irce 2013 google shopping presentation
Post on 20-Oct-2014
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DESCRIPTION
Rick Backus of CPC Strategy & Darren Baldwin of Dungaress presented to 500+ retailers at IRCE 2013 about the new Google Shopping.TRANSCRIPT
The IRCE Guide To Dominating Google Shopping
Rick BackusCEO of CPC Strategy @[email protected]
Darren BaldwinE-Commerce Manager, Dungarees@[email protected]
About Dungarees Retailer of work apparel
& footwear
2 Brick & mortar stores since 2000
Went online with Dungarees.net in 2004
Double-digit growth every year since going online & currently in IR Second 500
Google Shopping Is Now Paid
Google Shopping Is Now Paid
Why New PLAs Might Be Better
Decreased Competition
Better ROI than Other CSEs
Better ROI than Regular AdWords
Need More Proof?
Google Shopping AdWords0
100
200
300
400
500
600
20122013
About CPC Strategy Founded in 2007
Currently have over 200 clients
Located at Booth 1007
http://cpcstrategy.com/product-listing-ads/
5 Stages of PLA Grief
How To Compete?1. Get a Data Feed Guy
2. Learn How To Bid Properly
3. Increase Your Product Visibility
4. Use Labels
5. Discover Your Search Terms
Get a Data Feed Guy
Learn How To Bid Properly
Product Visibility Curve
All ProductsAd Group
SKU LevelAd Groups
10-20 Ad Groups
Use Labels
Discover Your Search Terms
Summary 1. Get a Data Feed Guy
2. Learn How To Bid Properly
3. Increase Your Product Visibility
4. Use Labels
5. Discover Your Search Terms
Thanks For Your Time!
Darren BaldwinE-Commerce Manager, Dungarees@[email protected]
Rick BackusCEO of CPC Strategy @[email protected]