Together we build a brighter futureWe achieve breakthroughs by inspiring and connecting people

Masterclass Imagineering

May 10 2011

Ivanca Linders

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Ivanca Linders&samhoud

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Introduction

&samhoud

Great Place to Work

A day in the life of a project assistant at &samhoud

I am an Imagineer… now what?

Value Creation

Content

Questions

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Introduction

Personal

Ivanca Linders

May 11, 1986

‘s-Hertogenbosch

Project Assistant at

&samhoud

PGGM

TNT Express

Achmea

Education

2004-2008

Bachelor in Business Administration (Leisure Management) at NHTV

2008-2009

Master in Imagineering at NHTV

Application company

Publisher mo’ media

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I am an Imagineer…!

Nowwhat…?

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Apply, apply, apply

Use your network

Stand out

I am an Imagineer… now what?Three basic rules that worked for me

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I have a job…!

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&samhoud is a consultancy firm that is both usual and unusual, and that achieves breakthroughs by inspiring and connecting people: in organizations, in society and in terms of personal development. It has a staff of 150 men and women, located in Utrecht, Madrid and Kuala Lumpur.

A breakthrough is a lasting change that creates value for the employee, customer, organization and/or society. &samhoud achieves the most important breakthroughs through process facilitation in the areas of

Culture, Change, Vision, Strategy, Leadership & Team, Implementation

and Connection.

&samhoudWhat is &samhoud?

&samhoud’s philosophy is based on the Value Profit Chain developed at Harvard Business School.

It assumes that everything is about adding value…

employee value customer valuefinancial value

…reinforce each other continually.

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Employee value

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&samhoud is the #1 Great Place to Work Europe 2010

&samhoud is the #1 Great Place to Work Netherlands 2008, 2009 and 2010

Employee satisfaction rate &samhoud: 8.5 (January 2010)

What are the key factors of becoming a GPTW?

Philosophy (Value Profit Chain)

Shared vision

Leadership

Great Place to WorkKey factors

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Imagineering as value creation from the experience perspective.

In other words, Imagineering is the design process by which an imaginative artifact is brought into existence that can mobilize people in a generative way

Imagineering view on value creation

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Mobilise energy

Create the energy for change by a sense of urgency and sense of excitement

Take ownership

Let the right people take their responsibility and engage a critical mass to guide the change

Set direction

Create a vision, business transformation model, strategy and brand

that will be the fundament for creating value

Make it happen and improve

Make it happen and improve by living the vision and brand and

by executing the strategy in day to day life.

But also by empowering people in a way that they are able to act

Inspire others

Show and share your success with all external stakeholders and learn from it

Change holistically

All these elements have to be enabled and enforced by good leadership,

effective teams and a well managed change process

 

Value Creation is a never ending activity. The different aspects together make a circle:  they reinforce each other, and it starts again and again. Every single aspect is crucial for creating value.

&samhoud view on value creation

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A day in the life of a Project Assistant at &samhoud

9.30 amHanding over a big cup for “Most Admired Delivery Company” for TNT Express

11.00 amAssembling a session box for Achmea

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16.30 pm Project Assistant meeting: discussing a newprototype for a session box

A day in the life of a Project Assistant at &samhoud

14.00 amBrainstorming about concept and decorations

for a Top 500 session at PGGM building

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Best practices

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Questions?