA celebrates its 25th Anniversary. On a personal front, it has been a ride of a lifetime, a trip of achievements and a journey of intellectual development. Thank you Ipsos, thank you Eddy. LetÕ s strap on for another 25 yearsÉ I promise you that I will try to be in that 50th Anniversary, not sure if I will remember how to get there. Congratulations Ipsos MENA.Ó

Joseph HabreCOO, Ipsos Observer

MENAÒ Life is about choices

we make along the way, and most of the time we hope that we made the right one. Seventeen years ago I made a choice, which was not one that 99 per cent of people will make if in my place in Lebanon, but I had a feeling that this was not only the right choice, this was the essential one. I am still here after these years, because being number one is very addictive, and when this level of addiction is reached, it is difficult to let go, especially when surrounded with wonderful people you cannot but get attached to.Ó

Bassam AssaadCHRO, Ipsos MENA Ò It is nearly eight years since I joined Ipsos. ItÕ s

Ipsos, what more can I say? ItÕ s my second family. Throughout my years at Ipsos I have felt nothing less than the place I want to be. Thanks to the great team and dedicated colleagues, Ipsos has become a place I enjoy and look forward to every day. It is my pleasure to be part of such an organization where professionalism, hard work and commitment co-exist. Congratulations for the 25 years of growth and all the

best for the years to come... Cheers.Ó

Christian SaabGeneral Manager, AGB Ipsos Stat Lebanon

Ò I have been honored to work with Ipsos and especially the MENA team during the past 15 years. The journey we have been taken through has promulgated an outstanding leadership in the market research industry, where Ipsos has earned respect for its in-depth knowledge and expertise and, above all, the integrity and values that are at the heart of our efforts. I commend Ipsos through EddyÕ s vision, wisdom, and commitment to building research in the MENA region, and look forward to working with you in the years ahead. On behalf of my colleagues, we send hearty congratulations on the occasion of the 25th anniversary of Ipsos MENA.Ó

Francois MaresquierCFO, Ipsos MENAÒ Is it possible to do serious work, grow by 10 per

cent and have fun at the same time? Welcome to Ipsos MENAÉ After only two months in the job, thatÕ s how I feel today, surrounded with smiling people eager to teach me that SBL doesn’t stand for State Basketball League and who accept at the same time that finance can be business friendly and fun too (not always an easy sell, I admitÉ) . So itÕ s just great to be part of the team.Ó

Rahif KayalCOO, Ipsos Marketing MENAÒ It become very clear

from the moment I started at Ipsos, in late 2009, that Ipsos MENA was a focal point for a culture and an environment that allows people to come together and do amazing and exciting research. Ipsos MENA encourages people

which I have personally spent 21 years with Ipsos MENA. People are calling us now veterans in media research, but we never felt younger. It started in Lebanon and then I participated in the growth and the expansion all over the region. A lot of happy moments mixed with a few sad ones, but we never lost the enthusiasm of doing something new. Perfectionist by nature, I learned that one should, every once in a while, look back to see, cherish and recognize the achievements done; this will bring satisfaction I have been toldÉ . And every time I do that, I feel how much we have achieved, from a very small team that started in Lebanon, to this big team operating now in the region. I humbly feel that we have done a lot to this industry, and we are surely leaving a big influence and huge mark in the research industry, serving all types of clients, mainly media. I canÕ t feel more proud of being part of all of this, and however big we are now, we are still like a small family, and I canÕ t but remember when it all started, a few people with Eddy, sharing his vision and dream, made it our dream and our achievement. Happy 25th Anniversary Ipsos MENAÉ My home.Ó

ThatÕ s when I met Edouard in Amman, in my small office for the first time. Our contact was Paul Sader, the head of Saatchi & Saatchi Jordan back then. At that time, I was 29 and Eddy was 34 Ð no calculators please!! We had both been in the business for years, yet that meeting was “chemistry at first sight. That was

In their wordsThe Ipsos MENA family reflects on what it means to be Ipsosian

8


to think outside the box and to challenge the status quo. It’s an organization that fosters a happy hard working environment, which has quickly became the agency of choice for most researchers in the market. Overall, the foundations are in place for Ipsos MENA to celebrate its 50th anniversary in 25 years.Ó

Mohammed MinawiGeneral Manager,Ipsos JordanÒ Having now spent more

than a decade with Ipsos MENA, today I look back at these years with pride at being part of this great institution, and part of this brilliant family of talented individuals whose contributions have made Ipsos MENA what it is today: a leader in its field across the MENA region. I am very happy to have been part of Ipsos MENAÕ s growth during this period and, on its 25th anniversary, I wish Ipsos MENA more prosperity and growth for many years to come. Happy 25th Anniversary Ipsos MENA.Ó

Babar Abdul Sattar Managing Director, Ipsos Pakistan Ò Joining Ipsos Group

a couple of years back has blessed me with three precious gifts simultaneously. Firstly, warmth of Ipsos MENA family members, at all levels in various functions lured me right from the beginning of my career here. I would always cherish the generous support I got from Eddy and Bilal Kaissi. Secondly, I believe that my intellectual curiosity has finally discovered Ô a homeÕ like Ipsos which has tremendous acumen and superior frameworks to understand and predict human behaviors and thatÕ s what I really love getting indulged into. Thirdly, I feel belonging to an entity led by visionary leadership whose enterprising spirit truly resonates with my own. May God help Ipsos grow further in global ranking while maintaining its professionalism and higher standards.Ó

Ali MuharremogluManaging Director,

Ipsos UAEÒ Congratulations to Ip-

sos MENA on its 25th anniversary. In Ipsos MENA I feel like part of a fam-ily that strives to achieve excellence in research. Ipsos MENA is full of great talents and great clients with long-lasting relations. Most impor-tantly research is taken very serious-ly at Ipsos MENA and every research project creates excitement among our peers. With such an enthusias-tic approach to research, I am very sure Ipsos MENA will celebrate many more anniversaries like this. Proud to be part of the dynamic Ipsos MENA family.Ó

Nabil AbouzaidGeneral Manager, Ipsos MoroccoÒ Happy birthday Ipsos

MENA. My best wishes for long-lasting success and prosperity, after 25 years of true leadership of the research industry across the region. My journey with Ipsos started 15 months ago, but I feel like I have been part of the Ipsos family for the past 15 years, enjoying dealing with very passionate and professional people and fully embracing the values of the company. Proud to be Ipsos.Ó

Elie NawarManaging Director,Ipsos Qatar & IpsosBahrain

Ò Growing within Ipsos over the past 20 years, which represents half of my life, is unforgettable. Having a mentor with a calibre like Edouard was the steam that kept me going for the whole nine yards... It is true that companies have a formal organizational structure, but the most important is the everyday relationship of the people working from their heart giving without asking in return. Happy anniversary Ipsos MENA, happy anniversary Ipsosians.Ó

9


Amir FahimManaging Director,Ipsos KuwaitÒ Having spent more

than two years with Ipsos; I can simply summarize my experience so far as: Implausible. Before joining Ipsos and working on the client side, I have dealt with many research agencies, but all of them lacked to provide me as a client with insights and clear recommendations. On the other hand, I always used to admire Ipsos MENA for its discipline, expertise, and the high level of team collaboration. During my seven-year relationship with them and being a very demanding client, they have never failed to deliver. When I was offered the chance to be part of the Ipsos family, I did not hesitate to accept the opportunity. The decision proved to be 100 per cent in its place and I am now proudly a member of the Ipsos family. Proud to be Ipsos.Ó

Samir TassManaging Director,Ipsos KSA Ò I have been with Ipsos

for approximately one-and-a-half years, and during this short period of time I have learned more about diligence, professionalism and team-work than I have in my 25-year career. Ipsos is not only the home of researchers and a high-tech international company, Ipsos creativity and values enhance the knowledge and maturity of its employees to create efficient and innovative solutions for complex problems. The Ipsos organization is a team of leaders who undertake brave decisions and work together to further an international, strong, and healthy corporation.Ó

Jean-Francois Meyer Managing Director,

Ipsos Maghreb regionThe Caribbean, Europe,

Central AmericaÉ and now the MENA regionÉ Within Ipsos I have seen many countries, met many people and faced many challengesÉ Ipsos has grown up, Ipsos MENA has grown up. With our clients and

partners we constantly evolve to adapt to a changing world. However, one thing did not change and will not change, because it is the very heart of our DNA: we listen and respect our clients; we listen and respect our teamsÉ In my view, these are very good reasons to be proud to be Ipsos.Ó

Ghassan HammoudeIT Director, Ipsos MENAÒ I understand business

growth.. Ipsos MENA was one; I was once a beginner before I grew with this companyÕ s evolution. When I started working with Ipsos Lebanon in July 1998, two things made me believe it is the right company for my future:1- The family spirit which made me feel secure about my future and people I am working with2- The business management wis-dom, which throughout led me to aspire to success and to progress my journey withinAfter 15 years, I am happy to say that I made the right decision to be-come part of the Ipsos family. The ongoing progress gave me the op-portunity to grow within my field and to become one of those people who had an essential role in open-ing all Ipsos offices across the re-gion. I will always be a proud mem-ber of Ipsos. Thanks to our CEO for the professional environment he has provided.Ó

Eva Abi AzarAdministration Manager, Ipsos LebanonÒ I started my career with

Ipsos in 1992 after 18 years of experi-ence in administration with other well-known companies. However, the work with Ipsos was really new and it made me feel like a beginner, discovering a new world of business that I ignored completely. The adventure was really interesting because now I feel that I put maybe a small stone in a huge building called Ipsos. Although small, it was an important support (I hope) to maintain this huge building.Ó

than two years with Ipsos; I can simply summarize my experience so far as: Implausible. Before joining Ipsos and working on the client side, I have dealt with many research agencies, but all of them lacked to provide me as a client with insights and clear recommendations. On the other hand, I always used to admire Ipsos MENA for its discipline, expertise, and the high level of team collaboration. During my seven-year relationship with them and being a very demanding client, they have never failed to deliver. When I was offered the chance to be part of the Ipsos family, I did not hesitate to accept the opportunity. The decision proved to be 100 per cent in its place and I am now proudly a member of the Ipsos family. Proud to be Ipsos.Ó

for approximately one-and-a-half years, and during this short period of time I have learned more about diligence, professionalism and team-work than I have in my 25-year career. Ipsos is not only the home of researchers and a high-tech international company, Ipsos creativity and values enhance the knowledge and maturity of its employees to create efficient and innovative solutions for complex problems. The Ipsos organization is a team of leaders who undertake brave decisions and work together to further an international, strong, and healthy corporation.Ó

Central AmericaÉ and now the MENA regionÉ Within Ipsos I have seen many countries, met many people and faced many challengesÉ Ipsos has grown up, Ipsos MENA has grown up. With our clients and

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Antoun Abou JoudeRegional ManagerMarketingAl Sayer Franchising Co. ,

Kuwait, RegionalÒ Ipsos was instrumental in supporting Cari-bou Coffee Kuwait and UAE, developing and executing the mystery shopping pro-gram. It helped us in assessing and im-proving our service quality and ultimately increasing our stores financial results. I would like to thank Ipsos Team Kuwait for their support Happy 25th Anniversary and many more years to come.Ó

Farid SalloumDirector of Marketing & Sales, Al Anba Newspaper, Kuwait

Ò LetÕ s discuss it together Success has many aspects to it; it en-sures the progression of only a few com-paniesÉ Throughout the 25 years you have built and proved professionalism, which only a few may have, this in turn has built that success, ItÕ s a great pleasure that we were part of these 25 years, with so far seven years that we have worked together. Your quick and successful ex-pansion in the region is living proof that we made the right choice in the selection of our partner. We at AL ANBA wish you the best in all endeavours and hope that your success exceeds all your expectations.Ó

Fady W. KhalifeAssistant General Manager - MarketingBoubyan Bank, Kuwait

Ò I have been working with Ipsos for over 20 years in different capacities at both the Agency and Client side. I have known Ipsos as a strategic partner. A consultant that gives you insight and advises you on solutions. An extension to the marketing team ready to help. A reliable and ethical adviser. The Kuwait team is a great exam-ple.Ó

Raafat MounlaSenior Head of Marketing Department

Alfa - Managed by Orascom Telecom, LebanonÒ Ipsos has been our supplier since the start of Mobile Telephony in Lebanon 19 years ago. Ipsos was initially selected because on its international affiliation and soon proved itself to become our preferred sup-plier for market studies. Ipsos delivered professional market studies for brand im-age, customer profiling and segmentation, satisfaction waves and mystery shopping. Today, Ipsos and its professional team are still supplying us with various market stud-ies to help us value our strengths and iden-tify areas for further development in order to meet ultimate customer experience.Ó

Roy HachemChief Executive OfficerOTV, LebanonÒ Nous avons la chance de

vivre et travailler au Liban, ce pays qui représente une mosaïque riche dans sa diversité mais qui nous impose une disci-pline et une organisation spécifique pour tenir compte de cette particularitŽ . Nous constatons tous les jours que le compor-tement des gens et leurs habitudes en gŽ nŽ ral, et dans le monde de lÕ audiovisuel en particulier, dŽ pend fortement du mi-lieu social, culturel, géographique et confessionnel dans lequel on se retrouve. L’utilisation quotidienne des outils et des informations fournis par Ipsos est un atout majeur et incontournable pour nous aujourd’hui pour qu’on puisse surveiller ce comportement et la rŽ action de nos tŽ lŽ spectateurs pour mieux adapter notre grille des programmes, notre couverture des informations et surtout travailler notre image et rŽ pondre ˆ lÕ exigence et aux at-tentes de notre public. Merci Ipsos.Ó

Constantinos KouvarasBacardi LimitedArea Manager East MedÒ I would like to wish Stat Ipsos a happy 25- year-old birthday. Their long-term presence

in a market and their sustained high level standard of work, has made Stat Ipsos a great partner for our business in Lebanon. I wish you all the best, and look forward to working with you in the future.Ó

Vikram Krishna Head Ð Group Marketing & Customer Experience Emirates NBD, UAEÒ As a leading bank in the region, Emirates NBD is keenly aware of the significance of market research, as it enables us to de-velop financial products that meet specific customer requirements. We value our partnership with Ipsos, which has made a mark in the Middle East, with its industry expertise and in-depth knowledge of the region. Emirates NBD would like to extend its heartiest congratulations to the Ipsos team on its silver jubilee and wishes them all the best in the years to come.Ó

Antonio ChedrawyCFOAegis Media, UAE Ò Through 25 years, Ipsos

has been a twin of credibility, partnership and excellence. You have always set the standard high to become an unrivalled reference in both the communications and research fields. Happy 25th anniversary, Ipsos. You have been with us at Aegis every step of the way, and together we have built a strong partnership that marked our jour-ney in MENA. The strength and support of your team and their expertise are invalu-able. We wish you continuous success for another 25 years and more.Ó

Mazen HayekMBC Group’s Official SpokesmanGroup Director of

PR & Commercial Ò Since its inception in 1988, Ipsos-MENA has been at the forefront of providing cut-ting-edge research data, human insights and consumption habits/trends to most – if not all Ð Media, Entertainment and Mar-Comms practitioners in the Middle East &

Ò Ipsos was instrumental in supporting Cari-bou Coffee Kuwait and UAE, developing and executing the mystery shopping pro-gram. It helped us in assessing and im-proving our service quality and ultimately increasing our stores financial results. I would like to thank Ipsos Team Kuwait for their support Happy 25th Anniversary and many more years to come.Ó

Ò LetÕ s discuss it together Success has many aspects to it; it en-sures the progression of only a few com-paniesÉ Throughout the 25 years you have built and proved professionalism, which only a few may have, this in turn has built that success, ItÕ s a great pleasure that we were part of these 25 years, with so far seven years that we have worked together. Your quick and successful expansion in the region is living proof that we made the right choice in the selection of our partner. We at AL ANBA wish you the best in all endeavours and hope that your success exceeds all your expectations.Ó

Ò I have been working with Ipsos for over 20 years in different capacities at both the Agency and Client side. I have known Ipsos as a strategic partner. A consultant that gives you insight and advises you on solutions. An extension to the marketing team ready to help. A reliable and ethical adviser. The Kuwait team is a great example.Ó

Partners in successClients describe what makes the Ipsos touch unique

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North Africa region. From day one, the pas-sion of Eddy Monin for the business, made THE difference not just to the growth of the firm itself but, also to its client-partners and the industry at large. Going forward, the challenge is to emulate the success achieved during the last 25-years Ð thus raising the bar on all fronts, based on solid research grounds.Ó

Raef LabakyBEM - Coffee & BeveragesNestlŽ M iddle East FZE

Ò Congratulations on your 25 year anni-versary. My relation with Ipsos team goes back to their early start in Lebanon and I believe their success and growth they have achieved in the region is the result of their professionalism and dedication to their clients, to their staff and to the research industry. I wish them all the best in their future endeavor and for another successful 25 years and moreÉÓ

Michael Chalhoub Founder & CEO Sport360, UAEÒ From the moment we

launched Sport360, we knew that a partnership with the best possible re-search company would be necessary. It was only natural that we chose Ipsos given their professionalism, transpar-ency, effectiveness and vast knowledge of our market. This partnership helped us understand better our regionÕ s poten-tial by getting the right information in a timely manner on their sports following and habits, which gave our medium an edge since inception. Year after year, this partnership is invaluable for us to understand our readersÕ and their read-ing and sporting habits, and to evaluate our editorial success on all platforms. Researching the identity of our actual and potential reader has been the best investment of our companyÕ s resources so far, as it allows us to have the most accurate data on him and best strategize on how to bring value to him and to our advertiser.Ó

Raja Vikram DharHead of Gulf News Broadcasting, UAEÒ It is a pleasure to partner

Ipsos over the years as a credible and leading source of unbiased and accurate research.At GN Broadcasting research is at the heart of our business planning and strat-egy formulation. Ipsos is also the pioneer in bringing innovative new methodology to the region to enhance the validity of their reports. Congratulations on the comple-tion of 25 path breaking years as leader in research services in the MENA region.Ó

Rana ChalhoubCommunication ManagerSomfy Middle East, Turkey & Africa

Ò I started dealing with Ipsos or Stat, back in 1997 when I joined an advertising agency as a Media Coordinator. Stat Monitoring was an essential tool in my daily work, always providing accurate and reliable re-ports. For the last 6 years, I am collaborat-ing with another department at Ipsos ASI for our TV campaigns post evaluations in Lebanon, Turkey and KSA. Right from the start, Ipsos impressed us with their effi-cient, professional manner - an approach that not only inspired confidence, but generated the results we were looking for. Their regional expansion helped us a lot in working on all our markets. The most important part of Ipsos are peo-ple that support us, I always know thereÕ s someone there that can help me. Thank you Ipsos for your dedication, looking for-ward to years of collaboration.Ó

Ahmed El Kobtan Consumer and Market Insight, Head Middle East

GSK - Consumer Health“Ipsos MENA is a valued partner to GSK. They are keen in developing a robust rela-tionship by driving value not just volume of work. The pool of talents working on projects show a great sense of initiation and business focus. Happy anniversary Ipsos and wish you more success in the next 25 years.Ó

Naji BoulosManaging DirectorMemac Ogilvy & Mather

Beirut “I first met Eddie on the benches of the Uni-versity and ever since that day, it has been the beginning of a long solid friendship. I followed almost every step of the impres-sive growth of Stat Ipsos during the last 25 years. Being fond of market research, I’ve always admired EddieÕ s professional jour-ney. Under his leadership, Stat, Stat Ipsos and Ipsos have done more for the advertis-ing sector in Lebanon than all the research companies together. By supplying the in-dustry with the best innovative tools from monitoring to peoplemeter, Ipsos is today the best reliable partner of the advertising community. From the bottom of my heart, I wish Eddie, and his team in all countries, a wonderful 25th anniversary and lots of success for the coming years. HereÕ s to the next 25 years.Ó

Alex SaberChairman

VivaKi MENAÒ In honor of Ipsos MENAÕ s

25-year anniversary, I would like to con-gratulate you for your unyielding com-mitment to excellence and unfaltering dedication to quality. Throughout the years, your invaluable work and vast contribution have been instrumental in shaping the industry and making it what it is today. As we celebrate this signifi-cant milestone with you, we, at VivaKi MENA, would like to thank you for your great service and continued support. Congratulations once again.Ó

Alex SlimChief Executive OfficerLOWE PIMO, Lebanon Ò If I remember well, I was

among the few first agencies who has assigned Stat at that time with a Market study for Moulinex over the Lebanese territory. It was a challenging project for both of us but the results were so exciting that I was asked by the local Moulinex distributor to go and present this survey to Moulinex France which I did.We look forward to a fruitful partnership with Ipsos for long years to come.Ó

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Samir AyoubCEO-Mindshare

MENA regionÒ Research is a very sensi-

tive matter throughout the Arab world, and irrespective of the findings of any survey, you will always find people who are unhappy with the results. Whether people are in agreement or not with Ipsos data and their services, the fact to-day is that Ipsos data is the market cur-rency across all ME countries. On the occasion of their 25th anniversary, I wish Ipsos and their management all the best.Ó

Kamil KuranRegional Managing Director, Levant - Leo Burnett MENAÒ Dear Eddie, what can I

say except congratulations on all the success and best wishes for even more success. 25 years is a great achievement; although time flies, data (from Ipsos) will always remain with us all. All the best.Ó

Walid AzziPublisher & Editor -in-chiefArab AdÒ You cannot climb the lad-

der of success dressed in the costume of failure. From day one as I recall you decided exactly of what you want to ac-complish and you run during 25 years with hope in your heart and dreams in your head.. Bravo.”

Mazen MousallemCEOTreeAd, LebanonÒ For 25 years, Ipsos has

been providing us with accurate research and statistic services that are indispensa-ble to our field. Over the years, the name Ipsos has be-come a reference, an assurance, and an accreditation of research and monitoring methodologies and processes, asking the right questions, choosing the right sam-ples and meeting and exceeding their clients’ request. We congratulate you on the quarter of a century gone by and eagerly look forward the many years of collaboration still ahead.Ó

Eric HannaChief Executive Officer MENA

Grey Group“Twenty five years on and what started as an entrepreneurial Stat with a vision to inform and enlighten, matured into Ipsos - today the backbone for many of the mar-keting decisions in the region. Throughout these growing years, business was always personal for Eddie and his team, which is why this success is well deserved. So on behalf of everyone at Grey, congratulations on only one of many milestones to come.Ó

Jihad Yehia DiabHead of Consumer Insight & Market Intelligence

Nestle Middle East FZE Ò Our experience in working with Ipsos MENA was very much a positive one. When you work with Ipsos MENA you will find highly experienced and pro-fessional industry specialists who will greatly contribute to your strategy. They worked on our assignments, not just as re-searchers but true team members that give us a painterÕ s approach of our consum-ers. They are a truly reliable resource in an often challenging environment. Their understanding of the region is first rate and the information they provide speaks about itself. Their professionalism was re-freshing and I welcome the opportunity to work with them again.Ó

Pierre El DaherChairman & CEO LBCI, LebanonÒ During the past couple of

years, Ipsos-stat has demonstrated key accuracy when it comes to audience measurement. In addition, their advanced measurement tools managed to turn the programming side of the business into a scientific practice. Finally, Ipsos team demonstrated thought leadership thru their diverse publishing related to the lat-est trends in the TV industry.Ó

Rainer Mueller Communications & Marketing Services Director

NestlŽ Middle East FZE Ò We at NestlŽ Middle East are very pleased to see Ipsos MENA celebrating their 25 year anniversary. Over the years,

Ipsos and NestlŽ have developed a strong partnership. Our common aim to under-stand consumers and the region deeply has helped us to grow together at a fast pace. We are looking forward to our con-tinuous journey in the future driven by passion and guided by trust. Congratula-tions and lots of success.Ó

Tania RizkHead of Communications DivisionBanque Libano-Francaise

Ò Ipsos is a leader in the market research industry in Lebanon. We, at BANQUE LIB-ANO-FRANCAISE value our relation with Ipsos. They have proven to be highly spe-cialized in all the projects we conducted with them and to provide adequate meth-odology and time efficient implementa-tion. Congratulation on your 25th anniver-sary. We wish you continuous success.Ó

Raja Trad CEO Leo Burnett Group MENAÒ The communications indus-

try without enduring partnerships with mar-ket research consultancies would be like driving without direction. In order to have our finger on the public’s pulse and connect with peopleÕ s hearts and minds, we need to understand exactly what their expecta-tions, aspiration and human needs are, an understanding which comes from market research and public opinion polling. We sa-lute you for your contribution, and wish you continued success in the future.Ó

Sam BarnettCEOMBC GroupÒ Ipsos provides insight and

clarity in a confusing and complex en-vironment. It tells the Emperor what the people think of his clothes. This is neither an easy nor popular task. It is one that Ipsos has undertaken professionally for 25 years in the region. Congratulations.Ó

Youssef EidAssistant General Manager, Head of Retail Banking Group

BLC Bank, LebanonÒ I would like to thank Ò IpsosÓ for assist-ing BLC Bank in delivering what matters to our clients. IÕ m impressed in how ef-

tive matter throughout the Arab world, and irrespective of the findings of any survey, you will always find people who are unhappy with the results. Whether people are in agreement or not with Ipsos data and their services, the fact to-day is that Ipsos data is the market cur-rency across all ME countries. On the occasion of their 25th anniversary, I wish Ipsos and their management all the best.ÓIpsos and their management all the best.Ó

say except congratulations on all the success and best wishes for even more success. 25 years is a great achievement; although time flies, data (from Ipsos) will always remain with us all. All the best.Ó

der of success dressed in the costume of failure. From day one as I recall you decided exactly of what you want to ac-complish and you run during 25 years with hope in your heart and dreams in your head.. Bravo.”

been providing us with accurate research and statistic services that are indispensa-ble to our field. Over the years, the name Ipsos has be-come a reference, an assurance, and an accreditation of research and monitoring methodologies and processes, asking the right questions, choosing the right samples and meeting and exceeding their clients’ request. We congratulate you on the quarter of a century gone by and eagerly look forward the many years of collaboration still ahead.Ó

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ficient your service is and how you put your extensive expertise and know-how at the service of your clients. Your feed-back is reliable, timely, and insightful. You have assisted us in exploring new directions and ideas relevant to our needs. Your dedication for what you do is evident and, I feel that you strive to be a partner in our dealings.Ó

Nezar Nagro PresidentRotana Media ServicesÒ It is our pleasure to work

with a renowned global market research company. IpsosÕ s knowledge of the mar-ket and worldwide expertise provided us with an array of research services through a team of professionals that have always aimed to achieve the highest standards.Ó

John FawazChief Commercial & Marketing OfficerAWI Company

Ò For 25 years, Ipsos has been the syno-nym of integrity, transparency, and reli-ability for publishers, agencies, and ad-vertisers all over MENA. Ipsos rightfully established itself as the currency for me-dia planning and market intelligence in a market where credible data is a rare com-modity. We at AWI Company value and cherish IpsosÕ s contribution to the growth of the Media industry in the Middle East and wish IpsosÕ s team another 25 years of success and prosperity.Ó

Ali WahbaAdvertising ManagerThe Penninsula, QatarÒ Congratulations to all and

sundry at Ipsos for a well completed 25 years in the market research field. Over the yearÕ s market research and study reports conducted by Ipsos has been one of the most trusted and respected in the Middle East region. The last couple of years though have seen certain publishing houses misusing the reports to further their own gains and this I think has put a small dent in the cred-ibility of Ipsos. However hereÕ s wishing them well for all their future endeavors.Ó

Cheriff TabetCEODrive DentsuÒ Eddy Monin has been a

pioneer in the research industry in the MENA Region. Over the last 4 decades his vision and dedication have succeeded in turning Stat and then Ipsos into the leading Research Company in the MENA Region. Eddy and Ipsos have been instru-mental in helping on one hand the Com-munication Industry research and validate its data, and on the other regulate the me-dia Industry by introducing scientific tools and monitoring systems. As a colleague and friend I wish Eddy and his team all the success they deserve in the pursuit of their endeavors and the continuous dedication in further developing the Research Indus-try in our Region.Ó

Ghada El KhatibManaging DirectorAsdaÕ a Burson-Marsteller-Beirut

Ò I am glad of the opportunity to post my testimonial since Stat has been for me an extraordinary experience. Back in 1988, a fresh graduate from the AUB, I joined Stat – my very first job, unforgettable. Lat-er on, I moved to advertising. I recall that Stat at the time was only two small offices Ð at EdouardÕ s parentsÕ house. I was then carrying surveys in the West area of Beirut --divided--. I recall that I had at the time foreseen your future expansion, predict-ing if you still recall that someday you will be Ò occupying a whole buildingÓ . For the simple reason that I was convinced of the value of your venture and of your profes-sional approach and personality. Now, Ipsos has fulfilled the prediction with a full-fledged regional network. A giant leap from modest beginnings. Congratu-lations on your 25th anniversary, many, many happy returns and continued suc-cess.Ó

Ziad HasbaniChief Executive OfficerMiddle East North AfricaWeber Shandwick

Ò I have been lucky to witness the growth, expansion and transformation of this great organization from Stat to Ipsos. The journey hasnÕ t been an easy one: it needed a clear vision, a lot of determina-tion and most importantly hard and fo-

cused work. Eddy embodies all of these vital traits, with enthusiasm and positivity added on top. I havenÕ t merely watched this success story from the sidelines; in fact it has been an enduring partnership. I collaborated with Stat soon after its es-tablishment in my previous media repre-sentative function. Today, as the regional head of a leading global public relations consultancy, I continue to work with Ipsos across a number of geographies. Eddy has instilled a spirit of Ô can doÕ which cascades throughout a now large network. I am de-lighted to celebrate this happy occasion with you and I wish the Ipsos family even more success in the next 25 years.Ó

Salem Rashid Al Man-sooriDeputy Managing Director

Sout al Khaleej Radio, Qatar Media CorporationÒ To know where you are .. You need teamwork.. a commitment .. precision .. credibility.. all of this are Ipsos group.Ó

Roger SahyounChairmanThe Network Communication Group

“The first time I heard of Ipsos was when I myself was just starting out. I was merely a junior then and the idea of an actual body for research and statistics baffled me, in fact I even scoffed at what I thought would be a pointless company. However, 25 years since, I now completely realize the value and importance of Ipsos in the world of advertising and marketing. Ipsos has played a huge part in changing the perception of advertising and has in ac-tual fact simplified the research aspect of the field. Owing to Ipsos, getting detailed insights into the market and the lives of target consumers is now an undemanding and effortless job for us advertisers and marketers. On the occasion of Ipsos Me-naÕ s 25th anniversary, I and the Network Communications Group would like to extend our sincerest greetings. I must say that it has been our pleasure to work with the Ipsos team of thorough professionals and we look forward to a long and fruit-ful alliance with all of you. Without you, we truly cannot function. Once again, the Network Communications Group would like to take this opportunity to wish you

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numerous more milestones. Cheers to you Ipsos and hereÕ s to many more anni-versaries.Ó

Basel ManasrahChief Operating OfficerZain JordanÒ Ipsos have been a pre-

ferred research partner to Zain Jordan for almost 10 years now, and throughout this period it has been always a pleasant effective experience; where they have shown a great understanding of the tel-ecom market in Jordan and the region from all perspectives, as well as being a great support to Zain Jordan team pro-viding them with the needed studies, market intelligence and investigation that made the decision making process for Zain Jordan much more inclusive. We look forward to continue this part-nership in the coming future, as we con-sider Ipsos an important business partner and we wish this esteemed organization prosperity and success.Ó

Marwan DimasCEO Leap media representativesÒ Working in the advertis-

ing industry for a little less than 20 years now, I can quite assertively say that the name: Stat Ipsos is the name you hear the most every day in every country in the region. It is devotion to excellence hard work and extensive proficiency that made Ipsos what it is today! Congratula-tions on your 25th year and many, many happy returns.Ó

Mohammed H MukhtarSr Mgr Customer Data & Services Index

Saudi Arabian AirlinesÒ Ipsos has been taking care of our re-search needs for the last three years. Over the years we always received high-ly professional services from Ipsos in line with the best practices in the research industry. I congratulate Ipsos company and management for their completion of 25 years in MENA region and wish them further growth and success in this market.Ó

Youssef Barradi Head of Marketing Lesieur-Cristal (Groupe Sofiprotéol)Ò Happy 25 years anniver-

sary Ipsos and best wishes for a long life and prosperous collaboration with us. Our joint journey started a decade ago. You quickly proved yourself as a reli-able provider of professional consumer research services. You successfully deliv-ered a number of projects and services to our business. The breadth and depth of your teamsÕ s knowledge combined with a proven reliability qualified you to conduct complex projects. You helped us better connect with our consumers. You helped us bridge the 40cm gap between their minds and their hearts. YouÕ ve been for sure one the major factors to our suc-cess in Morocco. The journey is still long, but I can rely on you to hit the road with us. Keep on rocking and Happy birthday.”

Fadi AsmarManaging Director Publiscreen SALÒ NobodyÕ s unpredictable but you!... For nobody foresaw what Ipsos might be-come 25 years back! Ipsos Ð to me Ð has been much more than a leader in skilled research sourcing to agencies and clients, but also a trustworthy business partner al-ways intending to assist and develop the research market in the Middle East. Here we are - already celebrating IpsosÕ Silver Jubilee! IÕ d like to congratulate you and the team for this ongoing success story.Ó

Mohamed AlmullaChief Executive OfficerArab Media Group Ò The Arab Media Group

congratulates Ipsos on celebrating 25 years in the MENA region.Ipsos has become a benchmark of quality and impartial research, offering the UAE advertising market an independent view of the media landscape. Thousands of ad-vertisers trust Ipsos every day to plan their media mix. As the parent company of the largest operator of radio stations in the region, AMG works hand in hand with Ipsos to increase media accountabil-ity and deliver quality targeted content to our audience of 3.2 million listeners each day.Ó

Houmam K.ShaarHOD Director, NestleZone Asia, Oceania & Africa

“At Nestle Waters Home & Office Busi-ness across zone AOA, our experience with Ipsos Loyalty is a rewarding one. We are pleased with the bilateral level of cooperation we achieved in developing creative, yet market exclusive solutions, offering deeper understanding of our existing & potential customers, more ro-bust and actionable performance meas-urements and greater organizational alignment. We look forward to maintain-ing this same wining spirit in the future.Ó

Joseph GhossoubChairman and Chief Executive OfficerMENACOM Group

Ò Ipsos MENA has been a key player be-hind audience measurement in the re-gion. Over the years, they have provided a standard for the industry. Their various products, both syndicated and bespoke have delivered strong audience insights which have helped marketers and com-munication develop successful cam-paigns and build great brands. At MEC, we greatly value our partnership with Ipsos MENA as they are an integral part of our planning process. We would like to take this opportunity to wish Ipsos MENA a very happy 25th anniversary and wish them the very best for many more years of success.Ó

Mark DaouMedia Director Initiative KSAÒ Ipsos Has consistently

demonstrated excellent knowledge of the statistic business, additionally the team has established highest level of pro-fessionalism. It was a great experience to deal with an expert company that has improved the way media planning are performed by providing the accurate data base for all media types and helping agencies to grow their clients businesses.I wish Ipsos all the best and continuous of development to keep rising the adver-tising industry.Ó

numerous more milestones. Cheers to you Ipsos and hereÕ s to many more anni-versaries.Ó

ferred research partner to Zain Jordan for almost 10 years now, and throughout this period it has been always a pleasant effective experience; where they have shown a great understanding of the tel-ecom market in Jordan and the region ecom market in Jordan and the region from all perspectives, as well as being a great support to Zain Jordan team pro-viding them with the needed studies, market intelligence and investigation that made the decision making process for Zain Jordan much more inclusive. We look forward to continue this part-nership in the coming future, as we con-sider Ipsos an important business partner and we wish this esteemed organization prosperity and success.Ó

ing industry for a little less than 20 years now, I can quite assertively say that the name: Stat Ipsos is the name you hear the most every day in every country in the region. It is devotion to excellence hard work and extensive proficiency that made Ipsos what it is today! Congratula-tions on your 25th year and many, many happy returns.Ó

Ò Ipsos has been taking care of our re-search needs for the last three years. Over the years we always received high-ly professional services from Ipsos in line with the best practices in the research industry. I congratulate Ipsos company and management for their completion of 25 years in MENA region and wish them further growth and success in this market.Ó

you Ipsos and hereÕ s to many more anni-

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Edmond MoutranChairman & Chief Executive OfficerMemac Ogilvy & Mather

Holding BeirutÒ Thank you for your wonderful 25 years at enriching the advertising industry in our MENA region, for exploring its marketsÕ potential and trends, for asking consum-ers the right questions, for enabling them to express their views, for observing their behavior, for listening to their wishful thinking, and most important, for analyz-ing all this data in expert ways and inspir-ing our people with precious insights.Ó

Raghavendra. A (Raghu)Director Ð National Service Division Abdul Latif Jameel , KSAÒ Ipsos is an exceptional research partner for all our marketing activities for after-sales service. Their research activities and customer survey results is always helps in understanding the customerÕ s needs, Their vast experience in the Saudi auto-motive market helped us to quickly iden-tify and develop the most creative routes to improve after sales service operations. The team strives for excellence and deliv-ers superior client service every time. We look forward to continuing our partner-ship to understand and deliver best serv-ice to our customers.Ó

Demetris PetridesConsumer & Trade Strategic Insights Lead - Middle East

& Africa - JTIÒ My 1st encounter with the Ipsos team in Jordan 5 years ago was enough for them to earn my trust and for us to move from 1 project a year to around 20 projects every year. Congratulations on your anniver-sary, and I look forward to working with Ipsos for many years to come.Ó

Michele KhalifeMarketing and Communication ManagerTotal Liban

“Total Liban conducted a field survey with Ipsos in 2012. The experience was successful in terms of time accuracy and scope of work. Results were well presented and especially thoroughly ex-plained & analysed. The team showed a great flexibility till the last minute with all

the changes required. Congratulations.”

Vera ChalhoubCFODrive Dentsu, LebanonÒ Congratulations to Ipsos,

and to Eddy in particular for his prowess in running a truly successful business for over a Quarter Century. We were part of this success and we hope to be part for the next 1000 years of ultimate growth and excellence . Your emphasis on your clientsÕ & partnersÕ satisfaction led you very far. We trust it takes you even farther down this successful path. We foresee your leadership & guidance would never wane under your masterful planning, and immaculate service.Ó

Eli KhouryCEOQuantum GroupÒ What would the advertis-

ing and communication industry be with-out Stat-Ipsos? What started as a handy tool 25 years ago became an essential and instrumental provider to our work on both the planning and information arena. Throughout the years, Stat-Ipsos Lebanon pioneered on so many fronts, the first ad tracker and monitoring system, the first ad view service, the first people meter in the MENA region to name just a few...Today we wish Stat-Ipsos continuous suc-cess and more productive and efficient collaboration for the years to come.Ó

Manuel WazenCommunication ManagerZaatar W Zeit, LebanonÒ Dealing with Ipsos, for the

third time, has been a very smooth and efficient experience: from the insightful meetings preceding the research to the professionalism during data collection and finally the detailed reports at the end. This definitely won’t be our last collabo-ration together.Ó

Maher AchiCEO - Leo Burnett MENAÒ As someone once said, Ç the road to suc-cess is always under constructionÈ In 25 years you have built a super highway. Happy 25th anniversary and my best wishes for the next 25.Ó

Rola HassaniehResearch ManagerKDD, KuwaitÒ We have been working

with Ipsos for all our research needs in Kuwait for the past four years and it has been a successful collaboration. We ap-preciate their expertise, professionalism, responsiveness and foremost their trans-parency. On this special occasion, we would like to congratulate Ipsos for its 25 years anniversary in the MENA region and wish them further success and prosperity. We look forward for more work and col-laboration with Ipsos in the future.Ó

Ramsay G. NajjarChairmanStrategic Communications Consultancy, Lebanon

Ò As a strategic communication consultan-cy, we have had the privilege to collabo-rate with Ipsos on a number of projects over the years, always to a positive out-come. Beyond it being a testimony to the know-how and expertise of the company, Ipsos remains without a doubt a stalwart of the regionÕ s market research sector, and a success story of a company that managed to combine international best practices and expertise with in-depth knowledge of local markets and a genu-ine understanding of the regionÕ s social, cultural, economic, and political specifi-cities. In a continuously shifting environ-ment, Ipsos remains a model of consist-ency in adapting to change, all while providing a window into the hearts and minds of the regionÕ s consumers, constit-uents, and opinion leaders.Ó

Joe AyacheGroup Managing DirectorImpact BBDO

Ò Dear Eddy, I cannot remember when we met for the first time, but in 1988 I was just kickstarting my career in Advertising and yours in Research.I admired your pioneering ambition to look for sense and dig for insights and habits in a country where the search for information was simply luxury, but you made this luxury accessible, and later indispensable. We met many many times and discussed a lot of things personal and business, and I cherished these moments dearly. I also witnessed your expansion

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and your success, with admiration, and awe as you met these challenges one by one turning Ipsos into a research power-house. I congratulate you personally as well all the staffs of the first difficult years, and those who are today an integral part of your bigger family.Best wishes and many happy returns on your 25th anniversary.Ó

Guy Chapman Deputy Teaching Centre ManagerBritish Council, Lebanon

Ò I was very pleased with the service we received from Ipsos. From the begin-ning of the project until the final presen-tation of results, I was impressed by the professionalism and responsiveness of the research team. They took the time to understand the specifics of our business and worked hard to ensure that the final reports we received contained relevant, actionable information that helped us to plan our strategy for the coming years. I found the Ipsos team to be flexible, dedi-cated and focused on quality, and I would be happy to work with them again.Ó

Pierre ChoueiriChairman & CEOChoueiri GroupÒ For the past 25 years Ipsos

MENA has played a vital role in the evolu-tion of the regionÕ s advertising and media industry, and I am sure they will continue to do the same for much longer than the 25 years to come.Happy 25th Anniversary.Ó

George Jabbour CEO Middle East Communications Network, Lebanon

Ò On the occasion of IpsosÕ 25th year an-niversary in the MENA region, I would like to wish the group generally, and you specifically, continued success. Looking back on the first time I met you, 25 years ago, it was obvious to me even then, the passion and the determination that has led to IpsosÕ present day success and achievements in our region. Ipsos has set a new benchmark, and become an in-dispensable reference and partner in the research business.As head of the Media Research Commit-tee in Lebanon as well as on a personal

level, I can only be proud of having part-nered with you, to implement the first TAM system in the region- and that was 15 years ago. Happy 25th Anniversary and many more to come!Ó

Salim KaradshehChief Executive OfficerNuqul Group, JordanÒ Over the past 10 years

Ipsos has been instrumental in helping my company transform from a product centric to a market centric company. We have actively engaged with Ipsos to probe consumer behaviors and attitude which helped us both in strategy formu-lation and product and service develop-ment. There after Ipsos helped us verify that our planned products and services do indeed address market desires. In ad-dition Ipsos helped us measure the im-pact of our strategy change. Throughout our engagement we enjoyed the per-sonal aspect of our collaboration, the responsiveness of Ipsos to the time and speed requirements and we became ac-customed to the quality of Ipsos research as well as free insights on consumer and technology trends that we receive from time to time. Our growth would not have been the same without the help we get from Ipsos.Ó

Brit SteinerCommunications Chief & Donor Coordinator USAID Pakistan

“USAID is very pleased to have Ipsos as a research partner for our communica-tions work in Pakistan. Research is es-sential for any communications effort if it is to be effective. The insights and ex-pertise that Ipsos team brings to the table enables us to design and execute USAID communications more effectively and ensure that the people of Pakistan know about the assistance that is being deliv-ered to them by the American people. We congratulate Ipsos on its anniversary in the region, and look forward to the continued productive partnership.Ó

Souheil BADAAChief Marketing OfficerNovatis Group, Morocco“Novatis Group is quite an

atypical FMCG in Morocco. Competing with some of the worldÕ s largest brand builders in consumers products, we had to rely on the expertise and knowhow of an innovative research company to de-liver the results and insights we continu-ously need in order to earn our consum-ers trust, hence business on a daily basis. Through our growing partnership, we have taken on some sizable projects that led to incredible results. We are proud to call Ipsos one of our strongest partners thanks to the constant efforts of the local team that really feels as an extension of our own marketing team.Ó

Joe ChemalyManaging DirectorFirst Arab Media Services, KSA

Ò Ipsos has helped the advertising market across the MENA region and especially the Saudi market for the past years. The reason why we work with Ipsos is the certain information, most importantly rel-evant. In every case we have worked on, plenty of information is ready to be taken away and referred to as well. In brief, Ipsos supported us by studying the market potential of every medium using their full fledge platform and unique helpful data. It is of my greatest pleasure to share the success of your 25th celebration in the MENA region and more to come.Ó

Dr Amina Al RustamaniGroup CEOTECOM Investments, UAEÒ On behalf of TECOM Investments, we would like to extend our warmest wishes to Ipsos and the team as you celebrate 25 remarkable years Ð congratulations achieving this significant milestone.Ipsos has been in the forefront and a re-liable source in offering intellectual mar-ket research to several companies in the MENA region. Ipsos have diligently pro-vided us with timely, accurate and mean-ingful analysis to make informed busi-ness decisions. We wish Ipsos continued success and look forward to a lasting association.Ó

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Wilson IssaManaging DirectorVivaki , LevantCongratulations on Ipsos

Ò MENAÕ s 25th anniversary Ð an impor-tant milestone and a true testament to the hard work and relentless dedication of your team. Thanks to your support, we have, over the past decade, greatly impacted the media industry here in The Levant Ð a fast-growing market with tre-mendous potential. We are grateful for your commitment and professionalism and wish you continued success as you celebrate this special occasion.Ó

Elie KhouryCEOOmnicom Media Group, MENA

Ò Over the last decade, weÕ ve had many opportunities to collaborate with IpsosÕ MENA team. Together, weÕ ve achieved a lot and our partnership runs deep. As Ipsos turns 25 in our region, our industry is going through a revolution that puts data even more at the heart of our op-erations. We therefore look forward to an even deeper collaboration in order to turn challenges into successes.Ó

Imad JomaaOwnerJGroup“JGROUP has had the

pleasure of working with Ipsos for over ten years, conducting studies that cover all of our media in Lebanon, Iraq and the rest of the Middle East. Together, we have worked on quantifying the reach and success of our companies Ð Al Media, Promomedia, Promoprints and Promofix Ð in what concerns TV, outdoor and print, recently expanding our reach to the digital world as well. Working with Ipsos has brought nothing but success our way; and we are looking forward to further developing our relationship, aim-ing higher and farther with each coming year. Thank you for your continuous sup-port, professionalism and contribution to the local and regional fields of media. We are forever grateful to be part of this industry with you. HereÕ s to the future.Ó

Julien HawariCo-Chief Executive OfficerMediaQuestÒ It is a great pleasure to be

associated with you and Ipsos all these years. We would like also to congratulate you, 25 years ago Stat entered the market as a small challenger. Year after year, Eddy Monin and Ipsos proved that setting high standards and an effective service make you quickly the leader. It is a remarkable journey that Eddy and Ipsos took. On this silver anniversary occasion, I would like to wish you every success in your journey and best wishes to all of you from the Me-diaquest family.”

Alexandre HawariCo-Chief Executive OfficerMediaQuestÒ Congratulations on your

Silver Anniversary. We value our partner-ship with Ipsos, finding it an innovative, cli-ent-focused organization. Having a great leader like yours behind its vision, who has passionately and relentlessly worked for 25 successful years, is highly remark-able. Best wishes from the Mediaquest family. We wish you many more years of success.Ó

Francois Grassal Marketing Group ManagerPernod Ricard Middle East

& North AfricaÒ Ipsos Lebanon is a recent though great partner of Pernod Ricard MENA. It is al-ways a great pleasure to work with a great team, which quality and dedication is extremely appreciated. Ipsos Lebanon is much more of a partner than a mere sup-plier, and I feel our relationship is made of strong mutual trust and pleasure to work together. I look forward to carry on work-ing with the team in the future.Ó

Georges ChehwaneChairman Group PlusÒ I have witnessed the begin-

ning of Stat 25 years ago and at the time I was launching Group Plus. Over the years Stat became Ipsos and Eddy Monin became the reference for any research needed to acquire an accurate statistic study. The expansion of the company towards Levant and Gulf countries con-tributed not only in positioning Ipsos as

a leader in the field but allowing him to offer his clients a portfolio of services that are innovative with high added value. I am happy to celebrate with Eddy his suc-cess today and to witness what his com-pany reached in 25 years. All the best of luck for the next 25.Ó

Reda Taleb Marketing Director Centrale Laiti• re Ð Danone Morocco

Ò Ipsos is a strong Market research part-ner for us, and we always find true re-sponse to our need of having a reliable partner to drive our understanding of the market place. We are also very pleased to find multiple centers of expertise throughout a large network of com-petencies, regionally and worldwide. I hope that our partnership will con-tinue strengthening bases on true win- win approach.Ó

Dani Richa Chairman & CEO Impact BBDO Group MENA & Pakistan

Chairman Omnicom Media Group MENAÒ As far back as I can recall, and around the same time I started in this industry, Ipsos has played a valuable part in my business. From that day I have counted Ipsos to be a barometer and a compass for our industry; a reliable source of knowl-edge that has helped guide me and my clients in making sound and educated decisions about the market, the media and the consumer. IÕ d like to thank Eddy, for in those 25 years he was always there to support and collaborate with us when-ever we needed him, in both difficult and simple times, and any moment in be-tween. On behalf of the Group IÕ d like to congratulate Eddy Monin and his team on 25 successful years, and without a doubt they will go from success to success.Ó

Paola AtallahGroup Marketing ManagerAzadea GroupÒ In a highly dynamic industry, Ipsos was able to provide us with the support need-ed to carry out regional retail projects, backed up with the market intelligence we were seeking for. Throughout this col-

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laboration, Ipsos truly acted as a regional entity whilst ensuring the utmost supervi-sion and a flawless coordination. It has been a very enriching experience.Ó

David CasonMarket Research DirectorJTIÒ I have worked for many

years with Ipsos in the Middle East and always been satisfied with their service. They are good market research practition-ers, know their markets and take a prag-matic and practical approach to project management. When issues arise, good intent and flexible was always shown, and we were always able to find a solu-tion. I also observe the team has grown from strength and expertise to over the years. This gives me added confi-dence that projects will be delivered as promised.Ó

Jordi SangilHead of Consumer Intelligence Commercial Bank

of Dubai“Ipsos MENA represents a significant share of my professional career, since is the company that gave me a warm wel-come in the Middle East. As an employee, IÕ ve been proudly part of the Ipsos Family. As a client now, I am now enjoying the benefits of working with the best in class research institute in the region. Not only, I would highlight the advanced research solutions, which are out of discussion, In my view, what makes Ipsos MENA differ-ent is the people and the sense of family that I’ve always felt in the different offices across the region. My sincere congratula-tions to the Ipsos MENA family for this anniversary, and I wish you many more years of business success.Ó

Fouad HaddadChairmanSociŽ tŽ dÕ Oxyg• ne et dÕ AcŽ tyl• ne du Liban S.A.L.

Ò Our activity is a specialized one and covers a lot of market segments from the small mechanical workshops to the big steel and food industries and from the homecare services to the large medical institutes. As you can imagine, it is not an easy task to perform a customersÕ s at-isfaction survey and analyze precisely

the differences between all these seg-ments. To add to the complexity, we are affiliated to an international Group who also needs a common lecture grid on the survey results to be able to benchmark and compare between geographies. We turned to Ipsos as a natural partner in our quest. Together we amended and modi-fied the questionnaire in order to com-ply with our local particularities. It was not easy to harmonize our visions at the start but with the help of Ipsos team we reached quickly the requested models. Ipsos performed the survey, analyzed the results and proposed a comprehensive lecture that helped us identify clearly our strength and areas of progression. We found in Ipsos the right partner that could cope with local and international dimensions in our survey. The result was up to our expectation and we surely will come back for more in the next periods.Ó

Elie BadrMarketing Excellence Manager, Near East, SanofiÒ We mainly use studies to measure cur-rent situation explore opportunities and to continuously follow the development of our brands, the feedback of stakeholders and consumers over time, by measuring major key variables. Ipsos have antici-pated our needs; it is much more than a research agency that just provides market studies and results analysis, Ipsos pro-vides solutions. Moreover, I have rarely seen such a professional team that is so passionate to provide support, great ide-as, and problem solving answers.Ò

Sara AssafGeneral ManagerIntermarkets, Lebanon«It’s not just about quantita-

tive data and numbers. ItÕ s not just about qualitative research and insights. It’s also about the trust. The trust that you must have with a company in charge of re-searching your brands, and giving you the tools needed to strategize accordingly. I can safely say I trust Ipsos. And this makes the whole difference. Happy 25th Anni-versary!È

Antonio VincentiCEOPikassoÒ From the beginning of our

cooperation in 1988 until today, Stat that became part of Ipsos, have been our stra-tegic research and monitoring partner.Every week each and every billboard and large size location is monitored by the controllers of Ipsos. This has contributed to the credibility followed by the success of poster adverting in Lebanon. Such a service conducted in very few countries of the world. Ipsos also provides accu-rate qualitative reports that are very use-ful in our daily work. Wishing Eddy, and the whole team of Ipsos MENA a bright future.Ó

Siddiq AkbarMarketing Manager,

AkzoNobel PakistanÒ The dedication and effort

which you have put into producing the reports for our Retail Audit and the sub-sequent strategic analysis of options for better performance, has been above and beyond the call of duty. I would like to ap-preciate you and your team for completing the project on time and to a high standard - we couldnÕ t have done it without your expert consulting services. We look for-ward to working with you in future.Ó

Elie FarahManaging DirectorMindshare KuwaitÒ Congratulations Ipsos

MENA on your 25th anniversary! Our business relationship is not only meas-ured by the number of years but also by the high level of professionalism, integri-ty, support, and cooperation that we have experienced together throughout these years, especially with the Ipsos Kuwait team. We wish Ipsos MENA continued prosperity and success.Ó

Mony GedeonCountry ManagerProduct of the Year, Lebanon

Ò ItÕ s one thing to collect data and feed-back – but quite another to analyse and present the data in a way that is clear and inspires action. As we look forward for outstanding achievements, we need those who identify our current perform-

laboration, Ipsos truly acted as a regional entity whilst ensuring the utmost supervi-sion and a flawless coordination. It has been a very enriching experience.Ó

years with Ipsos in the Middle East and always been satisfied with their service. They are good market research practition-ers, know their markets and take a prag-matic and practical approach to project matic and practical approach to project management. When issues arise, good intent and flexible was always shown, and we were always able to find a solution. I also observe the team has grown from strength and expertise to over the years. This gives me added confidence that projects will be delivered as promised.Ó

“Ipsos MENA represents a significant share of my professional career, since is the company that gave me a warm wel-come in the Middle East. As an employee, IÕ ve been proudly part of the Ipsos Family. As a client now, I am now enjoying the benefits of working with the best in class research institute in the region. Not only, I would highlight the advanced research solutions, which are out of discussion, In my view, what makes Ipsos MENA differ-ent is the people and the sense of family that I’ve always felt in the different offices across the region. My sincere congratula-tions to the Ipsos MENA family for this anniversary, and I wish you many more years of business success.Ó

Ò Our activity is a specialized one and covers a lot of market segments from the small mechanical workshops to the big steel and food industries and from the homecare services to the large medical institutes. As you can imagine, it is not an easy task to perform a customersÕ s at-isfaction survey and analyze precisely

entity whilst ensuring the utmost supervi-

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ance to lead us with facts and figures to our goals. Ipsos with its latest analytical systems had proven year after year that they are amazingly able to collect valid data, employ powerful analytics, and turn the combination into a powerful plan for improvement for your company. Con-gratulations for your 25th anniversary in the MENA region. Our sincere wishes for ultimate success.Ó

Turki AlshabanahPresident of TV Sector Rotana GroupÒ Rotana would like to congratulate Ipsos for being a major player in the MENA re-gion concerning their audience measure-ment role in the market. The last 20 years have seen an exponential growth in the number of TV Channels available in the re-gion resulting in increased viewing choice for viewers. Technological change and in-creasing sophistication of audience view-ing habits across multiple platforms mean that the future will require advanced audi-ence measurement techniques will need to be developed and implemented to support broadcaster and advertisers in the future.Ó

Faris AbouhamadManaging Director, Interone Resonance Middle East

Chairman and World President of IAAÒ A true case of admiration!From a dream to another was the motive. From uncertainty to clarity and from al-most vacuum depth and knowledge has been created. This organization is a true representation to where its AMEA arm started: Defying the norms, questioning the usual and the sky is no limit. Thank you for showing new realities to the advertising industries, for removing one more unknown from the equations, and most of all for being an approachable professional friend. Good luck and let the growth be your partner all the way.Ó

Mohtashim AbbasiHead of CMI Unilever Pakistan LimitedÒ I had an opportunity to

interact with Ipsos on a shopper in-sights project and found them methodi-cal and committed. I appreciated their involvement including direct access to

their regional and global network /team which I believe further helped to per-fect our focus.Ó

Alain HakimAssistant General ManagerGroup Head of Marketing & Development Division

Credit Libanais GroupÔ ÕW e would like to take this opportunity to express our appreciation to Ipsos for providing Credit Libanais Group with exceptionally effective tools to evaluate our products & services, customer sat-isfaction and perception. Ipsos offers a one stop shopping for all our research and analytical needs. It delivers a com-bination of sophistication and flexibility, equipped with substantial technology and skilled staff to be that kind of part-ner you really need. The insight that we have received from their different pro-grams has been valuable to make well informed decisions.Õ Õ

El Mehdi KadiriDirecteur MarketingBiscuiterie Industrielle du Maghreb

Ò Mon expŽr ience avec Ipsos a dŽm arrŽ il y a quelques années, et aujourd’hui Ipsos est devenu notre 1er partenaire recher-che. Au fil des ans, nous avons dével-oppŽ un lien Žt roit gr‰ce notamment au sérieux et à la rigueur des équipes. Je sa-isis cette occasion pour souhaiter un joy-eux anniversaire ˆ Ipsos et surtout ˆ ses équipes, qui nous ont toujours montré une totale implication dans les projets dont ils ont eu la charge et un support sans faille.Ó

Othman ChraibiBusiness Executive ManagerCoffee & Beverages

NESTLE MAGHREBÒ As a partner, Ipsos has been able to build with NESCAFƒ Team trust and bring real value over time, thanks to the qual-ity of the teams, as well as the excellence in their executions- both qualitative and quantitative. Always reactive, we know we can count on Ipsos no matter the ur-gency can be, while never compromis-ing with the quality of the deliverables.”

Niraj MoreyConsumer & Market Insight (SEAA, Foods) Unilever AsiaÒ My experience with the Ipsos team has been excellent and mutually enriching. I especially liked the teamÕ s ability to pull in several senior and experienced voices into the debates around the research de-sign and research interpretation proac-tively. This enabled the Ipsos team to make their point of view stronger and communicate recommendations more clearly. I also appreciated the servicing teamÕ s attitude in responding swiftly to CMI’s queries and requests on proposal and analysis related matters.Ó

Philippe SkaffMultiple Group Chairman and CEOÒ It was 1993. A gorgeous brunette walked into grey’s newly set up offices in Beirut. At the Time I was merely a crea-tive director. Little did I know about re-search but I suddenly got very interested . She went on with her sales pitch , about how good working for stat was, and how her Boss was the best person to work for and all that jazz.... All that time I was still focused on her big brown eyes. It was a memorable moment. Eddy thank you for that , and for having advanced the re-search scene in the Region....Congratu-lations.Ó

Bachar Kiwanحتية طيبة وبعد..

�إيب�سو�س �سركة تقف وبينما �ليوم من عامًا 25 عتبة على �ستات منذ تعاون م�ساريع من جمعنا ما �أتذكر �لعطاء، �إىل �لتعاون ذلك حتول ما �سرعان 1994 عام �ل�سركة هذه على �لقائمني من �لكثري مع �سد�قة

�ملتميزة.ثابتة بخطى ينمو �ستات �إيب�سو�س م�سروع ر�أيت وروؤية و��سحة، تطورت وطورت على مدى 25 عامًا �سريكًا لي�سبح مهم�سًا كان �لذي �لدر��سات عامل د�عمًا لقطاع �لإعالم و�لت�سويق يف كربى �ل�سركات، و�أ�سبحت �إيب�سو�س رمزً� وريادة يف قطاع �لدر��سات

يف �لعامل �لعربي.بعطاء�ت جناح ق�سة بات ر�ئع عمل حقًا �إنه قرن ربع لكم فهنيئًا �ل�سركة، هذه على �لقائمني بالعطاء مليئة بحقبة لكم مع متنياتي �لتميز، من

و�لنجاح.مع �أطيب �لتمنيات لكم

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Letter from Edouard MoninChairman & CEO, Ipsos MENA

Edouard MoninChairman & CEOIpsos MENA

2

Ipsos: One activity, six specializations

Ipsos Public AffairsThe Social Research and Corporate Reputation Specialists

Ipsos MarketingThe Innovation and Brand Research Specialists

Ipsos ASIThe Advertising Research Specialists

Ipsos LoyaltyThe Customer and Employee Research Specialists

Ipsos ObserverThe Survey Management, Data Collection and Delivery Specialists

Ipsos MediaCTThe Media, Content and Technology Research Specialists

Ipsos Observer is the global practice within the Ipsos group specialized in Survey Management, Data Collection and Data Delivery for clients across all sectors. Our teams of professionals identify the best solution for your business issue and work with you to determine the most relevant fielding methodology, always keeping in mind your price thresholds, without compromising quality

Ipsos ASI is measurement of the effectiveness of marketing communications for nearly 50 years (Preview House starting in 1963) based on a unique experience with more than 95,000 tests to date, more than 7,500 per year in the world. Offers a full range of advertising research: from copy-testing to brand equity through Tracking

Ipsos Marketing offers simple, intuitive solutions built on powerful philosophies and always linked to business outcomes. We help our clients uncover people insights and motivations on their markets, innovate and position their brands, and maximize sales to get the best return on investments.

Ipsos MediaCT helps clients make connections in the digital age. We are leaders in measuring and understanding how consumers access, use and respond to media content across platforms. Our global expertise covers audience measurement, content research and a custom research portfolio that includes tools for digital passive measurement, brand equity and content testing

Ipsos Public Affairs teams around the world conduct research on public policy issues and on the attitudes and behaviors of citizens and consumers. Our goal is to help our clients manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, and enhance communications. We provide clients with information that helps them understand how they can build efficient and effective policies, programs, communications strategies, and marketing initiatives.

Ipsos Loyalty is the global leader in customer experience, satisfaction and loyalty research with over 1,000 dedicated professionals located around the world. Our creative solutions build strong relationships which lead to better results for our clients. This has made us the trusted advisor to the world’s leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships

IsaW

m

ts

t

Measurement of advertising effectiveness

Ipsos

Media and Technology

Marketing and Innovation

Fieldwork & Data processing

Customer and Employee relationship

management

Opinion and Social Research

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Ipsos MENA, Middle East and North Africa’s number

one research company

SUCCESSYEARS OF

CELEBRATING

25 Ipsos Algeria2 Rue Oubad Said Draria, Algers, AlgeriaTel & Fax: 213-21-307893E-mail: [email protected]

Ipsos BahrainAdliya Ave., Manama, BahrainTel: 973-17-827344 Fax: 973-17-827194E-mail: [email protected]

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Ipsos IraqNaz City, Bldg E, Gulan Str., Erbil, IraqTel: +964-662588080E-mail: [email protected]

Ipsos JordanWasfi Al-Tal Str., Amman, JordanTel: 962-6-5697193 Fax: 962-6-5697196E-mail: [email protected]

Ipsos KSATahlia Str., Jeddah 21332, KSATel: 966-2-6655284 Fax: 966-2-6654781E-mail: [email protected]

Ipsos KuwaitBoubyan Bank Bldg., Beirut Str., KuwaitTel: 965-2-2626025 Fax: 965-2-2626019E-mail: [email protected]

Ipsos LebanonIpsos Bldg., Dekwaneh, Beirut, LebanonTel: 961-1-494136 Fax: 961-1-502643E-mail: [email protected]

Ipsos Morocco16 Asphodeles Str., Casablanca, MoroccoTel: 212-522-985702 Fax: 212-522-985722E-mail: [email protected]

Ipsos Pakistan181, Str. 68, F-10/3, Islamabad, PakistanTel: 92-51-2210815-8 Fax: 92-51-2210819E-mail: [email protected]

Ipsos Qatar223 IBA Bldg, C Ring Road, Doha, QatarTel: 974-44010666 Fax: 974-44667357E-mail: [email protected]

Ipsos Tunisia1 Rue Ahmed Amine, La Marsa, TunisiaTel & Fax: 216-71-747740E-mail: [email protected]

Ipsos UAEDubai Media City, Dubai, UAETel: 971-4-4408980 Fax: 971-4-4408981/2 E-mail: [email protected]

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Additional countries covered: Afghanistan, Iran, Libya, Oman, Sudan, Syria, Yemen

Ipsos MENA

www.ipsos.com

@IpsosMENA

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