itb social media presentation - march 2013
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TRANSCRIPT
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Our Digital JourneyBy Mariette du Toit-Helmbold (CEO)
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Our world has changed fundamentally forever
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A new breed of traveller has arrived
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The story has become the unique selling point, not a place
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Travel in the Digital Age
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eMarketing Strategy focused on using citizens and fans of Cape Town
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One of the world’s Top 25 tourist boards online
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I Cape Town - 278 000 fans ♥
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@CapeTownTourism – 20 855 followers
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www.capetown.travel/blog
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Cape Town’s iAmbassadors
#LoveCapeTown
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The bloggers’ instagram, twitter and facebook photos were shared more than 17,000 times during the duration of their itinerary
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Reaching1,193,086
people
Over 37,053,224impressions
#LoveCapeTown
We spent R261,710 and our ROI was
R5.6 million.
That’s a ROI of 21:1
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“The engagement of Capetonians in the #LoveCapeTown campaign was really impressive, I haven’t seen this in any other blog trip campaign so far”
Melvin Boecher (@Traveldudes and traveldudes.org)
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best-practise in first ‘International White Paper for Travel Bloggers’ launched at WTM 2012
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7870 people travelled
virtually to Cape Town
Over 14,800
increase in likes to our facebook page
www.mycapetownholiday.com
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How to connect with us…Website: www.capetown.travelTel: +27 (0)861 322 223E-mail: [email protected]: @CapeTownTourismFacebook: www.facebook.com/capetown.travelBlog: www.capetown.travel/blog
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THANK YOU