11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 3

Hmm?

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The Honeymoon is over.

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The Honeymoon is over.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 6

Color-TV?

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1995: The Web

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 8

Everybody can connectwith everyone and publish

anything.

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HTML

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2010: Social Web

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Connecting

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Sharing

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 13

Publishing

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Facebook?

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 15

Is Facebook the new Web?

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 16

No.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 17

But it‘s a big part of it.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 18

Do we still need startups?

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 19

Which ones will succeed?

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 20

Not every startup willbecome a business.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 21

I know exactly whichconsumer-internet

businesses will succeed.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 22

It‘s really simple.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 24

I just ask my brother.

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XING, Facebook, Qype,Flickr, Skype

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Sorry.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 27

What does that mean?

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 28

Forget theConversation Prism

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 29

Facebook, Twitter andsome Blogs.

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Focus.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 31

Understand theecosystems.

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And start developing forthe ecosystems.

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The landgrab is over.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 34

But.

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Social Media is not justanother channel.

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It‘s freaking hard work.

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Does it scale?

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 39

Not always.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 40

Satisfying customers isnot supposed to be easy.

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Otherwise everybodywould do it.

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The Outlook:

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 43

The Web becomes social.

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And mobile.

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Social Mediais the new Web.

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And you are part of it.

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If you like it or not.

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So deal with it.

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 49

But...

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 50

Don‘t try to turn the webinto one gigantic...

11.5.2010 Iit‘s the End of Social Media as we know it (and I feel fine) I Next10 I Berlin I 51

Tupperware-Party.

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Social Mediawill be different.

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Social Mediawill be normal.

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KPIs everywhere.

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Sentiment.

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Interactions.

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Transactions.

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You need:

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Ideas.

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Enjoy.