ipsos mori issues index october 2019...ipsos mori issues index | public 2 what do you see base:...

Ipsos MORI Issues Index | Public

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and

October not be disclosed or reproduced without the prior written consent of Ipsos.

1

October 2019IPSOS MORI ISSUES INDEX

© 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary

information and October not be disclosed or reproduced without the prior

written consent of Ipsos.

2Ipsos MORI Issues Index | Public

WHAT DO YOU SEE

Source: Ipsos MORI Issues IndexBase: 1,002 British adults 18+, 11 - 24 October 2019

October 2019

63%

36%

24%

21%

18%

15%

14%

12%

11%

11%

Common Market/Brexit/EU/Europe

NHS/Hospitals/Healthcare

Crime/Law and Order/ASB

Pollution/environment

Education/Schools

Poverty/Inequality

Housing

Economy

Immigration/immigrants

Lack of faith in

politics/politicians/government

AS THE MOST/OTHER

IMPORTANT ISSUES

FACING BRITAIN TODAY?

% Position

-2

0

+2

+6 +3p

-3 -1q

-2 -1q

-1 -1q

-3

+1 +1p

-4 -1q

CHANGE SINCE SEP:TOP MENTIONS %


WHAT DO YOU SEE

Source: Ipsos MORI Issues IndexBase: 1,002 British adults 18+, 11 - 24 October 2019

October 2019 63%

36%

24%

21%

18%

15%

14%

12%

11%

11%

52%

7%

4%

5%

1%

3%

2%

3%

3%

2%





Education/Schools

Poverty/Inequality

Housing

Economy


Lack of faith in


MOST/OTHER

IMPORTANT ISSUES

MOST IMPORTANT

ISSUE

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES



What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Growing concerns

0

25

50

75

Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019

WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING

BRITAIN TODAY?

TOP MENTIONS %

Source: Ipsos MORI Issues Index

NHS

POLLUTION/ENVIRONMENT

POVERTY/INEQUALITY

CRIME/LAW & ORDER

HOUSING

EU/EUROPE/BREXIT



Growing concerns – beneath the headlines

0

5

10

15

20

25

30

35



BRITAIN TODAY?

TOP MENTIONS %


POLLUTION/ENVIRONMENT

POVERTY/INEQUALITY

CRIME/LAW & ORDER

HOUSING

LACK OF FAITH IN GOV/POLITICS



Declining issues

0

25

50

75



BRITAIN TODAY?

TOP MENTIONS %


IMMIGRATION

INFLATION/PRICES

UNEMPLOYMENT

ECONOMY


WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE FACING BRITAIN TODAY?

Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Single Biggest Issue 2010 - 2019

TOP MENTIONS %

NHS

UNEMPLOYMENT

ECONOMY

DEFENCE/TERRORISM

IMMIGRATION

EU/EUROPE/BREXIT

0%

10%

20%

30%

40%

50%

60%

Oct

2010

Jul

2011

Apr

2012

Jan

2013

Oct

2013

Jul

2014

Apr

2015

Jan

2016

Oct

2016

Jul

2017

Apr

2018

Jan

2019

Oct

2019




EU / Europe / Brexit

BRITAIN TODAY?

Treaty of

Accession: ten

new EU Member

StatesFrance and

Holland reject

ratification of

EU constitution

Lowest score

recorded (1%)

0

10

20

30

40

50

60

70

80

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

Highest concern recorded

since Sept 1974 (72%)

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM




NHS / Hospitals / Healthcare

BRITAIN TODAY?

Lowest score since

December 1985 (13%)

Highest score since October

2002 (61%)

0

10

20

30

40

50

60

70

80

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM


0

10

20

30

40

50

60

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Immigration / Immigrants

BRITAIN TODAY?

Border controls relaxed

for “A8” EU Countries

(Poland, etc.)

EU Border controls relaxed for

Romanians and Bulgarians

Highest concern ever

recorded (56%)

Lowest score since

March 2001 (10%)


0

10

20

30

40

50

60

70

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019



Economy / Economic situation

BRITAIN TODAY?

Sub-prime mortgage

crisis in the US Northern Rock

nationalised

Global recession and

Russian Financial crisis

Highest score since 1992; Most

important issue for the first time

Lowest score since

October 2007 (12%)

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Unemployment / Factory closure / Lack of industry


BRITAIN TODAY?

Lowest ever score (5%)

Unemployment in Britain

rises to 5.5%

Minimum wage

introduced

Youth unemployment

reaches 1 million

Lowest score since

October 2008 (7%)

Unemployment falls

below 1 million for first

time in 25 years

0

10

20

30

40

50

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Education / Schools


BRITAIN TODAY?

0

10

20

30

40

50

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

Labour’s second term - pledge to

improve failing secondary schools

First City Academies introduced

Lowest score since Dec

1985 (9%)

Highest score since

October 2006 (27%)

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Crime / Law & Order / Violence / Vandalism / ASB


BRITAIN TODAY?

Riots across

England

Lowest score since

October 1991 (8%)

Highest score since

October 2011 (29%)

0

10

20

30

40

50

60

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

May day riots

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Defence / Foreign Affairs / International terrorism


BRITAIN TODAY?

War in Kosovo

9/11Invasion of

Iraq“7/7” London Bombing

UK withdraws from Iraq

NATO

bombing in

Libya

Rise of

IS

Paris attacks and

Parliamentary vote

for action against

IS in Syria

London

Bridge

attackParliamentary

vote against

action in Syria

0

10

20

30

40

50

60

70

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Poverty/inequality


BRITAIN TODAY?

Sept 1999:

Alastair Darling – “one child in three”

living in poverty

December 2018:

highest recorded score since December

1997 (21%)

0

5

10

15

20

25

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Housing


BRITAIN TODAY?

Highest scores since

October 1974 (22%)

0

5

10

15

20

25

30

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Pensions/Social Security/Benefits


BRITAIN TODAY?

Equitable Life sells its

non-profit pension

annuities

Labour proposes ‘affluence

testing’ to exclude the well-off

from state benefits

Gordon Brown unveils

pension credits

Pensions commission report – “more

than 13 million working people are not

saving enough for their retirement”

Lowest ever

score (3%) 0

5

10

15

20

25

30

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM



Pollution / Environment


BRITAIN TODAY?

Widespread flooding

during wet autumn

Nine killed in gales

across Britain

Winter flooding and

storms

0

5

10

15

20

25

Oct

1997

Oct

1998

Oct

1999

Oct

2000

Oct

2001

Oct

2002

Oct

2003

Oct

2004

Oct

2005

Oct

2006

Oct

2007

Oct

2008

Oct

2009

Oct

2010

Oct

2011

Oct

2012

Oct

2013

Oct

2014

Oct

2015

Oct

2016

Oct

2017

Oct

2018

Oct

2019

Highest score since

July 1990 (21%)

CAMERON BECOMES PM

VOTE FOR BREXIT;

MAY BECOMES PM

GE

2017

JOHNSON

MADE PM


0

5

10

15

20

25

Nov

2016

Jan

2017

Mar

2017

May

2017

Jul

2017

Sep

2017

Nov

2017

Jan

2018

Mar

2018

May

2018

Jul

2018

Sep

2018

Nov

2018

Jan

2019

Mar

2019

May

2019

Jul

2019

Sep

2019


Lack of faith in government/ politics


BRITAIN TODAY?

November 2016

(7%)

September

2019 (15%)


WHAT DO YOU SEE


Party support66%

43%

37%

18%

23%

6%

12%

15%

19%

13%

55%

39%

24%

22%

20%

25%

15%

15%

9%

10%

88%

39%

26%

40%

24%

22%

22%

13%

3%

16%





Education/Schools

Poverty/Inequality

Housing

Economy


Lack of faith in


CONSERVATIVE

SUPPORTERS

LABOUR

SUPPORTERS

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES


Base: 1,002 British adults 18+, 11 - 24 October 2019

LIBERAL DEMOCRAT

SUPPORTERS


WHAT DO YOU SEE


Men and women67%

34%

25%

20%

13%

13%

11%

15%

14%

11%

59%

37%

23%

22%

22%

18%

16%

10%

8%

10%





Education/Schools

Poverty/Inequality

Housing

Economy


Lack of faith in


MEN

WOMEN

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES




WHAT DO YOU SEE


Social grade69%

40%

25%

28%

24%

17%

13%

17%

9%

14%

56%

30%

23%

13%

11%

13%

14%

7%

14%

6%





Education/Schools

Poverty/Inequality

Housing

Economy


Lack of faith in


ABC1

C2DE

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES




WHAT DO YOU SEE


Age group59%

24%

19%

21%

11%

18%

17%

9%

11%

10%

62%

46%

29%

23%

28%

13%

13%

18%

10%

10%

66%

35%

23%

20%

15%

15%

11%

10%

12%

12%





Education/Schools

Poverty/Inequality

Housing

Economy


Lack of faith in


18-34

35-54

TOP MENTIONS %

AS THE MOST/OTHER

IMPORTANT ISSUES


55+



18-34

55+

35-54

18-34

71%

39%29%

EU/BREXIT NHS POLLUTION/ENVIRONMENT

62%

32%20%

EU/BREXIT NHS CRIME

69%

49%33%

EU/BREXIT NHS EDUCATION

50%41%

31%

EU/BREXIT NHS CRIME

66%28% 25%

EU/BREXIT NHS POLLUTION/ENVIRONMENT

53%

20% 19%

EU/BREXIT CRIME NHS


Age and social grade

WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?

AG

E B

RA

CK

ET

ABC1 C2DE

SOCIAL GRADE

Base: 1,002 British adults 18+, 11 – 24 October 2019


Ipsos MORI Issues Index

Concern about Brexit/EU by subgroup


64%

67%

61%

67%

Concern by

52%

55% 63% 60% 64% 73% 62%

18-24 25-34 35-44 45-54 55-64 65+

region

Concern about the EU/Brexit by age:

Base: 1,002 British adults 18+, 11 – 24 October 2019

Overall Men Women CON LAB AB C1 C2 DE

Concern about the EU/Brexit by key demographic groups:

SOCIAL GRADEGENDER PARTY SUPPORT

LIB DEM

63% 67%59%

66%55%

88%71% 67% 64%

48%



Concern about the NHS by subgroup


31%

41%

33%

41%

Concern by

23%

20% 27% 45% 48% 37% 34%

18-24 25-34 35-44 45-54 55-64 65+

region

Concern about the NHS by age:


36% 34% 37%43%

39% 39% 42%37% 37%

24%


Concern about the NHS by key demographic groups:


LIB DEM



Concern about the crime by subgroup


8%

25%

22%

28%

Concern by

29%

18-24 25-34 35-44 45-54 55-64 65+

region

Concern about the NHS by age:


24% 25% 23%

37%

24% 26% 23%27% 25%

21%


Concern about the crime by key demographic groups:


LIB DEM

15% 22% 25% 34% 25% 22%



Concern about the environment and pollution by subgroup


23%

21%

15%

29%

Concern by

21%

29% 15% 20% 26% 20% 20%

18-24 25-34 35-44 45-54 55-64 65+

region

Concern about the environment and pollution by age:


21% 20% 22%18%

22%

40%

32%

24%

14% 12%


Concern about the environment and pollution by key demographic groups:


LIB DEM

Ipsos MORI Issues Index | Public

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and

October not be disclosed or reproduced without the prior written consent of Ipsos.

30

October 2019 IPSOS MORI ISSUES INDEX

For more information contact:

[email protected]

[email protected]

ipsos mori issues index october 2019...ipsos mori issues index | public 2 what do you see base:...

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