ist3e ch01.ppt
TRANSCRIPT
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Information Systems Today: Managing in the Digital World 1-1
1You cant just ask eo le !hat they !ant and then try
to gi"e it to them# $y the time you get it %uilt& theyll!ant something else'
Steve Jobs, Apple Computer (on pleasing customers)
Chapter
Managing in the Digital World
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Information Systems Today: Managing in the Digital World 1-2
Learning Objectives
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Information Systems Today: Managing in the Digital World 1-3
Learning Objectives
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Characteristics of the DigitalWorld
The Knowledge Worker o Term coined by Peter Drucker in 1959
o n indi!idu"l who i# rel"ti!ely well educ"ted"nd who cre"te#$ modi%ie# "nd&or#ynthe#i'e# knowledge "# " %und"ment"l("rt o% " )ob
Knowledge *ocietyo +ew ,conomy&Digit"l WorldDigit"l Di!ide
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Information Systems Today: Managing in the Digital World 1-5
The Knowledge Society
n%orm"tioni# now "#im(ort"nt "#l"nd$ l"bor"nd c"(it"l.
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Information Systems Today: Managing in the Digital World 1-/
Globalization
0lob"li'"tion m"ni%e#t# it#el% through ch"nge# in economy$ culture# "ndtechnology.
0lob"li'"tion i# the integr"tion o% economie# throughoutthe world$ en"bled by technologic"l (rogre##.
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Information Systems Today: Managing in the Digital World 1-
Globalization: cono!ic Changes
,conomic h"nge#o ncre"#e in intern"tion"l tr"de o% good# "nd
#er!ice#
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Globalization: C"lt"ral Changes
ultur"l h"nge#o ncre"#ed "cce## to other culture# through
T $ nternet$ etc.6
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Information Systems Today: Managing in the Digital World 1-9
Globalization: Technological Changes
Technologic"l h"nge#o !"il"bility o% low co#t communic"tion
#y#tem#
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Information Systems Today: Managing in the Digital World 1-17
#nfor!ation Syste!s: De$nition ombin"tion o% %i!e
key element#8
o Peo(leo "rdw"reo *o%tw"reo D"t"
o Telecommunic"tion#network#
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Information Systems Today: Managing in the Digital World 1-11
Data: The %oot and &"r'ose of#nfor!ation Syste!s (#)
Di#tinction between8o Data : r"w$ un%orm"tted in%orm"tion ,.g.8 5433333353o Information : d"t" th"t i# tr"n#%ormed to
h"!e " me"ning
,.g.8 5436 333-3353o Knowledge : body o% go!erning (rocedure#u#ed to org"ni'e or m"ni(ul"te d"t"
o Wisdom : "ccumul"ted knowledge
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Data: The %oot and &"r'ose of#nfor!ation Syste!s (##)
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Information Systems Today: Managing in the Digital World 1-13
#T: The Co!'onents of #nfor!ationSyste!s
;el"tion#hi( o%com(uter-b"#edin%orm"tion#y#tem# toin%orm"tiontechnology "ndtechnology
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#T: The Co!'onents of #nfor!ationSyste!s * Technology
ny m"chine th"tc"n #u((lementor re(l"ce hum"nm"nu"l worko ,.g.8
e"ting #y#tem *urgic"l l"#er
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#T: The Co!'onents of #nfor!ationSyste!s + #nfor!ation Technology
ty(e o% technologyth"t i# controlled byor u#e# in%orm"tiono ,.g.$ m"nu%"cturing
robot
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Information Systems Today: Managing in the Digital World 1-1/
#T: The Co!'onents of #nfor!ationSyste!s + Co!'"ter*based #S
*y#tem# u#ingcom(uter# to (ro!ideu#e%ul d"t" to (eo(leo ,.g.$ #(eci%ic #o%tw"re
u#ed to "n"ly'e d"t"
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Information Systems Today: Managing in the Digital World 1-1
Learning Objectives
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Information Systems Today: Managing in the Digital World 1-1
&eo'le: The ,"ilders and -anagers of #S "reer o((ortunitie# "re #trong "ndeedi"n e"rning# %or m"n"ger# ?172$3/7 >"y
27756
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,est .obs for the /e0t Decade
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Information Systems Today: Managing in the Digital World 1-27
Careers and Salaries in the #S1ield (/ational 2verage)
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Careers in #S: vol"tion of the C#O hie% n%orm"tion
@%%icer @6 : )ob
title bec"me(o(ul"r in 19 7#
,"rly 1997# :(eo(le )oked th"t
@ #t"nd# %orA "reer # @!erB
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Information Systems Today: Managing in the Digital World 1-22
The C#O Today >o#t l"rge "nd
mid#i'e
org"ni'"tion#h"!e " @
;ob "rter o%Ced,< : @o% the ye"r
277/6
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Information Systems Today: Managing in the Digital World 1-23
#S &ersonnel h"nging trend#o igher (re#tigeo >ore women
&2ST &% S /T
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Information Systems Today: Managing in the Digital World 1-24
What -a3es #S &ersonnel4al"able5 ntegr"ted knowledge "nd #kill# in three
"re"#8
o ec!nical Competenc" - #kill# in h"rdw"re$#o%tw"re$ networking "nd #ecurityo #usiness Competenc" : under#t"nding o% the
n"ture o% the bu#ine## thi# i# key in "ddition to the
technic"l com(etencyo S"stem Competenc" : under#t"nding o% how
to build "nd integr"te l"rge #c"le #y#tem#
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Information Systems Today: Managing in the Digital World 1-25
Organizations: The Conte0t of #S >"ny di%%erent ty(e# o% #y#tem# "re u#edin org"ni'"tion#o ,.g.8 tr"n#"ction (roce##ing #y#tem#$
deci#ion #u((ort #y#tem#$ intelligent #y#tem#$etc.
The#e #y#tem# u#ed to be cle"nlyc"tegori'ed : now the bound"rie# "re%"ding due to8o nternetworkingo *y#tem# integr"tion
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Information Systems Today: Managing in the Digital World 1-2/
Organizing the #S 1"nction ,"rly i#tory8 Poor *er!ice "nd Wor#e ttitude#o ,"rly #y#tem# were cumber#ome to u#e$ o!er budget
"nd l"te
The ;i#e "nd C"ll o% ,nd-E#er De!elo(mento E#er# de!elo(ing their own "((lic"tion# or im(ro!ee
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nd 6ser Develo'!ent
The "d!ent o%the G> P"nd e"rly"((lic"tion#("ck"ge# led
to end-u#erde!elo(ment
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Information Systems Today: Managing in the Digital World 1-2
Other #ss"es 1acing the #S1"nction The #(re"d o% technology in
org"ni'"tion# Down#i'ing right#i'ing6 "nd @ut#ourcing "reer (ro#(ect# "nd o((ortunitie#
o +eed %or (eo(le within org"ni'"tion# with"n"ly#t #kill#
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Information Systems Today: Managing in the Digital World 1-29
Learning Objectives
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Information Systems Today: Managing in the Digital World 1-37
The D"al /at"re of #S * c"n m"ke you or bre"k you E.*. +"!y : The %"ilure
o ? 1 billion w"#ted on 4 di%%erent ,;P"((lic"tion# Ced,< : The #ucce##
o ? 32 billion %"mily o% com("nie# : l"rge#te
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Information Systems Today: Managing in the Digital World 1-31
#S for Co!'etitive 2dvantage Goth Ced,< "nd the E.*. +"!y were
de!elo(ing strategic in%orm"tion#y#tem#
@nly #tr"tegic in%orm"tion #y#tem# c"nhel( #u#t"in competitive advantage
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Information Systems Today: Managing in the Digital World 1-32
Why #nfor!ation Syste!s -atter +ichol"# "rr "rticle : IT Doesnt Matter' o T no longer " #ource o% "d!"nt"ge on the %irm le!elo om("nie# #hould %ocu# T on co#t reduction "nd
ri#k mitig"tion
>"ny e
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nd of Cha'ter Content
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Information Systems Today: Managing in the Digital World 1-34
O'ening Case ((le ch"nged
the w"y in whiche!eryd"y (eo(leu#e com(uter#
*ucce## o% iPodb"#ed on"!"il"bility o%cu#tomi'"ble%e"ture#
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Information Systems Today: Managing in the Digital World 1-35
Online %ights /ot 2lways6niversal 0 o!ernment# in #ome countrie# regul"te
"cce## to in%orm"tion on the web e.g. hin"6
;e(orter# Without Gorder# c"ll# thi# beh"!iorunethic"l
Wh"t i# the role o% com("nie# #uch "#>icro#o%t in de"ling with the#e go!ernment#J
Who own# Web-(o#ted d"t"J *hould the nternet cre"te it# own l"w#J
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Information Systems Today: Managing in the Digital World 1-3/
S'intronics ;ole o% #emiconductor# in com(uter chi(#o 7 or 1 re(re#ented by electronF# ch"rge
*(intronic# : "n "ltern"ti!e to #emiconductor#o ,lectron# c"n #(in Au(B or AdownB to re(re#ent 7#"nd 1#
o The electron#F A#(inB (ro(ertie# c"n hold their #t"te#
%or " longer (eriod o% time ,mergence o% new #tor"ge de!ice# E#e in embedded de!ice# m(ro!ed (er%orm"nce
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Information Systems Today: Managing in the Digital World 1-3
Steve .obs7 Cofo"nder andC O of 2''le Co!'"ters
A w"nt to (ut " ding inthe uni!er#e.B
A ou c"nFt )u#t "#k(eo(le wh"t they w"nt"nd then try to gi!e it to
them. Gy the time youget it built$ theyFll w"nt#omething el#e.B
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Information Systems Today: Managing in the Digital World 1-3
Worldwide #nternet 6sage n 277/ "bout 27L o% "cti!e nternet u#er# were loc"tedin the E*
The nternet u#"geo ighe#t - +orth meric"8 7L o% (o(ul"tiono Howe#t : %ric"8 2./L (enetr"tion o% u#e
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Information Systems Today: Managing in the Digital World 1-39
Choice&oint #nc8 dentity the%t : the crime o% the 21 #t century
o .9 million !ictim# in the %ir#t month# o% 277/
hoicePoint m"int"in# 19 billion (iece# o%in%orm"tion on !irtu"lly e!ery "dult in the E*o 2775 : identity thie!e# bought more th"n 177$777
record# %rom hoicePoint 57 o% the#e bec"me !ictim# o% identity the%t
o n 277/ hoicePoint w"# %ined ?17 million %or the#ecurity bre"ch ? 5 million w"# ("id to con#umer# "%%ected by thi# *ecurity "udit# im(lemented
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-T4 "ro'e The mo#tintern"tion"ltele!i#ion networkin the world +ow working tobre"k into " newmedium8 mobiletele!i#ion #creen#o >T -,uro(e8
te#ting ground
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,"siness Career O"tloo3 0lob"li'"tion trend i# incre"#ing the need %orA0lob"l *kill#B : Wh"t c"n you doJ
o 0"in intern"tion"l e