ireland reptrak™ 2013 - nama wine lake · pdf fileireland reptrak 2013 - the companies...

© 2013 Corporate Reputations. All rights reserved.

Ireland RepTrak™ 2013 100 Best Corporate Reputations in Ireland Niamh Boyle Managing Director, Corporate Reputations


Reputation is on the Agenda of Companies

56% Say that Reputation is a HIGH

priority to Executive

Management and Board of

Directors

63% Expect Reputation Management

to be a HIGHER PRIORITY for

their company in the next 2-3

years


Reputation is a driver of business value

60% Believe Reputation has a

HIGH FINANCIAL IMPACT

on their company


but

Taking Advantage of New Opportunities: The Reputation Economy

79% agree that we are competing

in a Reputation Economy

20% say they are ready to take

advantage of it

only

but


Start mapping out your journey

18%

35%

34%

11%

2%

87% are in Stages 1-3


An emotional bond … … that ensures your

customers recommend you

partners support you

policy makers and regulators give you the

benefit of the doubt

media looks for your point of view

employees are engaged and deliver on your

strategy

Pulse – measuring the emotional bond a company has with its audience


Delivering on Expectations

How do they see you?

If you deliver on these seven dimensions you will be in a situation where each stakeholder will be willing to support you.


RepTrak Deep Dive Study


RepTrak™ 100 – the Best Corporate Reputations in the World

The Best 100 Companies…

Latin America

North America

Europe Asia Pacific


2013 Global RepTrak™ 100 – Winners 2013

1

2

3

4

5

6

7

8

9

10

77.76

77.23

77.15

76.58

76.30

76.23

76.02

75.21

75.02

“At the BMW Group, trust is the bedrock upon

which we operate and it provides the foundation

for our brands to grow. For years, we have been

cultivating relationships with all of our

stakeholders based on consistency and

reliability. The result is a culture of ongoing

communication based on trust”

Bill McAndrews

Head of BMW Group

Corporate Communications.

Above 80 Excellent/Top Tier

70-79 Strong/Robust

60-69 Average/Moderate

40-59 Weak/Vulnerable

Below 40 Poor/Bottom Tier

All Global Pulse scores that differ by more than +/-0.9 are

significantly different at the 95% confidence level.

Pulse scores are based on questions measuring Trust, Admiration

& Respect, Good Feeling and Overall Esteem (captured in the

Pulse score on a 0-100 scale).

78.39


Global RepTrak™ 100 - Top 10 last 3 years

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

2013 2012 2011


Best Reputation by Region in 2013

1

2

3

4

5

Asia Pacific Latin America

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

North America Europe


Ireland RepTrak™ 2013


Global RepTrak™ Pulse 2013- The largest study of corporate reputation in the globe 2,500 companies 250,000 ratings - 100,000 interviews 41 countries, 24 industries

Ireland 14,169 total ratings 4,965 unique respondents Representative sample 18-64

Field period January and February 2013

Data collection method 15 minute online interviews

Margin of error Ratings are statistically significant at a 95% confidence level with a margin of error +/- 0.5.

Criteria for inclusion in the study Included in The Irish Times Top 1,000 companies report Annual revenue and familiarity amongst the general public were the key criteria Rated companies had to be “somewhat” or “very” familiar to the general public Firms averaged 85% familiarity


RepTrak™ Key Insights


2013 Study – Key Results

• 39% of firms saw an increase in reputation while 40% saw their reputation fall

• Just two firms have a score of over 80

• Financial Services Insurance sector increased scores

• Food Manufacturing sector saw a fall in reputation

• Automotive sector has overtaken Food Manufacturing companies as the most

trusted, admired, and respected in Ireland and enjoy the greatest amount of

support

• Computer sector follows in second place

• Financial Services Banking sector at bottom of scorecard again, lying 13 points

below global scores. Much work needs to be done to regain public trust and

confidence .


Automotive (6) n = 577

Computer (6) n = 590

Food - Manufacturing (7) n = 671

Retail - General (13) n = 1.294

Beverage (6) n = 589

Retail - Food (4) n = 399

Information & Media (6) n = 600

Pharmaceuticals (5) n = 686

Services (6) n = 603

Financial - Insurance (11) n = 2.419

Transport & Logistics (5) n = 709

Energy (8) n = 1.430

Telecommunications (8) n = 1.035

Financial - Bank (6) n = 1.666

Total n= 13.271

Ireland

Industry rank

72,9

71,8

66,1

64,8

60,9

58,5

57,6

72,0

70,6

65,1

63,9

58,5

58,1

47,3

0 20 40 60 80 100

Ireland Mean

63.5

Above 80 Excellent/Top Tier

70-79 Strong/Robust

60-69 Average/Moderate

40-59 Weak/Vulnerable

Below 40 Poor/Bottom Tier


Ireland RepTrak™ 2013

Results


Top Risers – significant increase between 2012

& 2013

1

2

3

4

5

(11.4)

(9.8)

(6.7)

(6.2)

(5.2)

https://www.vhi.ie/

http://www.upc.ie/


Ireland RepTrak 2013 - The Companies with the

Best Reputation


n = 971 n = 979 n = 982

Microsoft

Kerry Group

Nokia

eBay

Google

Apple

Intel

Diageo

Irish Distillers

Toyota

Volksw agen

National Lottery

Superquinn

Eli Lilly

Products & Services

Volksw agen

Intel

BMW

Apple

Google

Ireland dimension top 10

Apple

Google

BMW

Intel

Volksw agen

Kerry Group

Toyota

Marks & Spencer Group

Irish Distillers

Microsoft

WorkplaceInnovation

Toyota

85,3

84,5

81,9

81,2

80,6

80,3

80,1

79,2

79,0

77,8

88,6

81,2

80,4

80,4

77,3

77,1

76,3

75,2

73,6

72,8

81,0

78,5

74,5

73,6

73,5

73,0

72,3

72,1

71,8

71,3

Ireland dimension ranking – 2013 top performers

Products/Services, Innovation, Workplace


Ireland dimension ranking – 2013 top

performers

n = 979 n = 992

Kerry Group

National Lottery

Superquinn

Apple

Toyota

Governance

BMW

Intel

Dairygold

Volksw agen

Google

Intel

Coillte

Volksw agen

The Irish Times

National Lottery

Kerry Group

Google

Superquinn

Apple

Citizenship


Cadbury (Kraft Foods Ireland)

74,1

73,3

73,2

72,7

72,6

72,4

71,1

71,1

70,6

70,2

77,8

72,2

71,9

71,9

71,7

71,6

69,7

68,9

68,5

68,5

• Governance, Citizenship


Ireland dimension ranking – 2013 top

performers

n = 986 n = 981

Toyota Volksw agen

Intel Intel

Diageo Toyota

BMW Microsoft

Kerry Group Kerry Group

Volksw agen

Performance


The Irish Times The Coca-Cola Company

Aldi Stores

Apple Apple

Google Google

Microsoft BMW

Leadership

84,2

78,7

75,5

74,9

74,3

73,9

73,7

73,4

72,1

71,1

87,0

80,9

80,6

78,5

77,5

77,4

77,3

77,0

76,9

76,5

• Leadership, Performance


Top 100 Reputations

80 McDonald's Retail - Food 55.97

81 Iarnrod Éireann (Irish Rail) Transport & Logistics 55.62

82 KBC Financial - Bank 55.26

83 Vhi Healthcare Financial - Insurance 55.21

84 Irish Life Financial - Insurance 54.90

85 Esso Energy 53.99

86 Dublin Bus - Bus Átha Cliath Transport & Logistics 53.97

87 3 Telecommunications 53.50

88 EBS (Educational Building Society) Financial - Bank 52.98

89 Airtricity Energy 52.88

90 BT Ireland Telecommunications 51.85

91 Ladbrokes Services 51.73

92 Texaco Energy 51.25

93 Independent News & Media Information & Media 50.97

94 CIÉ (Coras Iompair Éireann) Transport & Logistics 50.22

95 Ulster Bank Financial - Bank 49.47

96 Permanent tsb Financial - Bank 44.60

97 Eircom Telecommunications 43.70

98 Bank of Ireland Financial - Bank 42.60

99 Ryanair Airlines & Aerospace 39.03

100 AIB (Allied Irish Bank) Financial - Bank 38.70


Top 100 Reputations

60 Bord Gáis Energy 61.37

61 FBD Financial - Insurance 61.30

62 Maxol Energy 61.14

63 PricewaterhouseCooper (PwC) Services 61.05

64 KPMG Services 60.54

65 DAA (Dublin Airport Authority) Public Services 60.33

66 Topaz Energy Group Energy 60.22

67 Paddy Power Services 59.93

68 Bus Éireann- Irish Bus Transport & Logistics 59.35

69 PepsiCo Beverage 58.92

70 Renault Automotive 58.91

71 Meteor Telecommunications 58.58

72 Allianz Financial - Insurance 58.57

73 Aviva Financial - Insurance 58.29

74 Friends First Financial - Insurance 58.06

75 Liberty Insurance Financial - Insurance 57.86

76 ESB (Electricity Supply Board) Energy 57.69

77 Canada Life Financial - Insurance 57.16

78 MSD (Merck Sharp & Dohme) Pharmaceuticals 56.87

79 UPC Telecommunications 56.79


Top 100 Reputations

40 Eli Lilly Pharmaceuticals 66.74

41 Musgrave Group Retail - Food 66.68

42 Pfizer Pharmaceuticals 66.43

43 Coillte Raw Materials 66.21

44 Bord na Móna Energy 66.16

45 Abbott Laboratories Pharmaceuticals 65.93

46 Dell Computer 65.91

47 Dunnes Stores Retail - General 65.49

48 The Coca-Cola Company Beverage 65.12

49 Fyffes Food - Manufacturing 64.71

50 GSK (GlaxoSmithKline) Pharmaceuticals 63.35

51 Zurich Life Assurance Financial - Insurance 63.19

52 Tesco Retail - Food 63.17

53 RTÉ Information & Media 63.08

54 Tourism Ireland Services 62.19

55 O2 Telecommunications 62.09

56 Sky TV Information & Media 62.03

57 Axa Financial - Insurance 61.78

58 Vodafone Telecommunications 61.76

59 TV3 Information & Media 61.61


Top 100 Reputations

21 Primark (Penneys) Retail - General 71.45

22 Aer Lingus Airlines & Aerospace 71.42

23 Microsoft Computer 71.18

24 Smyths Toys Retail - General 70.92

25 Ford Automotive 70.82

26 Nissan Automotive 70.71

27 Lidl Retail - General 70.13

28 National Lottery Services 69.86

29 Brown Thomas Group Retail - General 69.56

30 Arnotts Retail - General 69.43

31 Heineken Beverage 69.37

32 Hewlett-Packard Computer 69.07

33 Aldi Stores Retail - General 69.03

34 IBM Computer 69.00

35 Heatons Retail - General 68.51

36 Diageo Beverage 68.12

37 Green Isle Food Group Food - Manufacturing 67.90

38 Argos Retail - General 67.31

39 Siemens Industrial Products 66.89


Top 100 Reputations

11 Kellogg’s Food - Manufacturing 74.42

12 Boots Retail - General 74.17

13 eBay Retail - General 73.88

14 Johnson & Johnson Consumer Products 73.84

15 An Post Transport & Logistics 73.42

16 Irish Distillers Beverage 73.32

17 Nokia Telecommunications 72.69

18 Dairygold Food - Manufacturing 72.40

19 Eason & Son Retail - General 72.07

20 The Irish Times Information & Media 72.04

© 2013 Corporate Reputations. All rights reserved. © 2013 Corporate Reputations All rights reserved

Countdown to the ten

most reputable companies in

Ireland 2013


Tenth Place – SuperQuinn


Ninth Place – Cadbury (Kraft Foods Ireland)


Eighth Place – Marks & Spencer


Seventh Place - Kerry Group

Kerry Group a world leader

food ingredients and flavours

leading supplier of added value brands and customer

branded foods to the Irish and UK markets.


Sixth Place – Intel


Fifth Place – Toyota


Fourth Place – Volkswagen


Third place – Google


Second Place – Apple


Top Ten Most Reputable Companies in Ireland

2013

1

2

3

4

5

6

7

8

9

10

(80.5)

(78.9)

(78.3)

(77.2)

(76.4)

(76.1)

(76.1)

(75.3)

(74.6)

(81.7)

http://www.google.ie/imgres?imgurl=http://4.bp.blogspot.com/_5K3eKXIOJiI/TBJqDljd8RI/AAAAAAAAHxU/vk3VfKCIDio/s400/volkswagon.jpg&imgrefurl=http://announcingcarie.blogspot.com/2010_06_01_archive.html&usg=__TWeenUCg0hTd-41_zqIQmNxzzXE=&h=235&w=250&sz=14&hl=en&start=3&zoom=1&tbnid=_Wl5pW0B9j0e8M:&tbnh=104&tbnw=111&ei=fKGQTajEJZG7hAempsHGDg&prev=/images?q=volkswagon&hl=en&gbv=2&tbs=isch:1&itbs=1


First Place – BMW

(81.7)


No 1 Indigenous firm 2013 - Kerry Group

Kerry Group a world leader

food ingredients and flavours

leading supplier of added value brands and customer

branded foods to the Irish and UK markets.


The Top Ten Semi State

Bodies ‘Roll of Honour’


Top Ten Most Reputable State Bodies in 2013

1

2

3

4

5

6

7

8

9

10

(69.9)

(66.2)

(66.2)

(63.1)

(62.2)

(61.4)

(60.3)

(59.4)

(57.7)


Best Reputation State Body 2013 – An Post

(73.4)


The Top Ten Financial

Services


Most Reputable Fin. Services & Banking

Companies 2013

1

2

3

4

5

6

7

8

9

10

(61.8)

(61.3)

(58.6)

(58.3)

(58.1)

(57.9)

(57.2)

(55.3)

(55.2)

https://www.vhi.ie/


(63.2)

Zurich Life Assurance (63.2)


Thank You

Niamh Boyle

Managing Director, Corporate Reputations

ireland reptrak™ 2013 - nama wine lake · pdf fileireland reptrak 2013 - the companies...

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