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It’s all here for you to use! 2017 Social Media/Publicity/Marketing Tools This tool kit is designed to help you maximize your event presence and drive more people to the event and specifically to

your booth/area.

Reinforce your participation in the show! Enhance the power of your existing marketing efforts by including the WBAY Pet Expo logo and/or information in all of your planned radio, television, online or print advertising before and during the event. It’s a great way to let current and potential customers know they can find you at the show. To make things easy, in this document are logos, artwork, and sample tag lines. Know your audience! WBAY Pet Expo will be in two buildings this year! Thousands of pet owners and lovers will be attending this three day event looking for treats and deals!!

What do we have for you and what can you do to help? • News release for you to use as a reference • Artwork for use on social media and on your website • Artwork in two sizes for you to print off and use as a poster or handout • Suggested copy/tag lines • Like us or follow us on our social media platforms Facebook, Twitter and Instagram. That will make it easier for

us to share, like or favorite your posts when you talk about your business at the show. • Tag us on our social media platforms so we know when you’re talking about the show and we can favorite, like or

re-tweet

Artwork Social Media & Website Facebook Cover 160 x 600

Facebook Ad

Banner Ads 320 x 50

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728 x 90

Facebook and Instagram

Website PetExpoGB.com

Artwork Poster, Handout & Logos Poster (prints as 11x17) Handout (prints as 8.5x11)

Other/Logos

Logo and artwork use disclaimer. By downloading this artwork, you agree to the following:

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These event logos are trademarked property of PMI Entertainment Group Inc. – Expo and Event Production and are strictly intended for exclusive use by PMI Entertainment Group Inc., its sponsors, exhibitors, suppliers and various media outlets for marketing purposes only. These logos cannot be altered in any way other than proportionate sizing.

Suggested Copy and Taglines Our social media handles are (we use @ReschCenter for all events in all buildings):

• @ReschCenter – Twitter • @ReschCenter – Instagram • Facebook.com/ReschCenter

Sample Facebook posts

• “WBAY Pet Expo, Friday, March 24 - Sunday, March 26 at Shopko Hall & Brown County Veterans Memorial Arena, Green Bay for all your pets need. #WBAYPET”

• “Join us Saturday, March 24-26 at Shopko Hall & Brown County Veterans Memorial Complex, Green Bay for WBAY Pet Expo”

• “Grab your family and come to the WBAY Pet Expo March 24-26, at Shopko Hall and Brown County Veterans Memorial Arena in Green Bay. Visit PetExpoGB.com - #WBAYPET for more details.”

• “Visit BOOTH NAME/NUMBER HERE when you are at WBAY Pet Expo at Shopko Hall & Brown County Veterans Memorial Arena in Green Bay.”

• “Visit one of the largest Pet Expos in Northeast Wisconsin. Come check us out at booth BOOTH NUMBER HERE for WBAY Pet Expo at Shopko Hall & Brown County Veterans Memorial Arena in Green Bay!”

• “Join us March 24-26, as we celebrate our NUMBER year at WBAY Pet Expo.” • “Calling All Animal Lovers! We’ll be at #WBAYPET March 24- 26! Get your tickets now!

Sample Twitter posts

• “Check us out at the #WBAYPET as we …… @ReschCenter” • “We’re going to be having great time at #WBAYPET March 24- 26 at @ReschCenter, are you?” • “Do you have a pet? Join us! @ReschCenter #WBAYPET March 24- 26” • “Looking for treats for your pet? Come stop by our booth #WBAYPET”

Sample Instagram • “Visit us and check out this PRODUCT/SERVICE at #WBAYPET @ReschCenter March 24- 26!” • “We’re excited to be a part of #WBAYPET this year! @ReschCenter” • “Visit us at the #WBAYPET! Visit www.PetExpoGB.com for more details! See you there!” • “Don’t miss the #WBAYPET on March 24-26.

News Release

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WBAYPetExposetforMarch24-26GreenBay(Feb.24,2017)–TheWBAYPetExporeturnstoShopkoHallandBrownCountyArenaMarch24-26!ReturningfeaturesthisyearincludePierPupscaninedockjumpingandtheNashAcademyandIJA-sanctionedNationalRescueMedoggroomingcompetition.Youcanbringyourpetintotheexpoifyousignawaiver!Allpetsmustbeuptodateonvaccines,healthy,minglewellinpublicandbeonanon-retractableleash.Thetwobuildingswillbepackedwithexhibitors,apettingzoo,animalrescueorganizations,entertainmentandactivitieslikeK-9demonstrationsbyBrownCountyofficers.OnSaturdayonly,“PetAdoption–SpeedDating”returnswhenlocalrescueorganizationswillshowcasepetsthatarelookingforahome.Ifyouseeoneyoulike,youcanstarttheprocessonsitetoadoptthepet.Forpetstooshytoparticipatein“speeddating”parade,therewillbeapetadoptionphotowalllocatedintheconnectorbetweenShopkoHallandBrownCountyArenathatwillshowcaseanimalsfromrescueorganizationsattheevent.TheWBAYPetExpoisaPMIEntertainmentGroupExpo&EventProduction.Expohours:Friday,March24,3pm-8pmSaturday,March25,10am-6pmSunday,March26,10am-4pmAdmission:Ticketsare$8forages13-62,$7forseniors,$4forages6-13,weekendpassis$11,children5&youngerarefree.Save$1onadvanceticketsthroughMarch23atmidnight.FridayONLY:Afamilyfourpackis$20andparkingisFREE.Mediacontact:TerryCharlesPMIEntertainmentGroup920.405.1194