Is blogging good for your professional health?Helen NicolCapacity and Capability Programme ManagerNHS Connecting for Health

NHS Connecting for Health (NHS CFH)

The NHS is changing the way it works. • Modern, efficient, patient-led health service • More choice and control for patients

NHS Connecting for Health supports the NHS to deliver better, safer care to patients, via new computer systems and services, that link GPs and community services to hospitals.

This is a huge programme of IT enabled change. Project Management methodologies are being used to effectively implement this change.

The Problem

• Know What? How to manage NHS Connecting for Health projects

• Know How? Knowledge sharing – knowledge and experience not being shared effectivelyLessons learned – projects suffer from lessons not being shared effectively

• Know Who?Building a community – Project Managers geographically disparate

• Know Why?Capacity and capability reviews in NAO and OGC reports indicated capability gap in project management

The Solution

Blogging is frequently referred to as a good tool for learning and knowledge sharing

There is little evidence for this currently in academic research

Researching blogging was a way to assess whether it would support the online element of the EBIS

process for knowledge sharing

called

to be launched in September 07

• Evidence Based Implementation Support (EBIS)

• MEd Training and Development Dissertation

The Research Project

• The PremiseTo assess whether blogging enables Project

Managers to learn and share knowledge and experience

• The Project Managers15 volunteers from across the country, all involved in managing NHS Connecting for Health projects

• The BlogAn internal group blog, only accessible by anonymised username and password

• The Techy BitUsing a JotSpot platform – a wiki platform which can host blogs with editable posts and comments

Blogging - The Theory

• Internal Business Blogs• Sometimes known as Dark Blogs as only people within the

organisation can see them• Enable quick and easy knowledge sharing• Can elicit “tacit” knowledge, via narrative style of posts• Encourage communication via the ability to comment• Encourage reflection • Can be secure for specific membership• Develop community and shared vision• Archive everything • Can improve confidence• Can help new staff understand culture quickly• Enable fast updates

In Practice

Participation

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10

Week1

Week2

Week3

Week4

Week5

Week6

Week7

Week8

Posts

Comments

Logons

*Logons only monitored from Week 4, emails sent with every post after week 7

Research findings

Email sent in week 2

Email sent in week 4

Email sent in week 6

More research findings

When interviewed, participants felt that:• The blog had potential as a learning tool, a knowledge sharing tool

and a community building tool• They enjoyed reading but…• They couldn’t think of what to say• They felt they shouldn’t be blogging in work time• They liked the anonymity as it enabled them to “ask stupid questions”• But they also wanted to know who was who• They didn’t have the time to blog or read what had been posted• They liked the group blog, preferring it to individual blogs• They wanted to keep it specifically focused on their area – project

management

More research findings• Types of post

Different people enjoyed different types of post• Narrative/story based experience• Reflective/pontificatory• Information requests• Information giving• References, links, bibliographies

• Reasons for Commenting• Because they thought they could be of help• Because they knew about the subject• Because they had had a similar experience

The Project Managers Knowledge Collaborative

Some examples

Project Manager Knowledge Collaborative PostsThe use of meetings in a projectPharmacists eventEngagement techniques

What seems to work…If the blog is for knowledge sharing and/or learning:• Keep the blog on topic – specialist blogs are the most popular• Keep it voluntary – pushing people puts them off• Group blogs work if there are keen, active people posting• Add new posts regularly – people stop coming back if there’s nothing

new to see• Have a coordinator to keep the buzz going off-line (in real life!)• Vary the type of post – different people like different styles• Use different media – learning styles vary, different media appeals to

different people• Keep posts short, as a rule of thumb, no more than 500 words• Be Nice – the rules of work should apply to blogs. It doesn’t hurt to

make this explicit

…and what doesn’t

• Over management• Under management• Infrequent posting

“If we build it, they will come” just won’t work…and you’ll end up with a…

• Going off topic/generalisation

• No “buzz”

Barriers to blogging…

• Lack of confidence• Lack of trust• Lack of time• Lack of support• Bloggers block• Technology problems

– firewalls etc

Is blogging good for your professional health?

It’s not for everyone, but blogging…• Helps clarify thinking• Can help identify experts and know how• Defies geography• Achives actions, discussions, progress, practice• Stores electronic references, links, information• Encourages reflective practice• Can aid knowledge sharing and learning